Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
March 30,2020

Lausanne, Mar 30: The International Olympic Committee (IOC) on Monday announced that the Tokyo Olympics 2020 will be 'celebrated' from July 23 to August 8 next year while the Paralympics Games will be held from August 24 to September 5, 2021.
"The International Olympic Committee (IOC), the International Paralympics Committee (IPC), the Tokyo 2020 organising Committee, the Tokyo Metropolitan Government and the Government of Japan today agreed on new dates for the games of the XXXII Olympiad, in 2021. The Olympic Games Tokyo 2020 will be celebrated from 23 July to 8 August 2021. They also agreed on new dates for the Paralympic Games, which will be celebrated from 24 August until 5 September 2021," the IOC said in a statement.
Earlier, the Tokyo Olympic Games were slated to be held from July 24 to August 9, while the Paralympic Games were scheduled to be held from August 25 to September 6. However, the coronavirus pandemic forced the postponement of the event.
IOC said the new dates are 'exactly one year' after those originally planned, giving the health authorities and all involved in the organisation of the games maximum time to deal with the constantly changing landscape caused by the coronavirus.
"These new dates give the health authorities and all involved in the organisation of the Games the maximum time to deal with the constantly changing landscape and the disruption caused by the COVID-19 pandemic," the statement read.
"The new dates, exactly one year after those originally planned for 2020 (Olympic Games: 24 July to 9 August 2020 and Paralympic Games: 25 August to 6 September 2020), also have the added benefit that any disruption that the postponement will cause to the international sports calendar can be kept to a minimum, in the interests of the athletes and the IFs. Additionally, they will provide sufficient time to finish the qualification process. The same heat mitigation measures as planned for 2020 will be implemented," it added.
The IOC president Thomas Bach thanked all the International Federations (IF) for their support.
"I want to thank the International Federations for their unanimous support and the Continental Associations of National Olympic Committees for the great partnership and their support in the consultation process over the last few days. I would also like to thank the IOC Athletes' Commission, with whom we have been in constant contact," Bach said in a statement.
"With this announcement, I am confident that, working together with the Tokyo 2020 Organising Committee, the Tokyo Metropolitan Government, the Japanese Government, and all our stakeholders, we can master this unprecedented challenge. Humankind currently finds itself in a dark tunnel. These Olympic Games Tokyo 2020 can be a light at the end of this tunnel," he added.
IPC president Andrew Parsons said the new dates will provide certainty to the athletes.
"It is fantastic news that we could find new dates so quickly for the Tokyo 2020 Games. The new dates provide certainty for the athletes, reassurance for the stakeholders and something to look forward to for the whole world. When the Paralympic Games do take place in Tokyo next year, they will be an extra-special display of humanity uniting as one, a global celebration of human resilience and a sensational showcase of sport," Parsons said.
"With the Tokyo 2020 Paralympic Games 512 days away, the priority for all those involved in the Paralympic Movement must be to focus on staying safe with their friends and family during this unprecedented and difficult time," he added.

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Agencies
June 8,2020

New Delhi, Jun 8: Indian pacer S Sreesanth has slammed England all-rounder Ben Stokes for questioning MS Dhoni's intent during a World Cup match, saying that the former captain will end Stokes' career.

Stokes in his book titled 'On Fire' had questioned Dhoni's intent during India's 31-run defeat at the hands of England in the premier tournament last year.

"For Ben Stokes, I will only say that you should pray that Dhoni does not play against you in the future. Dhoni does not forget things easily," Sreesanth said during a Live session on Helo.

"I wish Stokes all the best for whenever he faces Dhoni again, be it IPL or an England vs India match. You must be earning in millions now, Dhoni Bhai will end your career. Dhoni will strike the ball everywhere and he (Stokes) can never dismiss Dhoni. Before he (Stokes) opens his mouth, he should make sure to wear a helmet," he added.

Former West Indies pacer Michael Holding had also come out in support of Dhoni and said that the wicket-keeper batsman wanted to win the match against England.

"Well, people will write anything in books these days, because people are a lot more free with their opinions and when they are writing books, they need to be making headlines at times," Holding had said on his official YouTube channel.

"...It was not the game that India had to win, but I don't think anyone can say that was a team tactic to lose the game. I watched that game and it appeared to me as if India weren't putting up their 100 percent, but I realised it was not the case when the expression on MS Dhoni's face told me that he desperately wanted to win, so I do not think it was a team decision to not try to win," he had added.

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News Network
May 30,2020

New York, May 30: Cricket superstar Virat Kohli remains the only Indian in the Forbes' list of world's highest-paid athletes with total earnings of USD 26 million, jumping to the 66th spot from 100 in the 2020 standings.

Kohli's earnings from endorsement stand at USD 24 million and USD 2 million from salary/winnings. The 31-year-old is also the only cricketer in the top-100 list.

With earnings of USD 25 million, Kohli was ranked 100th in 2019 and 83rd in 2018 with USD 24 million.

Tennis legend Roger Federer has toped the list for the first time with earnings of USD 106.3 million, rising from fifth place last year.

Football icons Cristiano Ronaldo and Lionel Messi are second and third respectively with earnings of USD 105 and USD 104 million.

The others in the top-10 are Neymar (football), LeBron James (basketball), Stephen Curry (basketball), Kevin Durrant (basketball), Tigers Woods (golf), Kirk Cousins (American football) and Carson Wentz (American football).

The athletes' earnings have been impacted by the COVID-19 pandemic which led to suspension of sporting activities all around the world.

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Sunday, 31 May 2020

Saina Nehwal is the only Indian to feature in the world’s 20 most charitable athletes, as per a list compiled by the US based website in Athletes Gone Good. 

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