With deals worth Rs 17cr a year, Kohli beats Dhoni and Sachin in endorsements

September 27, 2013

Kohli_beats_DhoniMumbai, Sep 27: India's hottest young cricketer Virat Kohli is setting the world of brand endorsements alight. The Indian captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off the field too, has inked a Rs 10-crore per annum deal with German sports goods giant Adidas.

The three-year contract, perhaps the most lucrative to be signed by an Indian sports star, will see the swashbuckling right-hand batsman endorsing the brand's apparel and shoes.

The Delhi lad has also struck a Rs 6.5 crore a year deal with a tyre brand that had master batsmen Sachin Tendulkar and Steve Waugh as its ambassadors, a person familiar with the development revealed.

The two deals will see Kohli topping the likes of Indian skipper Mahendra Singh Dhoni and Tendulkar in terms of annual earnings per brand endorsement.

Kohli, who turns 25 later this year, pocketed around Rs 40 crore from endorsements last year, but that sum may swell up substantially with these two deals in his kit bag. Currently, he lends his face to as many as 13 brands, including Pepsi, Toyota and Cinthol deodorants.

When contacted by TOI, an Adidas spokesperson declined to comment on the development. Tendulkar, who is Adidas' current brand ambassador, is perhaps at the fag end of his illustrious career.

And Kohli fits the bill perfectly as he is being groomed to take over the top job from Dhoni after the 2015 ICC World Cup, an executive from a sports management firm, who did not want to be named, said.

Bunty Sajdeh-led Cornerstone Sport and Entertainment manages the Indian vice-captain's endorsement contracts. Sajdeh was unavailable for comment.

Kohli's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry. Till last year, the cricket star used to command Rs 3 crore per brand annually, which went up to Rs 6 crore.

The Rs 10-crore a year deal with Adidas propels him to a different league altogether. "For the past few years, Dhoni has been ruling the endorsement space, but Kohli is catching up very fast. While Dhoni connected well with the masses, Kohli has a more urban appeal which a lot of brands want to cash in on," said Indranil Das Blah, COO of celebrity management firm CAA Kwan.

The price escalation in Kohli's endorsement contracts has meant that a lot of brands which had signed him early on must shell out much more to renew their deals or simply end their association with him.

"We are willing to pay a premium, depending on what that number is. He has been a great fit for our brand which targets youngsters, and he has grown with us," said J Suresh, MD and CEO, Arvind Lifestyle and Brands which has had the cricketer on board for three years as Flying Machine's brand ambassador.

The jeans-wear brand signed Kohli before the World Cup at a moderate price and its contract is up for renewal. With Rs 10 crore becoming the new benchmark, many brands will find it hard to match up to Brand Kohli's price tag.

Until recently, Kohli and Nike were in a five-year contract inked in 2008. However, things turned sour between the two sides when the US sports goods major went to court claiming Kohli had breached the contract by disagreeing to continue as its brand ambassador till 2014. But the Karnataka high court ruled in favour of the cricketer, allowing him to sign endorsement deals with other sports brands.

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May 13,2020

May 13: With the Olympics postponed due to the coronavirus, top Japanese fencer Ryo Miyake has swapped his metal mask and foil for a bike and backpack as a Tokyo UberEats deliveryman.

The 29-year-old, who won silver in the team foil at the 2012 London Olympics and was itching to compete in a home Games, says the job keeps him in shape physically and mentally -- and brings in much-needed cash.

"I started this for two reasons -- to save money for travelling (to future competitions) and to keep myself in physical shape," he told AFP.

"I see how much I am earning on the phone, but the number is not just money for me. It's a score to keep me going."

Japanese media have depicted Miyake as a poor amateur struggling to make ends meet but he himself asked for his three corporate sponsorships to be put on hold -- even if that means living off savings.

Like most of the world's top athletes, he is in limbo as the virus forces competitions to be cancelled and plays havoc with training schedules.

"I don't know when I can resume training or when the next tournament will take place. I don't even know if I can keep up my mental condition or motivation for another year," he said.

"No one knows how the qualification process will go. Pretending everything is OK for the competition is simply irresponsible."

In the meantime, he is happy criss-crossing the vast Japanese capital with bike and smartphone, joining a growing legion of Uber delivery staff in demand during the pandemic.

"When I get orders in the hilly Akasaka, Roppongi (downtown) district, it becomes good training," he smiles.

The unprecedented postponement of the Olympics hit Miyake hard, as he was enjoying a purple patch in his career.

After missing out on the Rio 2016 Olympics, Miyake came 13th in last year's World Fencing Championships -- the highest-ranked Japanese fencer at the competition.

The International Olympics Committee has set the new date for the Olympics on July 23, 2021.

But with no vaccine available for the coronavirus that has killed nearly 300,000 worldwide, even that hangs in the balance.

Miyake said the Japanese fencing team heard about the postponement the day after arriving in the United States for one of the final Olympic qualifying events.

With his diary suddenly free of training and competition, he said he spent the month of April agonising over what to do before hitting on the Uber idea.

"Sports and culture inevitably come second when people have to survive a crisis," he said.

"Is the Olympics really needed in the first place? Then what do I live for if not for the sport? That is what I kept thinking."

However, the new and temporary career delivering food in Tokyo has given the fencer a new drive to succeed.

"The most immediate objective for me is to be able to start training smoothly" once the emergency is lifted, he said.

"I need to be ready physically and financially for the moment. That is my biggest mission now."

But not all athletes may cope mentally with surviving another "nerve-wracking" pre-Olympic year, he said.

"It's like finally getting to the end of a 42-kilometre marathon and then being told you have to keep going."

As a child, Miyake practised his attacks on every wall of his house -- and he said his passion for the sport was what was driving him now.

