With deals worth Rs 17cr a year, Kohli beats Dhoni and Sachin in endorsements

September 27, 2013

Kohli_beats_DhoniMumbai, Sep 27: India's hottest young cricketer Virat Kohli is setting the world of brand endorsements alight. The Indian captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off the field too, has inked a Rs 10-crore per annum deal with German sports goods giant Adidas.

The three-year contract, perhaps the most lucrative to be signed by an Indian sports star, will see the swashbuckling right-hand batsman endorsing the brand's apparel and shoes.

The Delhi lad has also struck a Rs 6.5 crore a year deal with a tyre brand that had master batsmen Sachin Tendulkar and Steve Waugh as its ambassadors, a person familiar with the development revealed.

The two deals will see Kohli topping the likes of Indian skipper Mahendra Singh Dhoni and Tendulkar in terms of annual earnings per brand endorsement.

Kohli, who turns 25 later this year, pocketed around Rs 40 crore from endorsements last year, but that sum may swell up substantially with these two deals in his kit bag. Currently, he lends his face to as many as 13 brands, including Pepsi, Toyota and Cinthol deodorants.

When contacted by TOI, an Adidas spokesperson declined to comment on the development. Tendulkar, who is Adidas' current brand ambassador, is perhaps at the fag end of his illustrious career.

And Kohli fits the bill perfectly as he is being groomed to take over the top job from Dhoni after the 2015 ICC World Cup, an executive from a sports management firm, who did not want to be named, said.

Bunty Sajdeh-led Cornerstone Sport and Entertainment manages the Indian vice-captain's endorsement contracts. Sajdeh was unavailable for comment.

Kohli's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry. Till last year, the cricket star used to command Rs 3 crore per brand annually, which went up to Rs 6 crore.

The Rs 10-crore a year deal with Adidas propels him to a different league altogether. "For the past few years, Dhoni has been ruling the endorsement space, but Kohli is catching up very fast. While Dhoni connected well with the masses, Kohli has a more urban appeal which a lot of brands want to cash in on," said Indranil Das Blah, COO of celebrity management firm CAA Kwan.

The price escalation in Kohli's endorsement contracts has meant that a lot of brands which had signed him early on must shell out much more to renew their deals or simply end their association with him.

"We are willing to pay a premium, depending on what that number is. He has been a great fit for our brand which targets youngsters, and he has grown with us," said J Suresh, MD and CEO, Arvind Lifestyle and Brands which has had the cricketer on board for three years as Flying Machine's brand ambassador.

The jeans-wear brand signed Kohli before the World Cup at a moderate price and its contract is up for renewal. With Rs 10 crore becoming the new benchmark, many brands will find it hard to match up to Brand Kohli's price tag.

Until recently, Kohli and Nike were in a five-year contract inked in 2008. However, things turned sour between the two sides when the US sports goods major went to court claiming Kohli had breached the contract by disagreeing to continue as its brand ambassador till 2014. But the Karnataka high court ruled in favour of the cricketer, allowing him to sign endorsement deals with other sports brands.

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News Network
June 13,2020

Melbourne, Jun 13: Former Australia wicketkeeper-batsman Adam Gilchrist and current opener David Warner have expressed gratitude to two Indian students for helping people in the country during the COVID-19 pandemic.

Gilchrist thanked Sharon Varghese, an Indian student who did her Bachelors in Nursing from the University of Wollongong.

Varghese has been was working on the frontline along with other health care workers to look after the residents of aged-care during the global health crisis.

"She gave up her time to work as an aged-care worker throughout that time. Sharon, I want to say congratulations on the selfless act and for wanting to thank people in Australia because you have enjoyed three and a half years living here. And that’s wonderful to hear," Gilchrist said in a video message.

"Just want to let you know, all of Australia, all of India and more importantly, your family will be so very proud of your efforts."

In another short video, Warner thanked Queensland-based Indian student, Shreyas Sheth.

"Namaste. I am here to say thank you to Shreyas Sheth who is doing selfless work to help others during the COVID crisis. Shreyas is doing his Masters in Computer Science at the University of Queensland and he has been part of University’s outreach program, preparing and delivering food packets to students in need right now," Warner said in the video.

"So I just want to say ‘good on ya’. I am sure your mum and dad and India are proud of you. Keep up the great work."

The videos were shared by Austrade India official twitter account, which have hit almost 10 thousand views in last one week.

Apart from the two cricketers, another Social Media Influencer Amy Aela also sent her thank you note to Liya, an Indian student from Griffith university for her work in providing mental health support to communities in Australia during the pandemic.

"Liya I just want to thank you...we definately need more people like you...just remember that Australia is so so proud of you, India is proud of you..please keep up the good work," Aela said.

