Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Mr. Udbhav,
Please mind your own business, we are demanding a flag for whole state not for any extremist group like shivasene.
Religion, : Everyone should know clearly about the basic of religion.
1)What is religion,
2)Why is it required.
3) What will happen if not followed it.
1) The religion is not invention of mankind. It is set of instructions prescribed by the creator of this universe.
2) It is required how to lead the entire in this world. Also to succeed in other part of the life which is after the death.
3) If not followed, the God should say clearly what is the consequence of violating its teaching.
It is mostly believed by most of the religious people.
the question is which is the right religion.
People might think is there another life after this life. Yes definitely there is. If not why the God has created this world. He has not created for his fun. there is a strong reason, the people will understand if they really read and understand Quran.
Therefore I strongly believe, no need to make new religion.
Also there can not be more than 1religion. Because all of us believe without any dispute there is only 1God. Then how is it possible to have more than 1religion. This is common sense. But people should have patience, wisdom to find the truth.
study some existing religions.
All of them are not true for the reasons above.
Choose the religion, which is the right religion.
Dare to know and follow it. This is your right.
Please dont react Chaddi Naren...Let him do bla, blaaa, blaaaa...when there is no reaction one day he will stop....wuffff....
Modiji thoda yahan bhi dhyan dijiyoo.... instead of giving attention towards cow issues, 3 talaq issues and Women rights in Islam could you please turn towards to improve the quality of Indian Airlines..During the rainy season, to travel by AI or Indian Airlines means, feeling like we are going to committing suicide.
The more someone hate Islam, Islam grows more ,
Alhamdulillah
viren dont b upset ,your statistics are wrong , b a truthful and NIA is busy now wil try later
Every state should have its right to practice whatever deems to be right for them.
Nobody should impose, dictate to say what should they choose for
Food habits, eat, drink, practicing religion, language, etc.,
IT is their right. They have free choice as long as it does not hurt others.
Flag is not a big issue. It can be a symbol of identity.
This man is talking exactly like our Eshwarappa. These people became leaders not on merit, it is at the cost of stupidity of their followers.
Innalilahi wainna ilaihi raajivoon..
A big shock, and unbelievable news.
'Ya Allah' grant him place in jannah Aameen...and grant him magfirat and sabr for his family members..
Exactly Viren...its not a big loss for Hindus
But its a proof that Islam continues to be fastest growing religion
In school assembly they tell us to say...
All Indians are my brothers and sisters... then why we marry Indians.
Teaching us wrong things..
That's why Rajiv Gandhi married a foreigner. But why did Modi married a Indian women.
Masha Allah..... May Allah give Hidaya to Viren Kotian....
Hinduism is fast growing religion in the world or terrorists growing rapidly in Hinduism, please make sure what you have written is correct and in conscious stage?? Apart from India where you can get the majority of your religion viren.. be matured and talk sensibly!
ALLAHU AKBAR FOR GOOD NEWS..SUBHANALLAH
FIRST TELL THEM THE MEANING OF IT. WHICH GOES AGAINST ALL RELIGIOUS BOOKS
Dear Viren,
This is not a fake religion or man made religion.
ISLAM is the TRUTH
YOU should verify by all means to know the TRUTH.
QURAN is a guidance to MANKIND not just Muslims.
Not just indians thru out the world ISLAM will grow day by day...
It is not acceptable in ISLAM to force anybody to become muslim. ALLAH knows what is in our HEART.
Muslim means one who submits to the will of God ALLAH.
There is no God but ALLAH and Muhammad is the messenger of ALLAH who conveyed to Worship One God ALLAH.
Allahu Akbar. If they kill one, Allah(swt) replaces with 13! You plan, but Allah(swt) too plans, and HE is the Best Planner.
Good thinking.
When you are thinking of new religion, don't hurry.
The selection of Religion should have valued criteria and basis.
Otherwise it has no meaning.
What is the religion, not by changing name, temple. You are not dictating the religion. The religion is dictating your entire activity of the life from creed to grave.
The religion is a guidance from the God. You have to search for the right thing around you, which is already existing. When you believe in God, you should also believe the God has sent you guidance to you. It is your duty find where is that guidance.
You don't need to invent the wheels. Just look for the right thing already available around you.
Also please don't look into the people of any group, study its ideology. There are many people who represent the religion but they don't know what to covey and reach it.
May God help and guide properly.
May Allah rest Brother Bashus soul in peace.
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