With deals worth Rs 17cr a year, Kohli beats Dhoni and Sachin in endorsements

September 27, 2013

Kohli_beats_DhoniMumbai, Sep 27: India's hottest young cricketer Virat Kohli is setting the world of brand endorsements alight. The Indian captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off the field too, has inked a Rs 10-crore per annum deal with German sports goods giant Adidas.

The three-year contract, perhaps the most lucrative to be signed by an Indian sports star, will see the swashbuckling right-hand batsman endorsing the brand's apparel and shoes.

The Delhi lad has also struck a Rs 6.5 crore a year deal with a tyre brand that had master batsmen Sachin Tendulkar and Steve Waugh as its ambassadors, a person familiar with the development revealed.

The two deals will see Kohli topping the likes of Indian skipper Mahendra Singh Dhoni and Tendulkar in terms of annual earnings per brand endorsement.

Kohli, who turns 25 later this year, pocketed around Rs 40 crore from endorsements last year, but that sum may swell up substantially with these two deals in his kit bag. Currently, he lends his face to as many as 13 brands, including Pepsi, Toyota and Cinthol deodorants.

When contacted by TOI, an Adidas spokesperson declined to comment on the development. Tendulkar, who is Adidas' current brand ambassador, is perhaps at the fag end of his illustrious career.

And Kohli fits the bill perfectly as he is being groomed to take over the top job from Dhoni after the 2015 ICC World Cup, an executive from a sports management firm, who did not want to be named, said.

Bunty Sajdeh-led Cornerstone Sport and Entertainment manages the Indian vice-captain's endorsement contracts. Sajdeh was unavailable for comment.

Kohli's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry. Till last year, the cricket star used to command Rs 3 crore per brand annually, which went up to Rs 6 crore.

The Rs 10-crore a year deal with Adidas propels him to a different league altogether. "For the past few years, Dhoni has been ruling the endorsement space, but Kohli is catching up very fast. While Dhoni connected well with the masses, Kohli has a more urban appeal which a lot of brands want to cash in on," said Indranil Das Blah, COO of celebrity management firm CAA Kwan.

The price escalation in Kohli's endorsement contracts has meant that a lot of brands which had signed him early on must shell out much more to renew their deals or simply end their association with him.

"We are willing to pay a premium, depending on what that number is. He has been a great fit for our brand which targets youngsters, and he has grown with us," said J Suresh, MD and CEO, Arvind Lifestyle and Brands which has had the cricketer on board for three years as Flying Machine's brand ambassador.

The jeans-wear brand signed Kohli before the World Cup at a moderate price and its contract is up for renewal. With Rs 10 crore becoming the new benchmark, many brands will find it hard to match up to Brand Kohli's price tag.

Until recently, Kohli and Nike were in a five-year contract inked in 2008. However, things turned sour between the two sides when the US sports goods major went to court claiming Kohli had breached the contract by disagreeing to continue as its brand ambassador till 2014. But the Karnataka high court ruled in favour of the cricketer, allowing him to sign endorsement deals with other sports brands.

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News Network
February 24,2020

Wellington, Feb 24: Indian batsmen's inadequacies in adverse conditions were laid bare as they crashed to an embarrassing 10-wicket defeat against a ruthless New Zealand side that wrapped up the opening Test in just over three days here on Monday.

Starting the day on 144 for four, India were all out for 191 in their second innings. This was only a shade better than their dismal 165 in the first innings, which eventually proved to be decisive.

Trent Boult (4/39 in 22 overs) and Tim Southee (5/61 in 21 overs), the most under-rated new ball pairs in world cricket, showed that when it boils down to playing incisive seam and swing bowling, this batting line-up is still a work in progress.

The required target of nine runs was knocked off by New Zealand without much ado for their 100th Test win.

India's last defeat was against Australia at Perth during the 2018-19 series but the loss at the Basin Reserve would hurt them more because the visitors have not surrendered in such a fashion of late.

There was no resistance from a star-studded line-up and more than intent, the failure was due to poor technique on a track that had something on the third and fourth day as well.

This is a team that plays fast bowling much better than their predecessors, the reason for their success on the bouncy Australian tracks.

