Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
hahaha muslims always find problem where they are ... In arab world they find enemy in the name of Israel , in west they scream that chummag ge gummah madthavre americans and christains antha ... bosnia dalli serbians mele ... burma dalli namma buddhist mele ... india dalli RSS mele ... hane baraha ashte ... no islamic country is peaceful as it is full of terrorists . Iran is an exception as they are shia ... 99.99% terror crimes , frauds , smugling , rapes are done by one particular community only ... still they scream they innocent anthe , mullahs give us a break ... we know what you are doing ... Hindus are well aware of what jihadist did for their culture , how indian women were raped and places of worships were destroyed . yaavano helidnthanthe RSS mukhta bharatha madthini antha ... adakke chummah gang namgobba leader sikkavne , madiji ge manja tinsona antha scheme haaktha idave ... hahaha ... RSS is not a local organisation ,it has so powerful lobby and very vast network across the globe ..next only to jewish lobby now . jewish and Indian lobby work together ...RSS is 100 times more stronger than these scums imagine .. nothing wrong in questioning muslims and if they are not found guilt send them out ... india must be free from terrorism ... so NIA must watch madrassas which are symbol of terrors and seminaries , which is a breeding ground for jihadist acts ...jai ho israel .. jai ho india ... long live Indo israel relationship ... death to enemies of israel and india ... hara hara modi .. jai jai modi ... jihadi gala pinkaan ge mirchi biddu ice mele koorlikke horadtha ive antha kanuthe ... yakku baba ... bholo bharath mata ki jai ... i heard one jihadi lady , pinkaan nalli 1 kg gold madikondu bandu namma police kaili sikki haakondavlanthe howda mullah gala .. hahahahha
Maulana thariq jameel is a scholar, his speech has changed many lives all over the world, and his speech CDs are commonly available in India and in gulf countries.
Kumar, if Muslims threw you out from India...we would not have seen you talking like this here in CD....it is because of your kind of people our country is not progressing...facing lot of problems now and then....Burma will suffering because of their wrong doing....
Muslims are not terrorists....RSS made them scafegoats
We Indians must stand up and voice and war against terrorists and terrorism. I salute Bihar CM Nithish Kumar's call for free RSS.
If we get rid of RSS then there will be peace everywhere in India.
RSS is the root cause of terrorism.
@ VENKI MANGALORE
YA YA BJP DPING THE WORK PROPERLY YES U R RIGHT
THEY TRING TO MAKE COW AS MOTHER AND BAN IN INDIA
BAGWATH GEETHA TO ANNOUNCE NATION HOLLY BOOK
THESE THEY DOING WORK RIGHT NOW
I feel sympathy for those CD anti muslim viewers who try to sling the mud on muslims stored in their backyard
@ KUMAR MANGALORE .
MIND UR WORDS.. DONT TALK AGAINST THE MUSLIM
TALK AGAINST THE TERRORISM
NEED TO CATCH VHP WE WILL GET THE PURE LINK...
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