Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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July 2,2020

Jul 2: Cricket Australia has decided to not use the Dukes ball from this summer's Sheffield Shield, having used it alongside Kookaburra for four seasons.

CA has confirmed that the Kookaburra ball will be used for the entire 2020-21 first-class season.

Australia has been using Dukes ball since the 2016-17 season in Shield matches with an aim to help its cricketers prepare for the hostile English conditions.

CA's Head of Cricket Operations, Peter Roach, said the decision to axe the Dukes was the right call. "The introduction of the Dukes ball has been a worthwhile exercise, particularly in the lead up to overseas Ashes series where the Dukes is used so well by our English opponents," Roach said.

"We have been happy with how the ball has performed when used in Australian conditions over the past four seasons. We do, however, feel that reverting to one ball for 2020-21 will provide the consistent examination of our players over a full season that CA and the states are presently seeking. The Kookaburra is the ball used for international cricket in Australia and many parts of the world and we see benefits this season of maximising our use of it," he added.

Roach said the ineffectiveness of spinners in first-class cricket in recent times played a role in CA's decision to do away with the Dukes. "We have noted that spin bowlers in the Sheffield Shield have been playing less of a role in recent seasons, most notably in games when the Dukes ball is in use. We need spinners bowling in first-class cricket and we need our batters facing spin. We hope that the change to one ball will have a positive benefit here," he said.

The CA official, however, didn't rule out the possibility of re-introducing it later.

"We see a definite opportunity to reintroduce the Dukes ball at some stage in the future."

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News Network
May 26,2020

Mumbai, May 26: Former Pakistan pacer Shoaib Akhtar said that if he was playing currently he and Virat Kohli would have been the best of friends off the field, but real enemies whenever they stepped on the field.

Akhtar also said that he would have liked to challenge Kohli to drive the ball.

"Virat Kohli and I would have been the best of friends as both of us are Punjabi, but on the field, we would have been the best of the enemies. I would have loved to get inside the head of Kohli. I would have told him that you cannot play a cut or pull shot against me," Akhtar told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

"I would have gone wide of the crease and bowled a ball that would go away from him, I would have forced him to drive the ball as it is his favourite shot. So I would keep forcing him to play the drive shot at my pace," he added.

Akhtar also said that he wishes that Kohli could have played against some of the top bowlers in the game.

The Rawalpindi Express said that Kohli would have enjoyed the challenge of facing bowlers like Wasim Akram, Shane Warne, and Waqar Younis.

"I would also keep talking to him, because if I get him to lose his focus then that would have been great. The great thing about Kohli is that he gets more focused when he is challenged. But I believe Virat Kohli would have still scored the same amount of runs if I was playing," Akhtar said.

"I really wish that he had played against Wasim Akram, Waqar Younis, Shane Warne, and then Virat would have also enjoyed the challenge," he added.

Akhtar played 224 matches for Pakistan in international cricket and took 444 wickets across all formats.

Over the years, comparisons between Kohli and Sachin Tendulkar have been growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar called time on his career after registering 100 international centuries, while Kohli has 70 centuries across all formats.

Currently, Kohli is ranked at the top spot in the ICC ODI rankings while he is in second place in the Tests rankings.

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News Network
March 29,2020

Sydney, Mar 29: Steve Smith's two-year leadership ban ended quietly Sunday, leaving him eligible again to captain Australia at a time of uncertainty over when international cricket will resume.

Smith was stripped of the captaincy and banned from leading Australia for two years over his involvement in the 2018 ball tampering scandal in South Africa. His sentence ended Sunday and he can again captain Australia if called upon.

Australian players were due this week to conclude a series of matches in New Zealand and, for some, to join the Indian Premier League. But it wasn't clear Sunday if the IPL will take place this year and when international matches will resume. Australia's scheduled mid-year tours to England and Bangladesh are in doubt.

Smith told Channel Nine television's Sports Sunday he is doing his best to stay mentally and physically fit, training in his home gym, going on 10 kilometer (6 mile) runs and practising the guitar.

"It's obviously not looking likely (the IPL will go ahead) at the moment," Smith said. "I think there might be some meetings over the next few days to discuss what the go is with it all.

"I'm just trying to stay physically and mentally fit and fresh and, if it goes ahead at some point, then great. And if not, there's plenty going on in the world at the moment. So just play it day by day."

It seems unlikely Smith will return to the captaincy when cricket resumes. Tim Paine is firmly established as Australia's test captain and at 35 is not immediately considering retirement. Aaron Finch has captained Australia successfully in white ball cricket.

The conclusion of Smith's ban ends the period of upheaval in Australian cricket that followed the ball tampering incident in the second test at Cape Town in 2018 when Cameron Bancroft, with the knowledge of Smith and his vice-captain David Warner, used sandpaper to change the condition of the ball.

Smith and Warner received one-year bans from international and most domestic cricket and Bancroft was banned for nine months. The scandal also resulted in the resignation of coach Darren Lehmann and the departure of Cricket Australia's chief executive, James Sutherland.

Warner remains under a career-long leadership ban.

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