With deals worth Rs 17cr a year, Kohli beats Dhoni and Sachin in endorsements

September 27, 2013

Kohli_beats_DhoniMumbai, Sep 27: India's hottest young cricketer Virat Kohli is setting the world of brand endorsements alight. The Indian captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off the field too, has inked a Rs 10-crore per annum deal with German sports goods giant Adidas.

The three-year contract, perhaps the most lucrative to be signed by an Indian sports star, will see the swashbuckling right-hand batsman endorsing the brand's apparel and shoes.

The Delhi lad has also struck a Rs 6.5 crore a year deal with a tyre brand that had master batsmen Sachin Tendulkar and Steve Waugh as its ambassadors, a person familiar with the development revealed.

The two deals will see Kohli topping the likes of Indian skipper Mahendra Singh Dhoni and Tendulkar in terms of annual earnings per brand endorsement.

Kohli, who turns 25 later this year, pocketed around Rs 40 crore from endorsements last year, but that sum may swell up substantially with these two deals in his kit bag. Currently, he lends his face to as many as 13 brands, including Pepsi, Toyota and Cinthol deodorants.

When contacted by TOI, an Adidas spokesperson declined to comment on the development. Tendulkar, who is Adidas' current brand ambassador, is perhaps at the fag end of his illustrious career.

And Kohli fits the bill perfectly as he is being groomed to take over the top job from Dhoni after the 2015 ICC World Cup, an executive from a sports management firm, who did not want to be named, said.

Bunty Sajdeh-led Cornerstone Sport and Entertainment manages the Indian vice-captain's endorsement contracts. Sajdeh was unavailable for comment.

Kohli's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry. Till last year, the cricket star used to command Rs 3 crore per brand annually, which went up to Rs 6 crore.

The Rs 10-crore a year deal with Adidas propels him to a different league altogether. "For the past few years, Dhoni has been ruling the endorsement space, but Kohli is catching up very fast. While Dhoni connected well with the masses, Kohli has a more urban appeal which a lot of brands want to cash in on," said Indranil Das Blah, COO of celebrity management firm CAA Kwan.

The price escalation in Kohli's endorsement contracts has meant that a lot of brands which had signed him early on must shell out much more to renew their deals or simply end their association with him.

"We are willing to pay a premium, depending on what that number is. He has been a great fit for our brand which targets youngsters, and he has grown with us," said J Suresh, MD and CEO, Arvind Lifestyle and Brands which has had the cricketer on board for three years as Flying Machine's brand ambassador.

The jeans-wear brand signed Kohli before the World Cup at a moderate price and its contract is up for renewal. With Rs 10 crore becoming the new benchmark, many brands will find it hard to match up to Brand Kohli's price tag.

Until recently, Kohli and Nike were in a five-year contract inked in 2008. However, things turned sour between the two sides when the US sports goods major went to court claiming Kohli had breached the contract by disagreeing to continue as its brand ambassador till 2014. But the Karnataka high court ruled in favour of the cricketer, allowing him to sign endorsement deals with other sports brands.

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News Network
January 8,2020

Indore, Jan 8:  India skipper Virat Kohli has added yet another feather to his cap by becoming the fastest player to score 1,000 runs in T20I cricket as a captain. Kohli played an unbeaten knock of 30 during India''s seven-wicket win over Sri Lanka in the second T20I of the ongoing three-match series on Tuesday evening.

Kohli achieved the milestone of scoring 1,000 runs as captain in his 30th T20I inning. He is the second Indian and sixth overall after MS Dhoni to have achieved the feat. Dhoni had scored 1112 runs in 62 T20I games as captain.

Faf du Plessis (1273 runs from 40 games), Kane Williamson (1083 runs in 39 games), Eoin Morgan (1013 runs in 43 games) and Ireland''s William Porterfield (1002 runs in 56 games) are other captains on the list.

During India''s emphatic victory at the Holkar Stadium, Kohli also surpassed team-mate Rohit Sharma, who has been rested for the series, as the top run-getter in the T20Is. Kohli now has 2663 runs from 71 innings.

Both had finished 2019 as joint top-scorers in T20Is, with 2633 runs each.

