Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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Agencies
May 26,2020

Some of the ICC guidelines on resumption of cricket border on the impractical and will need a review when the cricketing world is closer to action, feel former players Aakash Chopra, Irfan Pathan and Monty Panesar.

Last week, the International Cricket Council recommended a host of "back to cricket" guidelines including 14-day pre-match isolation training camps to ensure the teams are free from COVID-19.

The world body issued training as well as playing guidelines which will drastically change the way the game is played.

Among them are regular hand sanitising when in contact with the ball, no loo or shower breaks while training, minimising time spent in the changing room before and after a game, no use of saliva on ball and no handing over of personal items (cap, sunglasses, towels) to fellow teammates or the on-field umpires.

"Social distancing is very doable in individual sport but very tough in a team sport like cricket and football. If you need a slip during the game, would you not employ it?

"If the team is going through a 14-day quarantine and is being tested for COVID-19, I am fine with that process. Now, after that, if we have more guidelines for the players during the game, then you are making things complicated. Then there is no point of a quarantine period," former India pacer Pathan told PTI.

Safety cannot be compromised but regularly sanitising hands during the game will be too much to ask from the players.

"Safety is paramount but we should not make the game complicated. If a bowler or fielder has to sanitise hands every time he touches the ball, then it would be very difficult.

"You can shorten the process of giving the ball to the bowler. Instead of the usual chain (wicket-keeper to cover fielder to bowler), the keeper can straight away give the ball to the bowler but even then the bowler will have to sanitise hands six times in an over," said Pathan seeking more clarity on the guidelines.

Former India opener Chopra said it is still pre-mature to prepare a fixed set of guidelines for resumption of cricket as the situation is evolving "every day".

"That (regular hand sanitisation after contact with ball) is obviously impractical but my big question is when the game happens in a bio secure environment and everyone is quarantined and tested, do these additional measures make a difference?

"On the field, I can still understand but what happens when you go back into the dressing room? How do you practice social distancing there? So it becomes quite complicated.

"To be honest it is all very premature. Once they get closer to resumption, which will take some time, there will be more clarity," said Chopra.

International cricket is likely to resume in July with England hosting West Indies and then Pakistan.

Bundesliga football league has already begun in Germany behind closed doors and by the time cricket resumes, more sporting competitions would have restarted and Chopra feels that will help cricket decide the way forward in post COVID-19 times.

"By the time cricket resumes, more football would have started after Bundesliga. Cricket can take lessons from there, collect data and ideas and see what is practical and what is not."

Former England spinner Panesar foresees the start of the England-West Indies series making things a lot clearer for the entire fraternity than they are at the moment.

"The 14 day quarantine is very much needed and well done to the ICC for including that. I think we will see resumption of international cricket with England hosting West Indies in July. We might have some practical ideas then, the other countries would also be watching keenly and will learn how to go about it.

"But measures like regular hand sanitising is not going to be practical. May be you could sanitise every one hour but it can't be regular during the game," said Panesar.

While Pathan feels the on-field safety measures will make managing over-rate a bigger challenge for teams, Chopra said no loo or shower breaks during training won't be that much of an issue.

"Training is still controllable. You don't have to be there for a long time but you would still have to use the restroom at some stage. You may avoid taking a shower but you will have to use the restroom.

"I think the idea of these guidelines is to make cricketers more aware that you have to take care of yourself and inculcate habits which are in everyone's interest in the current scenario," added Chopra.

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News Network
April 7,2020

Bengaluru, April 7: India batsman Robin Uthappa has said that he reckons he still has a World Cup left in him, despite being out of the team for than four years.

Uthappa had last played a match for the Men in Blue in 2015 on the tour of Zimbabwe.

"Right now I want to be competitive. I still have that fire burning in me, I really want to compete and do well. I honestly believe I have a World Cup left in me, so I'm pursuing that, especially the shortest format. 

The blessings of lady luck or god or whatever you call it, plays a massive factor," ESPN Cricinfo quoted Uthappa as saying.

"Especially in India, it becomes so much more evident. I don't think it is as evident when you're playing cricket outside of India. But in the subcontinent and India especially, with the amount of talent that we do have in our country, all of those aspects become evident," he added.

The 34-year-old Uthappa has played 46 ODIs and 13 T20Is for India and he was also a part of the T20 World Cup-winning squad in 2007.

Uthappa has scored 934 runs in ODIs at an average of 25.94, while in T20Is his numbers are 249 runs at an average of 24.90.

"You can never write yourself off. You would be unfair to yourself if you write yourself off.

Especially if you believe you have the ability and you know that there is an outside chance. So I still believe in that outside chance," Uthappa said.

"I still believe that things can go my way and I probably can be a part of a World Cup-winning team and play an integral role in that as well.

Those dreams are still alive and I think I'll keep playing cricket till that is alive," he added.

Uthappa had enjoyed great success with IPL franchise Kolkata Knight Riders. He went on to become their leading run-scorer in the 2014 edition.

However, he was released by the side after a below-par 2019 season, and last November he was picked up by the Rajasthan Royals for the 2020 edition.

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News Network
February 10,2020

Potchefstroom, Feb 9: Bangladesh clinched their maiden ICC U-19 World Cup title after beating favourites India by three wickets in the summit clash here on Sunday.

Set a revised target of 170 after a brief rain interruption, Bangladesh won the match with 23 balls to spare.

Sent in to bat, India's batting wilted under pressure as a superb Bangladesh bowling attack shot the defending champions out for a paltry 177 in 47.2 overs.

Yasashvi Jaiswal (88 off 121 balls) was once again a standout performer but not for once did he look like dominating the Bangladesh bowling unit whose new ball bowlers Shoriful Islam (2/31 in 10 overs) and Tanzim Hasan Shakib (2/28 in 8.2 overs) literally stifled the Indians for runs.

The third seamer Avishek Das (3/40 in 9 overs) was the most successful bowler in terms of figures but it was Shoriful's first spell with channelised aggression that put the Indians on the back-foot from the onset.

After a short rain break towards the end, the target was revised to 170 from 46 runs but Bangladesh reached 170 for 7 in 42.1 overs to win the match.

Opener Parvez Hossain Emon top-scored for Bangladesh with a 79-ball 47 while captain and wicketkeeper Akbar Ali was not out on 43 from 77 deliveries.

For the India U-19 side, Ravi Bishnoi was the most successful bowler with figures of 4/30 while Sushant Mishra had 2/25.

India thus missed out on a record fifth title in their seventh final appearance.

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