With deals worth Rs 17cr a year, Kohli beats Dhoni and Sachin in endorsements

September 27, 2013

Kohli_beats_DhoniMumbai, Sep 27: India's hottest young cricketer Virat Kohli is setting the world of brand endorsements alight. The Indian captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off the field too, has inked a Rs 10-crore per annum deal with German sports goods giant Adidas.

The three-year contract, perhaps the most lucrative to be signed by an Indian sports star, will see the swashbuckling right-hand batsman endorsing the brand's apparel and shoes.

The Delhi lad has also struck a Rs 6.5 crore a year deal with a tyre brand that had master batsmen Sachin Tendulkar and Steve Waugh as its ambassadors, a person familiar with the development revealed.

The two deals will see Kohli topping the likes of Indian skipper Mahendra Singh Dhoni and Tendulkar in terms of annual earnings per brand endorsement.

Kohli, who turns 25 later this year, pocketed around Rs 40 crore from endorsements last year, but that sum may swell up substantially with these two deals in his kit bag. Currently, he lends his face to as many as 13 brands, including Pepsi, Toyota and Cinthol deodorants.

When contacted by TOI, an Adidas spokesperson declined to comment on the development. Tendulkar, who is Adidas' current brand ambassador, is perhaps at the fag end of his illustrious career.

And Kohli fits the bill perfectly as he is being groomed to take over the top job from Dhoni after the 2015 ICC World Cup, an executive from a sports management firm, who did not want to be named, said.

Bunty Sajdeh-led Cornerstone Sport and Entertainment manages the Indian vice-captain's endorsement contracts. Sajdeh was unavailable for comment.

Kohli's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry. Till last year, the cricket star used to command Rs 3 crore per brand annually, which went up to Rs 6 crore.

The Rs 10-crore a year deal with Adidas propels him to a different league altogether. "For the past few years, Dhoni has been ruling the endorsement space, but Kohli is catching up very fast. While Dhoni connected well with the masses, Kohli has a more urban appeal which a lot of brands want to cash in on," said Indranil Das Blah, COO of celebrity management firm CAA Kwan.

The price escalation in Kohli's endorsement contracts has meant that a lot of brands which had signed him early on must shell out much more to renew their deals or simply end their association with him.

"We are willing to pay a premium, depending on what that number is. He has been a great fit for our brand which targets youngsters, and he has grown with us," said J Suresh, MD and CEO, Arvind Lifestyle and Brands which has had the cricketer on board for three years as Flying Machine's brand ambassador.

The jeans-wear brand signed Kohli before the World Cup at a moderate price and its contract is up for renewal. With Rs 10 crore becoming the new benchmark, many brands will find it hard to match up to Brand Kohli's price tag.

Until recently, Kohli and Nike were in a five-year contract inked in 2008. However, things turned sour between the two sides when the US sports goods major went to court claiming Kohli had breached the contract by disagreeing to continue as its brand ambassador till 2014. But the Karnataka high court ruled in favour of the cricketer, allowing him to sign endorsement deals with other sports brands.

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Agencies
February 26,2020

It could be Virat Kohli versus Faf du Plessis in the Asia XI-World XI two-match T20 series that has been organised by the Bangladesh Cricket Board (BCB) on March 18 and 21 -- subject to the India skipper confirming his availability.

The matches will be played to celebrate the 100th anniversary of their founding father Sheikh Mujibur Rahman. The BCB is awaiting a confirmation from Kohli as well as K.L. Rahul for the March 18 game as India are set to play South Africa on the same day in the final ODI of a three-match series at the Eden Gardens in Kolkata.

Agencies had earlier reported that the Board of Control for Cricket in India (BCCI) President Sourav Ganguly had sent the names of Kohli, Mohammed Shami, Shikhar Dhawan and Kuldeep Yadav to the BCB for the two matches. And they all feature in the Asia XI team with the addition of wicket-keeper Rishabh Pant and Rahul.

Announcing the names, BCB President Nazmul Hassan said: "We have already received four names from India. We haven't signed contracts but Rishabh Pant, Kuldeep Yadav, Shikhar Dhawan and Mohammed Shami are supposed to come. They have said K.L. Rahul and Virat Kohli will play one game each, but that hasn't been finalised.

"Players like Rashid Khan and Mujeeb Ur Rahman have finalised with us, from Afghanistan. Nepal's Sandeep Lamichhane will play while from Sri Lanka, we will have Lasith Malinga and Thisara Perera. From Bangladesh, we will have Tamim Iqbal, Mushfiqur Rahim, Mustafizur Rahman, Mahmudullah and Liton Das.

"I don't remember all the names, but we will have three or four players from South Africa. Definitely, there will be the same number of players from West Indies. Australia and New Zealand will be playing but we will try to find some (players). Bairstow is definitely coming. Ngidi is coming. Chris Gayle is supposed to play. Faf du Plessis. We will have some of the best players around. We are uncertain about Pakistan since the PSL is will be ongoing. We will invite some of the cricketing greats."

Squads: Asia XI: Virat Kohli*, K.L. Rahul*, Rishabh Pant, Kuldeep Yadav, Mohammed Shami, Shikhar Dhawan, Tamim Iqbal, Liton Das, Mushfiqur Rahim, Thisara Perera, Rashid Khan, Mustifizur Rehman, Sandeep Lamichhane, Lasith Malinga, Muzeeb ur Rehman

World XI: Alex Hales, Chris Gayle, Faf du Plessis (Captain), Nicholas Pooran, Ross Taylor, Jonny Bairstow, Kieron Pollard, Adil Rashid, Sheldon Cottrell, Lungi Ngidi, Andrew Tye, Mitchell McClenaghan. (Coach: Tom Moody)

Note: (*) For one game; Kohli's selection subject to confirmation.