India, already with an unassailable lead of 1-0 in the series, will now face Sri Lanka in the final T20I on Friday in Pune. The first match between the two teams was called off without a ball being bowled due to wet patches on the pitch in Guwahati last Sunday.

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News Network
January 27,2020

Los Angeles, Jan 27: Kobe Bryant, the 18-time NBA All-Star who won five championships and became one of the greatest basketball players of his generation during a 20-year career with the Los Angeles Lakers, died in a helicopter crash Sunday. He was 41.

Bryant died in a helicopter crash near Calabasas, California, a person familiar with the situation told The Associated Press. A different person familiar with the case confirmed that Bryant's 13-year-old daughter Gianna also was killed.

Both spoke on condition of anonymity because details of the crash had not been released publicly. The crash happened around 10 a.m. about 30 miles northwest of downtown Los Angeles.

Federal Aviation Administration spokesman Allen Kenitzer said it was a Sikorsky S-76 and it was not known what caused the crash. The LA County Sheriff's Department confirmed five dead in the crash, but had not released identities.

Bryant lived south of Los Angeles in coastal Orange County for much of his adult life, and he often used helicopters to save time and avoid Southern California's notorious traffic. Even as a player, he often traveled to practices and games by helicopter, and he kept up the practice after retirement as he attended to his business ventures.

The crash occurred several miles from Mamba Sports Academy, Bryant's basketball training complex in Thousand Oaks, California. Bryant, who had four daughters with his wife, Vanessa, dedicated himself to boosting women's sports in his retirement.

Colin Storm was in his living room in Calabasas when he heard ``what sounded like a low-flying airplane or helicopter.''

“It was very foggy so we couldn't see anything,'' he said. ``But then we heard some sputtering, and then a boom.''

A short time later the fog cleared a bit and Storm could see smoke rising from the hillside in front of his home.

Bryant retired in 2016 as the third-leading scorer in NBA history, finishing two decades with the Lakers as a prolific scorer with a sublime all-around game and a relentless competitive ethic. He held that spot in the league scoring ranks until Saturday night, when the Lakers' LeBron James passed him for third place during a game in Philadelphia, Bryant's hometown.

“Continuing to move the game forward (at)KingJames,'' Bryant wrote in his last tweet. “Much respect my brother.''

Bryant had one of the greatest careers in recent NBA history and became one of the game's most popular players as the face of the 16-time NBA champion Lakers franchise. He was the league MVP in 2008 and a two-time NBA scoring champion, and he earned 12 selections to the NBA's All-Defensive teams.

He teamed with Shaquille O'Neal in a combustible partnership to lead the Lakers to NBA titles in 2000, 2001 and 2002. He later teamed with Pau Gasol to win two more titles in 2009 and 2010.

Bryant retired in 2016 after scoring 60 points in his final NBA game.

Bryant looms large over the current generation of NBA players. After James passed Bryant on Saturday, he remembered listening to Bryant when the superstar came to speak at a childhood basketball camp.

“I remember one thing he said: If you want to be great at it, or want to be one of the greats, you've got to put the work in,'' James said. “There's no substitution for work.''

James later teamed up with Bryant on the 2008 U.S. Olympic team in Beijing.

“He had zero flaws offensively,'' James said. “Zero. You backed off of him, he could shoot the 3. You body him up a little bit, he could go around you. He could shoot from mid-range. He could post. He could make free throws. ... He was just immortal offensively because of his skill set and his work ethic.''

Bryant was a basketball superstar for his entire adult life. He entered the NBA draft straight out of high school in 1996 after a childhood spent partly in Italy, where his father, former NBA player Joe “Jellybean'' Bryant, played professionally.

The Lakers acquired the 17-year-old Bryant in a trade shortly after Charlotte drafted him, and he immediately became one of the most exciting and intriguing players in the sport alongside O'Neal, who had signed with the Lakers as a free agent. Bryant won the Slam Dunk Contest as an upstart rookie, and the Lakers gradually grew into a team that won three consecutive championships.

Bryant and Gasol formed the nucleus of another championship team in 2008, reaching three straight NBA Finals and eventually winning two more titles.

In 2003, Bryant was charged with attacking a 19-year-old employee at a Colorado resort. He had said the two had consensual sex. Prosecutors later dropped the felony sexual assault charge against Bryant at the request of the accuser.

