Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
January 28,2020

Columbo, Jan 28: The Sri Lanka Cricket Board on Monday announced the 15-member squad for the upcoming ICC Women`s T20 World Cup, slated to commence from February 21. The board also announced five standby players for the ensuing tournament.

The squad members are -- Chamari Atapattu (captain), Harshitha Madavi (vice captain), Anushka Sanjeewani, Hansima Karunaratne, Shashikala Siriwardene, Nilakshi De Silva, Ama Kanchana, Kavisha Dilhari, Udeshika Probodhani, Achini Kulasuriya, Hasini Perera, Sathya Sandeepani, Umesha Thimashini, Sugandika Kumari, Dilani Manodara.

The standby players are -- Sachini Nisansala, Prasadani Weerakkody, Oshadi Ranasinghe, Tharika Sewwandi, Inoka Ranaweera.

Sri Lanka will take on New Zealand in their opening encounter on February 22.

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Agencies
May 23,2020

New Delhi, May 23: Sports Minister Kiren Rijiju on Saturday said India will not host any international event in immediate future and fans will have to learn to live with the new normal of sporting activities happening behind closed doors in the post-COVID-19 world.

Rijiju's statement gain greater significance in the context of the suspended IPL, which the BCCI wants to host in October-November in case of the ICC T20 World Cup in Australia is postponed.

"We have been working for quite some time now to resume sporting activities but before that, we have to think about practice and training. We are not going to have a tournament kind of situation immediately," Rijiju was quoted as saying by India Today.

For latest updates on coronavirus outbreak, click here

"We have to learn to live with the situation where sporting events will have to be carried forward without spectators in stadiums and sports venues," he added.

Talking specifically about the 13th edition of IPL, which has been put on hold for an indefinite period due to the pandemic, Rijiju said it is the government's prerogative to take a call on conducting any tournament in the country.

"In India, the government has to take a call and it will take a call depending on the situation. We cannot put health at risk just because we want to have a sporting event.

"Our focus is fighting Covid-19 and at the same time, we will have to work a mechanism to get back to normalcy. It is difficult to confirm dates but I am sure we will have some kind of sporting events this year," he said.

Rijiju's statement came close on the heels of Sports Authority of India (SAI) laying out a detailed Standard Operating Procedure for the resumption of sporting activities across the country in a phased manner.

"In the background, their (athletes) fitness and everything has been tracked. They are in touch with the coaches, the fitness experts, the high-performance directors. We are monitoring each and every athlete who are of the higher stature, who played for India and higher clubs," he said.

"Now it has been laid out. SAI has prepared a detailed SOP. These are prepared by experts from different fields. This SOP has already been issued to all sports federations and other sports bodies including govt stakeholders. So, based on this SOP training will start."

Coronavirus India update: State-wise total number of confirmed cases, deaths on May 23

The Sports Minister, however, reiterated that resumption of sporting activities will entirely depend on guidelines of respective states and local administrations.

"We have been clearly advising that health and safety are top priorities. Besides that we have to keep in mind two other things, one is the guidelines issued by the Home Ministry, second, is the guidelines issued by the administrations of the respective localities or states. So, these are to be taken into account," he said.

"But we have clearly stated that sports complexes and stadiums are open, other than that there should not be any activities till the lockdown is there or we come up with a renewed kind of advice."

Asked about the prospect of the Tokyo Games that were scheduled for this year but were postponed to 2021 due to the pandemic, the Sports Minister said he is hopeful of the quadrennial event taking place on the revised dates.

"Olympics is still far away and we have full confidence in the Japanese government and IOC and every country will support that the conduct of Tokyo 2021 will not be postponed. There are too many stakes in Olympics, so it is difficult to even foresee that the Olympics can be postponed," he said.

"As far as India's preparation goes, we are at the best stage of our preparation of any Olympics so far in history. This is going to be India's biggest contingent so far and have medal-winning prospects. But I am not saying we are so prepared to finish in the top 10 or 5 but our long term target is that India will be in the top 10 in 2028.

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News Network
February 11,2020

Mt. Maunganui (New Zealand), Feb 11: KL Rahul struck a combative 112 but New Zealand completed a 3-0 whitewash of India by winning the third ODI by five wickets, here on Tuesday.

Rahul helped India recover from a shaky start to post a challenging 296 for 7 but the Kiwis overhauled the target with 17 balls to spare.

This is the first whitewash that India has suffered in an ODI series in more than a decade.

Sent in to bat, India were down 62 for 3 in the 13th over after the dismissals of Mayank Agarwal (1), captain Virat Kohli (9) and Prithvi Shaw (40) but Rahul got a useful ally in in-form Shreyas Iyer (62) to take India to a competitive total.

Rahul, who hit nine fours and two sixes during his 113-ball innings, and Iyer stitched exactly 100 runs from 18.2 overs for the fourth wicket to revive the Indian innings.

After the end of the promising innings of Iyer, Rahul shared another 107 runs for the fifth wicket with Manish Pandey (42).

The Kiwis were off to a confident start in their chase with Martin Guptill (66) and Henry Nicholls (80) and putting on a 106-run stand. However, wrist spinner Yuzvendra Chahal took three wickets to bring India back in the game.

Colin de Grandhomme (58) and Tom Latham (32), though, took their side past the finish line with an unbeaten 80-run partnership.

Brief Scores:

India: 296 for 7 in 50 overs (KL Rahul 112, Shreyas Iyer 62; Hamish Bennett 4/64).

New Zealand: 300 for 5 in 47.1 overs. (H Nicholls 80, M Guptill 66; Y Chahal 3/47).

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