Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
what the hell man!!
modi fan ask your mother what has congress done so far, you would be born to british pig if congress not fought for our beloved country, you are the biggest traitor, am assamed of you.
may be you born to them god knows
Muslim rajya after 50 year & you will be minority...pack your bag now itself to nepal..
but we muslim always respect the minotity or majority irrespective of cast,.
hindu, muslim, crist all people are belong to one GOD.
they we leave peacefull life after india become muslim country. mark my word very soon
I appreciate mewani. only dalits grassroot leaders can understand pain of fellow caste men.... dalits should understand this , instead of following uppercaste ring leaders , should think their empowerment thru themselves or thru with the support of like minded parties and by aligning with the people those make you to suffer since centuries...
Young Mevani is a respectful Leader!
Dalits must stand in Solidarity with the oppressed people of India.
Who the hell are you Mevani ? What locus standi do you have in our State Karnataka. To hell with you and your Urban Naxalites. You can keep on ranting and spewing your venomic diatribes against the Nationalists. We people of Karnataka will only dismiss you with the contempt you deserve. We are ready to confront you on every possible forum. This fight between you and the patriots are not going to be restricted to electoral battles. We will fight you on principles and ideologies. You might have won your election with the tacit support of the Congress. You and your ilk will face your waterloo in Our Karnataka.
Just to encroach votes and to grab the power chair, these traitors are dividing people based on caste and religion. If they are so generous let them shell out from their pockets throughout the year to each family..why just during election time? When I am standing and breathing in this land we should respect this India. Don't bark like mad street dogs, rather go help people who are really suffering being poor. Don't bring your propaganda for political gain and power !!!! and I belong to lower caste but I am Indian first
you want Congress? are you brainless? What has Cong done since independence? why the country is still like this? only an idiot would help Cong come back in the center. Rahul is a joke..
Kannadigas, Wake up and Be aware! Very shortly you are likely to be overrun by a pretender called Mewani that only talks about dalit cause, but himself hobnobs with the New Delhi/ Congress elites. He did not even visit the families of the dalits who were recently murdered in UP and Haryana, and also not reported by English media because "it did not fit their narrative". Several Hindi media covered the news story and also pointed out this hypocrisy of Mewani and others.
Another idiot who is portraying his unashamed personal ambition as a Dalit grouse! Another Kachadawal in the making. The original will bite the dust next time around; the new one will as well.
He said the same in Gujarat.. now in karantaka. No use actually. final result will be favour to BJP
I dont think so, Mr. Mevani can make big difference..! He is against BJP. BJP people are strong enough. May be BJP may give feeling of losing. But they are working hard behind.. They will do all the gimmicks. Through that they will "snatch" dalits and minority votes too
Whatever happen, there are still hardcore BJP fans.. They will do anything for BJP.. brainless people
BJP cant snatch not a single vote from dalits (if they have brain)
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