Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

pvsindhul2

The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 26,2020

Mumbai, May 26: Former Pakistan pacer Shoaib Akhtar said that if he was playing currently he and Virat Kohli would have been the best of friends off the field, but real enemies whenever they stepped on the field.

Akhtar also said that he would have liked to challenge Kohli to drive the ball.

"Virat Kohli and I would have been the best of friends as both of us are Punjabi, but on the field, we would have been the best of the enemies. I would have loved to get inside the head of Kohli. I would have told him that you cannot play a cut or pull shot against me," Akhtar told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

"I would have gone wide of the crease and bowled a ball that would go away from him, I would have forced him to drive the ball as it is his favourite shot. So I would keep forcing him to play the drive shot at my pace," he added.

Akhtar also said that he wishes that Kohli could have played against some of the top bowlers in the game.

The Rawalpindi Express said that Kohli would have enjoyed the challenge of facing bowlers like Wasim Akram, Shane Warne, and Waqar Younis.

"I would also keep talking to him, because if I get him to lose his focus then that would have been great. The great thing about Kohli is that he gets more focused when he is challenged. But I believe Virat Kohli would have still scored the same amount of runs if I was playing," Akhtar said.

"I really wish that he had played against Wasim Akram, Waqar Younis, Shane Warne, and then Virat would have also enjoyed the challenge," he added.

Akhtar played 224 matches for Pakistan in international cricket and took 444 wickets across all formats.

Over the years, comparisons between Kohli and Sachin Tendulkar have been growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar called time on his career after registering 100 international centuries, while Kohli has 70 centuries across all formats.

Currently, Kohli is ranked at the top spot in the ICC ODI rankings while he is in second place in the Tests rankings.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 5,2020

Mumbai, Jan 5: All-rounder Irfan Pathan on Saturday announced his retirement from all forms of cricket, ending an injury-ridden career that prevented him from realising his true potential.

The 35-year-old's retirement was on expected lines, considering he last played a competitive game in February 2019 during the Syed Mushtaq Ali trophy for Jammu and Kashmir.

He did not even put himself in the IPL auction pool, last month.

The left-arm seamer's bowling was like a breath of fresh air when he made his India debut against Australia at the Adelaide Oval in 2003.

He never had express pace but his natural ability to swing the ball into the right-handers got him instant success, also drawing comparisons with the great Kapil Dev.

It seemed India had found the all-rounder they were looking for since Kapil left the scene. Pathan, who last played for India in October 2012, featured in 29 Tests (1105 runs and 100 wickets), 120 ODIs (1544 runs and 173 wickets) and 24 T20 Internationals (172 runs and 28 wickets).

He was part of the victorious Indian team at the 2007 World Twenty20 and was the man-of-the-match in the final against Pakistan.

One of his best performances came on the tour of Pakistan in 2006 when he became the second Indian after Harbhajan Singh to take a Test hat-trick, removing Salman Butt, Younis Khan and Mohammad Yusuf during the Karachi game.

He also played a big role in India winning a Test match against Australia on a tough Perth wicket, which offered steep bounce.

Injuries and lack of form troubled him thereafter and his ability to swing the ball deteriorated.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 20,2020

Melbourne, Jun 20: If 15 teams can be allowed to enter Australia for the T20 World Cup then fans will not be stopped from watching live action from the stadiums, Cricket Australia's interim CEO Nick Hockley said on Saturday.

Hockley replaced under-fire Kevin Roberts, who recently got the boot from Cricket Australia, which is grappling with financial woes.

Different possibilities are being worked out for the T20 World to go ahead as scheduled later this year and one of them is to host the tournament before empty stands in the wake of COVID-19 pandemic.

However, Hockley said crowds will be allowed, though, hosting 15 teams with players, officials and support staff is "complex" as of now, hinting that probably the ICC flagship event could be pushed back.

"The reality is, and we've got much more understanding about this in recent weeks, is crowds are most likely to come back before international travel. Our biggest challenge is getting 15 teams into the country," Hockley told cricket.com.au when asked if he would like to see the World Cup proceed without fans.

"If I compare it with the prospect of a bilateral tour, you're talking about bringing one team in and then playing individual matches. But the prospect of bringing 15 teams in and having six or seven teams in one city at the same time, it's a much more complex exercise."

When specifically asked whether crowds would be permitted by the time borders have opened to the point that 15 teams will be allowed to travel to Australia, Hockley replied in an affirmative.

"That's the current thinking, yes."

Hockley said it came as a shock when he was asked by Cricket Australia to replace Roberts.

"I've had very mixed emotions. I was very shocked to be asked. I didn't see it coming at all, so I probably haven't had time yet to process it. I feel very sad for Kev (Roberts). On the other hand, I feel this is a massive privilege to be asked, it's a massive responsibility and a massive opportunity even if it's only for the next few months," he said.

Hockey did not commit when asked if he would like to assume the role full time, but he did say that he would quit as CEO of the T20 World Cup Organising Committee.

"My approach throughout my entire career has been to focus on doing the best job I can with what I've been tasked with, and the future will look after itself. And I'll continue the same approach.

"That's (T20 World Cup) been a real priority over the last 48 hours. We're reasonably well progressed and we will be appointing an interim because you just can't do both," he said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.