Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
June 13,2020

Melbourne, Jun 13: Former Australia wicketkeeper-batsman Adam Gilchrist and current opener David Warner have expressed gratitude to two Indian students for helping people in the country during the COVID-19 pandemic.

Gilchrist thanked Sharon Varghese, an Indian student who did her Bachelors in Nursing from the University of Wollongong.

Varghese has been was working on the frontline along with other health care workers to look after the residents of aged-care during the global health crisis.

"She gave up her time to work as an aged-care worker throughout that time. Sharon, I want to say congratulations on the selfless act and for wanting to thank people in Australia because you have enjoyed three and a half years living here. And that’s wonderful to hear," Gilchrist said in a video message.

"Just want to let you know, all of Australia, all of India and more importantly, your family will be so very proud of your efforts."

In another short video, Warner thanked Queensland-based Indian student, Shreyas Sheth.

"Namaste. I am here to say thank you to Shreyas Sheth who is doing selfless work to help others during the COVID crisis. Shreyas is doing his Masters in Computer Science at the University of Queensland and he has been part of University’s outreach program, preparing and delivering food packets to students in need right now," Warner said in the video.

"So I just want to say ‘good on ya’. I am sure your mum and dad and India are proud of you. Keep up the great work."

The videos were shared by Austrade India official twitter account, which have hit almost 10 thousand views in last one week.

Apart from the two cricketers, another Social Media Influencer Amy Aela also sent her thank you note to Liya, an Indian student from Griffith university for her work in providing mental health support to communities in Australia during the pandemic.

"Liya I just want to thank you...we definately need more people like you...just remember that Australia is so so proud of you, India is proud of you..please keep up the good work," Aela said.

Former Australian footballer Craig Foster also sent his thank you message to another Indian origin nurse Arushi from Deakin University. More than 100,000 Indian students are studying in Australia, currently making them one of the biggest cohorts of international students in the country.

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News Network
June 9,2020

Bengaluru, Jun 9: Former India skipper Rahul Dravid has said that Virat Kohli understands that the real respect for him as a cricketer will come through success in the longest format of the game.

Dravid, popularly known as 'The Wall', also said that Test batsmanship has become exciting to watch now as batters play aggressive shots more often.

"I actually believe Test batsmanship has become more exciting than before, the aggressive element of Test batsmanship is going forward, players are playing shots and it is good to see, a good thing for India is Virat Kohli really values Test cricket, he understands that the real respect for him as a cricketer will come from his success in Test cricket," Dravid told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

He also said that defensive batting in cricket is not irrelevant, but added that players can have successful careers without having a good defensive technique.

"I don't think it is becoming irrelevant, maybe the value of defensive batting is not the same as it was a generation ago, it can never become irrelevant, I think you still need to defend your wicket if you want to score suns, I feel now you can survive without a good defensive technique in cricket," Dravid said.

"Today, you do not need to have a good Test career to have a successful career, look at the best players in the world today, a lot of them have a good defensive technique and they can play out difficult periods of the game," he added.

The 47-year-old Dravid also said that all young players want to represent their country in all three formats during their initial days, but eventually, they become realistic as time passes by.

"I would say in my interaction with the younger players, everyone's hero is someone who has succeeded in all formats of the game. I think all players start off wanting to play all formats, but then guys get a little realistic about their careers, superstars of the game will still want to play to all formats of the game," Dravid said.

Dravid is the only player in the history of cricket to be involved in two 300-plus ODI partnerships.

He played 164 Tests, 344 ODIs and one T20I for India. Dravid had announced his retirement from international cricket in March 2012.

He finished his career with 48 international centuries.

He has also coached the Indian junior sides (India U-19 and India A) and he is now the head of the National Cricket Academy (NCA).

Dravid has also led the side during his playing days and under his leadership, the side had managed to register their first Test series win in England.

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News Network
March 7,2020

Melbourne, Mar 7: Ahead of the Women's T20 World Cup against Australia, India spinner Poonam Yadav said that skipper Harmanpreet Kaur has given her a lot of support.

"Harmanpreet has been of immense support. When I got hit for a six in the first over, she came to me and said, 'Poonam, you're one of the most experienced players in the team, and we expect better of you'," Poonam said.

The 28-year-old experienced bowler has played 68 shortest format games for India and taken 94 wickets at an average of 22.66.

She has been in devastating form throughout the tournament and has bagged nine wickets so far.

"So, that kind of stirred something within me. I told myself if my captain has that much faith in me, I should be able to make a comeback," she said.

"I took a wicket in the very next ball, and didn't look back since. Now when I look back at that moment, it means so much in the context of my individual performance and run to the final," she added.

In the opening game against Australia at Sydney Showground, Poonam came within a whisker of the third hat-trick in Women's T20 World Cup history, dismissing Rachael Haynes and Ellyse Perry before Jess Jonassen was dropped.

The final of the tournament will be played at Melbourne Cricket Ground (MCG) on March 8 -- International Women's Day.

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