"I love fencing. I want to be able to travel for matches and compete in the Olympics. That is the only reason I am doing this."

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January 3,2020

Jeddah, Jan 3: Spanish driver Fernando Alonso is aiming to create history as the first Formula One world champion to win the Dakar Rally when the 12-day marathon gets underway in Saudi Arabia on Sunday.

Alonso, who won the F1 championship with Renault in 2005 and 2006, is one of 351 starters in this year's 7,500 km race which has moved from South America to Saudi Arabia, both venues a long way from the original 1979 route between Paris and the Senegalese capital Dakar.

Among the starters will be motorbikes, quad bikes and trucks but Alonso, who will have five-time bike champion Marc Coma navigating his Toyota, will be in the car category as he bids to become one of the greatest all-round drivers of all time.

Apart from his success in F1, the 38-year-old Spaniard has also won the Le Mans 24-hour race and has singled out the Indianapolis 500 as his priority for 2020. He describes Dakar as “the biggest challenge of my career”.

Alonso is not the first F1 driver to take part in the race, however.

The Belgian Jacky Ickx, a winner of eight grand prix and six-time winner of Le Mans, won Dakar in 1983 and came second in 1986 and 1989. Frenchman Patrick Tambay, who had two wins in his 114 grand prix, came third in 1988 and 1989.

Given the treacherous conditions--long stretches of sand dunes--Alonso is not overly confident of challenging for victory, noting that even the nine-time world rally champion Sebastien Loeb was unable to deliver when he raced the Dakar. Loeb won 13 stages but could only finish second in 2017 and third in 2019.

“If Loeb still hasn't won the Dakar, imagine me, who is coming from asphalt,” Alonso told RTVE. “I think the goal is more to approach the rally as an enriching experience for us.”

Fellow Toyota driver Nasser Al-Attiyah is a more likely candidate, not least because the Qatari is a three-time winner and reigning champion.

"Give me some sand and I'm happy," Al-Attiyah told dakar.com.

He will be pressed, however, by the Minis of Carlos Sainz and 'Monsieur Dakar' aka Stephane Peterhansel who has won 13 Dakars across bikes and cars in 30 races.

“We are obviously very excited about the Dakar in Saudi Arabia. It will be a new challenge for everyone,” said Peterhansel who will be partnered by Paulo Fiuza after the Frenchman's wife Andrea pulled out for health reasons.

“Unfortunately, it is not possible to contest the rally with Andrea, as was planned, however I have known Paulo Fiuza for a very long time. According to the organisers, the navigation will be very complicated and play a major role this time.”

Cyril Despres, a five-time winner on bikes, is also back with a new teammate -- explorer Mike Horn.

“I was stuck in the ice for a month, and now I'm heading to Jeddah. For the first time, the Dakar Rally is in Saudi Arabia and I'm doing it with a very good friend of mine, Cyril Despres,” tweeted Horn whose adventures include an 18-month solo journey around the equator without using any motorised transport.

Horn is also the first man to travel without dogs or transport to the North Pole during winter, in permanent darkness.

Across the dunes of Saudi Arabia that experience may come in handy.

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News Network
March 19,2020

Geneva, Mar 19: Regional Olympic officials are rallying around the IOC and have backed its stance on opening the Tokyo Games as scheduled, as direct criticism from gold medalist athletes built amid the coronavirus outbreak.

Leaders of continental Olympic groups praised the IOC after a conference call Wednesday to update them on coronavirus issues four months before the opening ceremony in Tokyo on July 24.

"We are living through an unpredictable crisis and as such, it is important that we have one policy, expressed by the IOC, and we follow that policy in unison," the Italy-based European Olympic Committees said.

However, when the International Olympic Committee published an interview with its president, Thomas Bach, after a separate call with athlete representatives, it prompted a four-time Olympic champion to urge postponing the games.

Bach acknowledged that many athletes were concerned about qualifying events being canceled, but noted that there were still four months to go until the games are set to be opened.

"We will keep acting in a responsible way in the interests of the athletes," Bach said.

British rowing great Matthew Pinsent wrote on Twitter that the comments from Bach, his former IOC colleague, were "tone deaf."

"The instinct to keep safe (not to mention obey govt instructions to lock down) is not compatible with athlete training, travel and focus that a looming Olympics demands of athletes, spectators organisers," Pinsent wrote.

Responding to the criticism from Hayley Wickenheiser, a four-time Olympic hockey gold medalist, the IOC said it was "counting on the responsibility and solidarity of the athletes."

Members reinforce faith in IOC

The IOC repeated its steadfast stance after a conference call with sports governing bodies, many of which have not completed qualification events for Tokyo.

"There is no need for any drastic decisions at this stage; and any speculation at this moment would be counter-productive," the IOC said.

That message was repeated after Wednesday's conference call by IOC executive board member Robin Mitchell, the interim leader of the group of national Olympic bodies known as ANOC.

"We share the view that we must be realistic, but not panic," Mitchell said in a statement released by the IOC on behalf of the Oceania Olympic group.

Offering unanimous support for the IOC's efforts to resolve qualification issues, the 41-nation Pan-American group noted challenges facing potential Olympians.

Australian Olympic Committee chief executive Matt Carroll said his organized recognized there was a global health crisis, but equally was assured by the IOC that the games would go ahead.

"We recognize people are suffering -- people are sick, people are losing jobs, businesses are struggling amid enormous community uncertainty. Things are changing everyday and we all must adapt," Carroll said.

"We owe it to our Australian athletes to do everything we can to ensure they will participate with the best opportunity in those Games."

Australia's team delegation leader said the focus now was "moving to the planning of our pre-Games preparation to ensure we get our athletes to the Games healthy, prepared and virus free."

"Clearly that is a major challenge for all National Olympic Committees," he said.

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