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Agencies
January 9,2020

Jeddah, Jan 9: Barcelona coach Ernesto Valverde criticised the new Supercopa format and said that "football has become a business and as a business it looks for income".

"The bottom line is football has become a business and as a business it looks for income. That's the reason we are all here," Goal.com quoted Valverde as saying ahead of Barca's semi-final against Atletico.

"It's a completely different format to what we're used to. It was always the first title and the opener of the season and to me, that seemed fine," he added.

The Supercopa was traditionally a two-legged affair played between the winners of La Liga and the Copa del Rey at the beginning of the season, but following last term's one-off meeting between Barca and Sevilla in Tangier, Morocco, the Royal Spanish Football Federation (RFEF) went ahead with a full revamp.

Instead of just two teams being involved, the Supercopa has been expanded to also include the runners-up from La Liga and the Copa - meaning Barca and Valencia are joined by Real Madrid and Atletico Madrid. It is also set to be hosted in Saudi Arabia for the next three editions.

"It's been changed and let's see, it will be judged once it has happened. It's interesting, with four good teams, but from a sporting point of view, I'm not sure," Valverde said.

"We must bear in mind that the football we are involved in is an industry, sources of income are sought and in the same way that there are special connotations in this country, there are also in Morocco, where we played last year," he added.

Barcelona will face Atletico Madrid in the semifinal of the Supercopa at King Abdullah Sports City Stadium in Jeddah on January 10.

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Agencies
May 17,2020

Berlin, May 17: Top-flight football in Germany kicked off again on the weekend, becoming the first major sports league in the world to resume play, as parts of Europe took more tentative steps towards normality after the devastation unleashed by the coronavirus pandemic.

With the worldwide death toll past 310,000 and the global economy reeling from the vast damage caused by lockdowns, the reopenings in some of the hardest-hit countries provided much-needed relief from the pandemic.

The French returned to the beach and Italy announced a resumption of European tourism with outbreaks in Europe slowing, but the rising number of fatalities in the United States and Brazil were a grim reminder of the scale of the crisis, with more than 4.6 million infections reported globally.

With governments trying to reopen their economies while avoiding the second wave of infections that could necessitate more lockdowns, Germany's Bundesliga resumed its season on Saturday with games played in vacant, echoing stadiums.

League heavyweights Borussia Dortmund hosted rivals Schalke at the all-but-empty Signal Iduna Park -- which would usually be packed with more than 80,000 raucous fans.

"It's sad that matches are played in empty stadiums, but it's better than nothing," said 45-year-old Borussia Dortmund fan Marco Perz, beer in hand, as he prepared to watch the game on TV.

Dortmund's Erling Braut Haaland became the first player to score a goal after the two-month shutdown and celebrated by dancing alone -- away from his applauding teammates -- in keeping with the strict hygiene guidelines which allowed the league to resume.

The only noise was the cheering and clapping of players and coaches.

League champions Bayern Munich will play Union Berlin in the capital on Sunday, with the resumption in Germany seen as a test case as other top sports competitions try to find ways to resume play without increasing health risks.

"The whole world will be looking at Germany, to see how we get it done," said Bayern boss Hansi Flick.

Prime Minister Giuseppe Conte of Italy, however, said Saturday he needed more guarantees before the government can give the green light for the resumption of its top football league, which is struggling with logistical difficulties as clubs try to arrange training sessions and quarantine facilities.

With the Northern Hemisphere's summer approaching, authorities are moving to help tourism industries salvage something from the wreckage.

Italy, for a long stretch the world's worst-hit country, announced that European Union tourists would be allowed to visit from June 3 and a 14-day mandatory quarantine would be scrapped.

"We're facing a calculated risk in the knowledge that the contagion curve may rise again," Conte said during a televised address.

"We have to accept it otherwise we will never be able to start up again."

In France, the first weekend after the strictest measures were lifted saw many ventures out into the spring sunshine -- and hit the beach.

In the Riviera city of Nice, keen swimmers jumped into the surf at daybreak.

"We were impatient because we swim here all year round," said retiree Gilles, who declined to give his full name.

With the threat of a second wave of infections on their minds, authorities in many countries have asked people not to throng public spaces like beaches as they are made accessible again.

Officials in parts of England on Saturday warned people to stay away from newly reopened beauty spots and avoid overcrowding.

Germany also saw the latest in a growing wave of anti-lockdown protests in many parts of the world, with rallies in major cities bringing together conspiracy theorists, anti-vaccine activists and other extremists.

There were similar protests in France, Switzerland and Poland.

Since emerging in China late last year, the coronavirus has whipped up a catastrophic economic storm, which has left tens of millions unemployed in the United States and many are wondering when a recovery will be possible.

With more than 88,000 deaths and 1.47 million confirmed coronavirus cases, the United States is the worst-hit country on the planet, and the administration of President Donald Trump has faced intense criticism of the way it has handled the crisis.

Former president Barack Obama took a swipe at the response to the pandemic, telling graduates at a virtual commencement ceremony that many leaders today "aren't even pretending to be in charge" -- a remark widely regarded as a rare rebuke of his successor.

Trump is keen to reopen the US economy -- the world's largest -- despite warnings from experts that infections could flare up again if social distancing measures are eased too quickly.

Forty-eight of the 50 US states have now eased lockdown rules to some extent.

Much like Trump and his political allies, Brazil's far-right President Jair Bolsonaro is also keen to end lockdowns, which he claims have unnecessarily damaged the South American nation's economy over a disease he has dismissed as "a little flu".

But the virus has continued its deadly march in Brazil, where the death toll passed 15,000 on Saturday and it became the country with the fourth-largest coronavirus caseload with 230,000 infections.

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