Former Australian footballer Craig Foster also sent his thank you message to another Indian origin nurse Arushi from Deakin University. More than 100,000 Indian students are studying in Australia, currently making them one of the biggest cohorts of international students in the country.

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News Network
January 10,2020

Karachi, Jan 10: Former Pakistan batsman and current U-19 head coach Ejaz Ahmed feels that his side can beat defending champions and arch-rivals India in the forthcoming ICC Youth World Cup beginning in South Africa on January 17.

"India has a very good cricket system and it is organized but I know that we have more passion than them when we play against each other and that is how we also beat them in the semi-finals of the recent Asian Emerging Nations Cup," Ejaz said.

Ejaz, who has played 60 Test and 250 ODIs, was head coach of the Pakistan Emerging side which beat India before eventually winning the title in Bangladesh last year.

"Even in the past, we beat India because of our greater passion and this time also I know the passion of our players will prevail over them although they have a very strong outfit," he added.

The 51-year-old Ejaz, however, said at the end of the day it would be all about how a team plays on that particular day.

"It is the same in the World Cup it does not matter which team is number one or defending champions what will matter is how a team plays on a given day. I personally feel our team is well balanced," he said.

Ejaz did not believe that India would get advantage of having played a four-nation tournament with South Africa, New Zealand and Zimbabwe in South Africa before the World Cup.

"Our players have also trained hard in Lahore and we have played around 11 matches. We will also reach South Africa nine days before the World Cup and we have some practice games and I think our preparations are also very good for the tournament," he said.

The former batsman also said the absence of fast bowler Naseem Shah will not impact much on the team's performance. Naseem was withdrawn from the Pakistan U-19 squad after he played for the senior team in three Test matches against Australia and Sri Lanka.

"Look there was no controversy at all. The way we now see things is that you can't expect a MBA to go and take BA exams. That is how we look at Naseem Shah, he has made the grade for Pakistan and now he should be performing for the senior team," said the head coach.

"We have a couple of exciting young talent in the ranks. I expect Rohail and Haider to play for the senior team in two to three year's time, they are that good."

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News Network
May 10,2020

New Delhi, May 10: Former Australia captain Ian Chappell has proposed radical changes in the LBW laws, stating that a batsman should be given out leg before as long as the ball is hitting the stumps irrespective of the spot of its landing and impact.

Chappell also said captains should agree on one way of working up the ball which will encourage swing bowling, even as the ICC is considering the use of artificial substances to shine the ball instead of sweat and saliva in post-COVID-19 scenario.

"The new lbw law should simply say: 'Any delivery that strikes the pad without first hitting the bat and, in the umpire's opinion, would go on to hit the stumps is out regardless of whether or not a shot is attempted'," he wrote in a column for ESPNcricinfo.

"Forget where the ball pitches and whether it strikes the pad outside the line or not; if it's going to hit the stumps, it's out."

The 76-year-old said the change in lbw law would attract expected criticism from the batsmen but it would make the game more fair.

"There will be screams of horror - particularly from pampered batsmen - but there are numerous positives this change would bring to the game. Most important is fairness.

"If a bowler is prepared to attack the stumps regularly, the batsman should only be able to protect his wicket with the bat. The pads are there to save the batsman from injury not dismissal.

"It would also force batsmen to seek an attacking method to combat a wristspinner pitching in the rough outside the right-hander's leg stump," said Chappell.

He cited Sachin Tendulkar's example on how he negotiated Shane Warne's round the wicket tactic during the 1997-98 Test series in India.

"Contrast Sachin Tendulkar's aggressive and successful approach to Shane Warne coming round the wicket in Chennai in 1997-98 with a batsman who kicks away deliveries pitching in the rough and turning in toward the stumps. Which would you rather watch?

"The current law encourages "pad play" to balls pitching outside leg while this change would force them to use their bat. The change would reward bowlers who attack the stumps and decrease the need for negative wide deliveries to a packed off-side field," he said.

Chappell said his proposed change to the lbw law would also cut down "frivolous" DRS challenges.

"This change to the lbw law would also simplify umpiring and result in fewer frivolous DRS challenges. Consequently, it would speed up a game that has slowed drastically in recent times.

"It would also make four-day Tests an even more viable proposition as mind-numbing huge first-innings totals would be virtually non-existent."

On the substitute of shining the ball without sweat and saliva, Chappell said international captains should find out a way of working up the ball.

"With ball-tampering always a hot topic, in the past I've suggested that administrators ask international captains to construct a list (i.e. the use of natural substances) detailing the things bowlers feel will help them to swing the ball.

"From this list, the administrators should deem one method to be legal with all others being punishable as illegal," the cricketer-turned-commentator added.

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