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Agencies
May 17,2020

Berlin, May 17: Top-flight football in Germany kicked off again on the weekend, becoming the first major sports league in the world to resume play, as parts of Europe took more tentative steps towards normality after the devastation unleashed by the coronavirus pandemic.

With the worldwide death toll past 310,000 and the global economy reeling from the vast damage caused by lockdowns, the reopenings in some of the hardest-hit countries provided much-needed relief from the pandemic.

The French returned to the beach and Italy announced a resumption of European tourism with outbreaks in Europe slowing, but the rising number of fatalities in the United States and Brazil were a grim reminder of the scale of the crisis, with more than 4.6 million infections reported globally.

With governments trying to reopen their economies while avoiding the second wave of infections that could necessitate more lockdowns, Germany's Bundesliga resumed its season on Saturday with games played in vacant, echoing stadiums.

League heavyweights Borussia Dortmund hosted rivals Schalke at the all-but-empty Signal Iduna Park -- which would usually be packed with more than 80,000 raucous fans.

"It's sad that matches are played in empty stadiums, but it's better than nothing," said 45-year-old Borussia Dortmund fan Marco Perz, beer in hand, as he prepared to watch the game on TV.

Dortmund's Erling Braut Haaland became the first player to score a goal after the two-month shutdown and celebrated by dancing alone -- away from his applauding teammates -- in keeping with the strict hygiene guidelines which allowed the league to resume.

The only noise was the cheering and clapping of players and coaches.

League champions Bayern Munich will play Union Berlin in the capital on Sunday, with the resumption in Germany seen as a test case as other top sports competitions try to find ways to resume play without increasing health risks.

"The whole world will be looking at Germany, to see how we get it done," said Bayern boss Hansi Flick.

Prime Minister Giuseppe Conte of Italy, however, said Saturday he needed more guarantees before the government can give the green light for the resumption of its top football league, which is struggling with logistical difficulties as clubs try to arrange training sessions and quarantine facilities.

With the Northern Hemisphere's summer approaching, authorities are moving to help tourism industries salvage something from the wreckage.

Italy, for a long stretch the world's worst-hit country, announced that European Union tourists would be allowed to visit from June 3 and a 14-day mandatory quarantine would be scrapped.

"We're facing a calculated risk in the knowledge that the contagion curve may rise again," Conte said during a televised address.

"We have to accept it otherwise we will never be able to start up again."

In France, the first weekend after the strictest measures were lifted saw many ventures out into the spring sunshine -- and hit the beach.

In the Riviera city of Nice, keen swimmers jumped into the surf at daybreak.

"We were impatient because we swim here all year round," said retiree Gilles, who declined to give his full name.

With the threat of a second wave of infections on their minds, authorities in many countries have asked people not to throng public spaces like beaches as they are made accessible again.

Officials in parts of England on Saturday warned people to stay away from newly reopened beauty spots and avoid overcrowding.

Germany also saw the latest in a growing wave of anti-lockdown protests in many parts of the world, with rallies in major cities bringing together conspiracy theorists, anti-vaccine activists and other extremists.

There were similar protests in France, Switzerland and Poland.

Since emerging in China late last year, the coronavirus has whipped up a catastrophic economic storm, which has left tens of millions unemployed in the United States and many are wondering when a recovery will be possible.

With more than 88,000 deaths and 1.47 million confirmed coronavirus cases, the United States is the worst-hit country on the planet, and the administration of President Donald Trump has faced intense criticism of the way it has handled the crisis.

Former president Barack Obama took a swipe at the response to the pandemic, telling graduates at a virtual commencement ceremony that many leaders today "aren't even pretending to be in charge" -- a remark widely regarded as a rare rebuke of his successor.

Trump is keen to reopen the US economy -- the world's largest -- despite warnings from experts that infections could flare up again if social distancing measures are eased too quickly.

Forty-eight of the 50 US states have now eased lockdown rules to some extent.

Much like Trump and his political allies, Brazil's far-right President Jair Bolsonaro is also keen to end lockdowns, which he claims have unnecessarily damaged the South American nation's economy over a disease he has dismissed as "a little flu".

But the virus has continued its deadly march in Brazil, where the death toll passed 15,000 on Saturday and it became the country with the fourth-largest coronavirus caseload with 230,000 infections.

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