But when it comes to facing conventional seam and swing bowling in testing conditions, they are yet to learn the art of saving a Test match.

India had lost the mental battle on the first day itself when they saw the moisture on the wicket.

The toss became a factor and not for one session did they look comfortable. Mayank Agarwal was the only batsman, who felt at home in patches, as New Zealand showed what a Test match strategy is all about.

If the first innings was about mixing back of length deliveries with fuller length balls, the second innings saw the pacers coming from round the wicket and targeting the rib-cage. The line was disconcerting and it stifled them for good.

It affected their mindset and once Ajinkya Rahane and Hanuma Vihari stepped out on the fourth morning, defeat was written all over as both looked ill-equipped to handle such high quality seam bowling.

Rahane (29 off 75 balls) and Vihari (15 off 79 balls) are players who only play long-form cricket at the international level and both are known for their patience.

But little would have the Indian vice-captain apprehended that he would get a delivery from Boult, which he thought would move away after pitching but it held its line and he had no option but to jab at it, and all he got was an edge.

Southee, who bowls a lovely classical outswinger, then bowled an off-cutter from the other end and before Vihari could comprehend, it came back sharply to peg the stumps back.

Within first 20 minutes, the two seasoned practitioners of swing had knocked the stuffing out of India's resistance.

Rishabh Pant (25 off 41 balls) batted only in the manner he can and played one breathtaking shot off Southee, a slog sweep off a 130 kmph-plus delivery to the deep mid-wicket boundary.

But there was too much left to do with too little support from the other end. Bending on one knee, he tried another audacious slog scoop but couldn't clear.

Southee, who had a terrific match, deservingly completed his 10th five-wicket haul and all it took was 16 overs to end the innings and the match.

New Zealand now have 120 points in the World Test championship and India stayed on top with 36 points.

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Agencies
January 19,2020

Bengaluru, Jan 19: Opening batsman Rohit Sharma on Sunday became the third-fastest batsman to register 9,000 runs in the 50-over format.

He achieved the feat in the ongoing third ODI against Australia here at the M.Chinnaswamy Stadium.

Only Virat Kohli and AB de Villiers have achieved the feat faster than Rohit.

Sharma brought up the milestone in the first over of the Indian innings as he clipped Mitchell Starc away for a single.

With this, the right-handed batsman has become just the sixth Indian to achieve the milestone.

Apart from Sharma, Virat Kohli, MS Dhoni, Sourav Ganguly, Rahul Dravid, and Sachin Tendulkar have more than 9,000 runs in the 50-over format.

Overall, 20 batsmen have more than 9,000 ODI runs to their name.

In the match between India and Australia, the former won the toss and elected to bat first.

Steve Smith played a knock of 131 runs to propel Australia to 286/9 in the allotted fifty overs.

 

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News Network
April 21,2020

New Delhi, Apr 21: India skipper Virat Kohli on Tuesday said people seem to have become more compassionate while coping with the COVID-19 pandemic and hoped the sense of gratitude towards frontline workers like doctors and police personnel remains even after the crisis is over.

Speaking in an online class organised by "Unacademy", Kohli and his actor wife Anushka Sharma spoke at length about the challenges they faced before tasting success.

"The one positive out of this crisis that we as a society have become more compassionate. We are showing more gratitude to the frontline workers in this war, be it police personnel, doctors or nurses.

"I hope it stays this way even after we overcome this crisis," said Kohli with Sharma seated next to her.

Kohli said the pandemic has taught the world a very important lesson.

"Life is unpredictable. So, do what makes you happy and not get into comparisons all the time. People have a choice now how to come out of this phase. Life is going to be different after this," said the skipper.

For Sharma, the pandemic has forced people to care about the basics in life.

"There is a learning in all of this. Nothing happens without a reason. If the frontline workers were not there, we would not have access to basics," she said..

"This has taught us that no one is special than the other. Health is everything. We are more connected as a society now," she added.

During the session, Kohli was asked about the moment when he felt most helpless.

"I felt nothing was working for me when I was not picked for the state team initially. I cried the whole night and asked my coach 'why did I not get selected'?" he responded.

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