With deals worth Rs 17cr a year, Kohli beats Dhoni and Sachin in endorsements

September 27, 2013

Kohli_beats_DhoniMumbai, Sep 27: India's hottest young cricketer Virat Kohli is setting the world of brand endorsements alight. The Indian captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off the field too, has inked a Rs 10-crore per annum deal with German sports goods giant Adidas.

The three-year contract, perhaps the most lucrative to be signed by an Indian sports star, will see the swashbuckling right-hand batsman endorsing the brand's apparel and shoes.

The Delhi lad has also struck a Rs 6.5 crore a year deal with a tyre brand that had master batsmen Sachin Tendulkar and Steve Waugh as its ambassadors, a person familiar with the development revealed.

The two deals will see Kohli topping the likes of Indian skipper Mahendra Singh Dhoni and Tendulkar in terms of annual earnings per brand endorsement.

Kohli, who turns 25 later this year, pocketed around Rs 40 crore from endorsements last year, but that sum may swell up substantially with these two deals in his kit bag. Currently, he lends his face to as many as 13 brands, including Pepsi, Toyota and Cinthol deodorants.

When contacted by TOI, an Adidas spokesperson declined to comment on the development. Tendulkar, who is Adidas' current brand ambassador, is perhaps at the fag end of his illustrious career.

And Kohli fits the bill perfectly as he is being groomed to take over the top job from Dhoni after the 2015 ICC World Cup, an executive from a sports management firm, who did not want to be named, said.

Bunty Sajdeh-led Cornerstone Sport and Entertainment manages the Indian vice-captain's endorsement contracts. Sajdeh was unavailable for comment.

Kohli's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry. Till last year, the cricket star used to command Rs 3 crore per brand annually, which went up to Rs 6 crore.

The Rs 10-crore a year deal with Adidas propels him to a different league altogether. "For the past few years, Dhoni has been ruling the endorsement space, but Kohli is catching up very fast. While Dhoni connected well with the masses, Kohli has a more urban appeal which a lot of brands want to cash in on," said Indranil Das Blah, COO of celebrity management firm CAA Kwan.

The price escalation in Kohli's endorsement contracts has meant that a lot of brands which had signed him early on must shell out much more to renew their deals or simply end their association with him.

"We are willing to pay a premium, depending on what that number is. He has been a great fit for our brand which targets youngsters, and he has grown with us," said J Suresh, MD and CEO, Arvind Lifestyle and Brands which has had the cricketer on board for three years as Flying Machine's brand ambassador.

The jeans-wear brand signed Kohli before the World Cup at a moderate price and its contract is up for renewal. With Rs 10 crore becoming the new benchmark, many brands will find it hard to match up to Brand Kohli's price tag.

Until recently, Kohli and Nike were in a five-year contract inked in 2008. However, things turned sour between the two sides when the US sports goods major went to court claiming Kohli had breached the contract by disagreeing to continue as its brand ambassador till 2014. But the Karnataka high court ruled in favour of the cricketer, allowing him to sign endorsement deals with other sports brands.

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News Network
January 22,2020

New Delhi, Jan 22: The pitches in New Zealand have become a lot more batting-friendly over the years, says iconic former batsman Sachin Tendulkar, insisting that India have the “ammunition” to trouble the sprightly hosts during the upcoming series.

Tendulkar, who has been on a record five New Zealand tours since 1990, feels that from seaming tracks during his early trips years, the tracks became high-scoring hard ones during his last tour back in 2009.

“Of late, the Tests in New Zealand have been high scoring and surfaces have changed,” Tendulkar told PTI during an exclusive interview.

India will play five T20 Internationals, three ODIs and two Tests during the tour starting with the shortest format on January 24.

From 2002, when India played ODIs and Tests on green tops, to 2009, when India won only their second Test series in 32 years, Tendulkar has seen it all in New Zealand.

“I remember when we played in 2009, the Hamilton pitch was different compared to other pitches. Other pitches got harder (Wellington and Napier) but not Hamilton. It remained soft.

“But Napier became hard with passage of time (where Gautam Gambhir scored an epic match-saving 12-hour hundred in 2009). So, from my first tour (in 1990 till 2009), I realised pitches got harder with passage of time,” Tendulkar said.

Tendulkar is confident that the Indian bowling attack, spearheaded by Jasprit Bumrah, has the ammunition to put New Zealand in trouble.

“We have a good bowling attack with quality fast bowlers as well as spinners. I believe we have the ammunition to compete in New Zealand.”

However, in Wellington, Tendulkar wants the team to be well-prepared to counter the breeze factor.

“Wellington, I have played and it makes a huge difference if you are bowling with the wind or against the wind. The batsman needs to be judicious in the choice of which end he wants to attack, it is very important,” he said.

Tendulkar said he would prefer spinners to bowl against the breeze.

“...the seamers bowling against the strong breeze need to be smart. So I would prefer that if there is strong breeze, let the spinner bowl from that end and from the opposite end, the fast bowler bowls with the breeze behind him,” he said.

The maestro is confident that Rohit Sharma's white ball experience will hold him in good stead in the Tests as well, an assignment that has been kept for the last leg of the trip, which begins with five T20 Internationals from January 24.

“The challenge would be to go out and open in different conditions. I think Rohit had opened in New Zealand in ODIs and has been there quite a few times, he knows the conditions well. Eventually, Test cricket is Test cricket,” he said.

“But all depends on surfaces that they provide. If they provide green tops, then it's a challenge.”

There is no Bhuvneshwar Kumar or Deepak Chahar in limited-overs series but Tendulkar is not ready to press the panic button.

“Injuries are part and parcel of the game when you play and push your body to the limits.

