Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
January 15,2020

Dubai, Jan 15: India skipper and batting mainstay Virat Kohli was on Wednesday named captain of the International Cricket Council's ODI and Test teams of the year, capping off a memorable season for the world No.1.

Apart from Kohli, there were four other Indians who were picked in the ICC's Test and ODI Teams of the Year.

While the Test team featured double-centurion Mayank Agarwal, opener Rohit Sharma, speedster Mohammed Shami and left-arm spinner Kuldeep Yadav found a place in the ODI side.

Kohli enjoyed a tremendous run in both the formats in 2019. The 31-year-old hit his seventh Test double hundred on the way to a career-best unbeaten 254 against South Africa in October last year.

It was a breakthrough year for opener Agarwal, who smashed two double tons, one century and went beyond the fifty-run mark twice. He hit a career-best score of 243 against Bangladesh in November.

Kuldeep, too, enjoyed a memorable year as he joined the golden list of bowlers with two hat-tricks. The chinaman claimed his second ODI hat-trick of his career against the West Indies last month.

In the absence of Indian pace spearhead Jasprit Bumrah, Shami rose to the occasion making the best in the business hop, skip and jump with his pace, swing and bounce through the season. He scalped 42 wickets in 21 ODIs over the last 12 months.

The ICC's Teams of the Year 2019:

ODI Team of the Year (in batting order): Rohit Sharma, Shai Hope, Virat Kohli (captain), Babar Azam, Kane Williamson, Ben Stokes, Jos Buttler (wicketkeeper), Mitchell Starc, Trent Boult, Mohammed Shami, Kuldeep Yadav

Test Team of the Year (in batting order): Mayank Agarwal, Tom Latham, Marnus Labuschagne, Virat Kohli (captain), Steve Smith, Ben Stokes, BJ Watling (wicketkeeper), Pat Cummins, Mitchell Starc, Neil Wagner, Nathan Lyon.

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News Network
April 2,2020

New Delhi, Apr 2: It was on April 2, 2011, when the Men in Blue went on to win their second 50-over World Cup title.

India won its first World Cup in 1983 and then had to wait for 28 years to again lift the title.
Going into the 2011 tournament, India went in as the clear favourites as the competition was to be played in the sub-continent.

Under MS Dhoni's leadership, India lost just one match in the competition against South Africa.
India had defeated arch-rivals Pakistan in the semi-final to set up a summit clash with Sri Lanka.

In the finals, Sri Lanka won the toss and opted to bat first. Mahela Jayawardene top-scored for Sri Lanka as he struck a century to take the team's score to 274/6.

India in their chase got off to a bad start as the side lost Sachin Tendulkar and Virender Sehwag with just 31 runs on the board.

But Gautam Gambhir and MS Dhoni stepped up and stitched a match-winning 109-run partnership.

Gambhir perished after playing a knock of 97 runs, but in the end, Dhoni and Yuvraj took the team over the line by six wickets.

The winning six struck by Dhoni is still viewed as one of the most exciting moments in India's sporting history. 

As the winning six was hit, Ravi Shastri was doing commentary then, and he famously remarked, "Dhoni, finishes it off in style, India lifts the World Cup after 28 years".
As soon as the match-winning shot was hit, Tendulkar erupted with joy and had tears to see his dream finally being fulfilled.

Earlier this year, former Indian batsman Sachin Tendulkar's famous lap around the Wankhede Stadium after the 2011 World Cup win, titled 'Carried On the Shoulders Of A Nation', was voted the greatest Laureus Sporting Moment of the last twenty years.

The lap after the World Cup is still edged into everyone's hearts.

Playing in his last mega 50-over tournament, it was the last chance for Tendulkar to lift the coveted trophy.

Before the 2011 World Cup, Tendulkar had played five tournaments (1992,1996,1999,2003 and 2007), and he fell short every time.

The closest he came to winning the trophy was in 2003 as India made the finals under the leadership of Sourav Ganguly.

But the Men in Blue fell short in the finals against Australia.

Then in 2007, the biggest setback was in store for the legend has India bowed out of the tournament in the group stages.

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News Network
July 3,2020

Karachi, Jul 3: Pakistan limited overs captain Babar Azam is tired of his constant comparisons with India skipper Virat Kohli and says he would rather be compared to the greats at home.

Babar, six years younger to Kohli, has a long way to go in getting close to Kohli's staggering numbers across formats. The India skipper has 70 hundreds to his name and averages more than 50 in all three formats.

"I would be more happy if you compare to me say a Javed Miandad, Muhammad Yousuf or Younis Khan. Why compare me to Kohli or any Indian player?" asked the 25-year-old, who is in England with the national team, said in an online media interaction on Thursday.

Babar has scored 16 international hundreds and averages more than 50 in ODIs and T20s. In 26 Tests, he has scored 1850 runs at 45.12.

He also said that he is not targeting any English bowler for the series next month.

"I don’t see who the bowler is or his reputation. I just try to play each ball on merit. England no doubt has a top bowling attack and they have advantage of playing at home but this is a challenge I want to score runs in," he said.

Before the squad’s departure for England, Pakistan batting coach Younis Khan said that pacer Joffra Archer will be a handful for the Pakistani batsmen.

Babar said that he would try to play every English bowler on merit but conceded that after getting runs in Australia last year, he was keen to leave his footprint in the coming Test and T20 series in England.

Reminded that some former Test players had already written off Pakistan for the England series, Babar said they were entitled to their opinion.

"But we don’t have a bad team and already we have been enjoying our training. It is good to be back on the field after such a long lay-off. I think we have the bowlers to trouble them like Abbas, Naseem, Shaheen and others while we have some experience in our batting line-up."

Babar said he would love to get a triple century in a Test match.

"When you score a century, you naturally want to go on and convert that into a double or a triple century. This is something I would like to do during the Test series.

"I like to play my natural game but my selection of shots depends on the conditions and bowlers."

Babar also ruled out any problems in the Pakistan dressing room due to the presence of former skipper Sarfaraz Ahmed, who was sacked last year.

But he said that since Muhammad Rizwan had been playing in all formats for Pakistan in recent times, he would be the starting keeper in the Test series ahead of Sarfaraz.

"I think we first have to give Rizwan a proper chance and Sarfaraz is there as back up."

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