Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
January 15,2020

Dubai, Jan 15: India skipper and batting mainstay Virat Kohli was on Wednesday named captain of the International Cricket Council's ODI and Test teams of the year, capping off a memorable season for the world No.1.

Apart from Kohli, there were four other Indians who were picked in the ICC's Test and ODI Teams of the Year.

While the Test team featured double-centurion Mayank Agarwal, opener Rohit Sharma, speedster Mohammed Shami and left-arm spinner Kuldeep Yadav found a place in the ODI side.

Kohli enjoyed a tremendous run in both the formats in 2019. The 31-year-old hit his seventh Test double hundred on the way to a career-best unbeaten 254 against South Africa in October last year.

It was a breakthrough year for opener Agarwal, who smashed two double tons, one century and went beyond the fifty-run mark twice. He hit a career-best score of 243 against Bangladesh in November.

Kuldeep, too, enjoyed a memorable year as he joined the golden list of bowlers with two hat-tricks. The chinaman claimed his second ODI hat-trick of his career against the West Indies last month.

In the absence of Indian pace spearhead Jasprit Bumrah, Shami rose to the occasion making the best in the business hop, skip and jump with his pace, swing and bounce through the season. He scalped 42 wickets in 21 ODIs over the last 12 months.

The ICC's Teams of the Year 2019:

ODI Team of the Year (in batting order): Rohit Sharma, Shai Hope, Virat Kohli (captain), Babar Azam, Kane Williamson, Ben Stokes, Jos Buttler (wicketkeeper), Mitchell Starc, Trent Boult, Mohammed Shami, Kuldeep Yadav

Test Team of the Year (in batting order): Mayank Agarwal, Tom Latham, Marnus Labuschagne, Virat Kohli (captain), Steve Smith, Ben Stokes, BJ Watling (wicketkeeper), Pat Cummins, Mitchell Starc, Neil Wagner, Nathan Lyon.

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News Network
May 6,2020

New Delhi, May 6: He has flattered to deceive on umpteen occasions but highly-rated wicketkeeper-batsman Sanju Samson says he has learnt to accept his failures in pursuit of the calm demeanour that former India captain Mahendra Singh Dhoni possesses.

The 25-year-old from Kerala has always been talked about by the likes of Rahul Dravid and Gautam Gambhir but it hasn't translated into international success with only four T20 Internationals in his kitty in the last five years.

"I have learnt to understand and focus more on my strengths and (be more) accepting (of) the failures. I try to contribute to the team's cause and try to take the team over the line. I am learning to focus and control my emotions while batting like MS Dhoni," Samson said during a podcast organised by Rajasthan Royals.

He recently made a comeback in India's T20 side and it was a worthy experience for him.

"It was great to be a part of the Indian team again. To be a part of one of the best teams in the world, surrounded by players like Virat bhai and Rohit bhai, it was a fantastic experience," Samson said.

In one of the games in New Zealand, Samson was sent to bat in the Super Over, something which made him feel wanted in the Indian set-up.

"It was a great feeling to be trusted by the players such as Virat bhai and Rohit bhai to go out there and bat in the crucial moments. It's a great feeling when the team and the players consider you to be a match winner."

On a lighter note, Samson revealed that he refers to Steve Smith as "chachu" (uncle) after Brad Hodge once started calling him by that name.

"I share a very good relationship with 'Chachu' Steve Smith. He is one of the best brains in world cricket and we all enjoy a lot playing under him."

Asked what's the back story of the nickname, Samson said: "It started with Brad Hodge, he used to call Smith 'Chachu', then when Hodgy left, I started calling Smith 'Chachu'. In return Smith also started calling me 'Chachu'. We both really enjoy and continue calling each other that."

While Dhoni is his idol, he also loves watching Jos Buttler in Royals and makes notes on how the star Englishman prepares for games.

"I observe Jos especially given he too is a wicketkeeper-batsman. He's always working on his skills and his game and never sits idle.

"He's either working on his keeping, batting in the nets or running around the park. I love to observe and know how he thinks and prepares as a keeper before a game.

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Agencies
June 2,2020

New Delhi, Jun 2: Expressing solidarity with the 'Black Lives Matter' campaign, star West Indies batsman Chris Gayle has alleged that he faced racist remarks during his career and cricket is not free of the menace.

Gayle did not elaborate when he faced racial remarks but hinted it might have been during his stints at global T20 leagues.

"I have travelled the globe and experienced racial remarks towards me because I am black, believe me, the list goes on," he posted on instagram on Monday night.

"Racism is not only in football, it's in cricket too. Even within teams as a black man, I get the end of the stick. Black and powerful. Black and proud," he said.

The big-hitting batsman's comments came in the backdrop of African-American George Floyd's death in the USA after a white police officer, Derek Chauvin, pressed his knee on the handcuffed man's neck as he gasped for breath.

The incident has sparked violent protests across the USA.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own!," Gayle wrote.

Racism in cricket was drew attention most recently last year when England pacer Jofra Archer was abused by a spectator in New Zealand.

New Zealand's top players and the cricket board had offered apologies for the incident to the Englishman.

Also on Monday night, the England cricket team's official twitter handle posted a message denouncing racism.

"We stand for diversity, We stand against racism," the message read.

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