“When you play for your country you need to give your best and while you give your best, you can get injured. That's okay,” he concluded.

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News Network
February 21,2020

New Delhi, Feb 21: Vinesh Phogat yet again fell to Japanese nemesis Mayu Muakida to go out of the gold medal race but Sakshi Malik will fight for the title after winning her semifinal bout at the Asian Wrestling Championship, here on Friday.

Vinesh had lost twice to Mukaida in 2019 – at World Championship and Asian Championships —and the trend continued as the gritty Indian yet again struggled to break the strong defence of the Japanese.

In a tough opening round, Vinesh tried single leg attacks a number of times but every time Mukaida blocked her move and eventually got the upper body lock to subdue the home favourite.

In her last two meetings, Vinesh had not scored a single point against the 2019 world silver medallist. She managed a takedown this time before eventually losing 2-6.

The hard-working Vinesh will now fight for bronze against Vietnam's Thi Ly Kieu but even a medal won't suffice to lift her mood as she and the fans have high expectations from her.

Rio Olympic bronze medallist Sakshi Malik, who has been struggling of late, lost her opening round 1-2 to Naomi Ruike from Japan but later overcame two weak opponents to eventually reach the final of the non-Olympic 65kg category.

She could hardly attack Naomi but outplayed Korea's Ohyoung Ha in the next round, winning by technical superiority.

In her semifinal against Uzbekistan's Nabira Esenbaeva, Sakshi led 5-0 but her rival pulled off consecutive two-point moves to make it 5-4.

Sakshi has been losing in closing stages of late but this time she managed to hold on to her narrow lead, surviving anxious last two seconds.

Also in medal contention are India's brightest youngsters Sonam Malik (62kg) and Anshu Malik (57kg).

Sonam, who had defeated Sakshi in the trials, showed good tactical mind in her resounding win against Korea's Hanbit Lee and also in the 2-5 defeat against world bronze medallist Yukako Kawai.

She pulled off a superb point-scoring move from a disadvantageous position and resisted the 2018 U-23 world champion Yukako in a good fashion.

She will now fight for bronze against Aisuluu Tynbekova.

Anshu Malik opened up her campaign against Kyrgyzstan's Nuraida Anarkulova, winning by technical superiority but was outplayed by reigning world champion from Japan Riskao Kawai.

She will have to beat Sevara Eshmuratova from Uzbekistan to grab a bronze.

In the non-olympic 72kg, Gursharanpreet Kaur is in bronze medal contention. She beat Uzbekistan's Svetlana Oknazarova but lost to Kazakhstan's Zhamila Bakberzenova.

She still made it to the semifinal in which she lost to Japan's Mei Shindo.

She is now up against Mongloia's Tsevegmed Enkhbayar.

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News Network
February 9,2020

Potchefstroom, Feb 9: Defending champions India are overwhelming favourites to win a record fifth U19 World Cup title on Sunday but a tough fight is expected from first-timers Bangladesh in an all-Asian final.

If the India squad for the 2018 edition had the likes of Prithvi Shaw and Shubman Gill, who have expectedly gone on to play for the senior team, the exploits of opener Yashasvi Jaiswal, spinner Ravi Bishnoi and pacer Kartik Tyagi in the current edition have made them overnight stars.

Irrespective of what happens in the final, India have reinforced the fact that they are undisputed leaders at the under-19 level and the cricketing structure the BCCI has developed is working better than any other board in the world.

India, who walloped arch-rivals Pakistan by 10 wickets in the semifinal Tuesday, will be playing their seventh final since 2000 when they lifted the trophy for the first time.

Having said that, success at the U-19 level doesn’t guarantee success at the highest level as not all players have the ability to go on and play for India. Some also lose their way like Unmukt Chand did after leading India to the title in 2012.

His career promised so much back then but now it has come to a stage where he is struggling to make the eleven in Uttarakhand’s Ranji Trophy team, having shifted base from Delhi last year.

Only the exceptionally talented like Shaw and Gill get to realise their dream as the competition is only getting tougher in the ever-improving Indian cricket.

India probably is the only side which fields a fresh squad in every U-19 World Cup edition and since there is no dearth of talent and a proper structure is in place, the talent keeps coming up.

“The fact that we allow a cricketer to play the U-19 World Cup only once is a big reason behind the team’s success. While most teams have cricketers who have played in the previous edition,” India U-19 fielding coach Abhay Sharma said from Potchefstroom.

“It just goes to show that the system under the visionary leadership of Rahul Dravid (NCA head) is flourishing. Credit to BCCI as well that other teams want to follow our structure.”

Heading to the mega event, India colts played about 30-odd games in different part of the world. To get used to the South African conditions, they played a quadrangular series before they played their World Cup opener against Sri Lanka.

In the final, India run into Bangladesh, a team which too has reaped the benefits of meticulous planning since their quarterfinal loss at the 2018 edition.

Though the Priyam Garg-led Indian side got the better of them in the tri-series in England and Asia Cup last year, Bangladesh has always come up with a fight and fielding coach Sharma expects it would be no different Sunday.

They are a very good side. There is a lot of mutual respect. I can tell you that,” he said.

Considering it is their maiden final, it is a bigger game for Bangladesh. If they win, it will be sweet revenge against the sub-continental giants, who have found a way to tame Bangladesh at the senior level in close finals including the 2018 Nidahas Trophy and 2016 World T20.

“We don’t want to take unwanted pressure. India is a very good side. We have to play our ‘A’ game and do well in all three departments. Our fans are very passionate about their cricket. I would want to tell them, keep supporting us,” said Bangladesh skipper Akbar Ali after their semifinal win over New Zealand.

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