Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
June 10,2020

New Delhi, Jun 10: Former India skipper Rahul Dravid has praised the batting of MS Dhoni during the backend of a match, saying that the wicket-keeper often played during the period as if the result did not really matter to him.

Dravid also said that in pressure-cooker situations, not worrying about consequences can help players bring out the best in themselves.

"You watch MS Dhoni play during the backend of a match when he was at his best, you always felt like that he is doing something really important to him but he is playing it like the result does not really matter to him," Dravid told Sanjay Manjrekar during a videocast hosted by ESPNCricinfo.

"I think you need to have that or you need to train for it. It is a skill that I never had. The consequences of any decision mattered to me. It would be interesting to ask MS Dhoni that is this something that has come naturally to him or did he work on this during his career," he added.

Dhoni made his ODI debut against Bangladesh in 2004, but he truly arrived in the series against Pakistan in 2005 when he scored 148 runs in the second ODI of the six-match series at Vishakapatnam.

He is the only captain to win all major ICC trophies (50-over World Cup, T20 World Cup, and Champions Trophy). Under his leadership, India also managed to attain the number one ranking in Test cricket.

He first led an inexperienced Indian side to the T20 World Cup triumph in 2007. He then took over ODI captaincy, but he had to wait for leading the Test side as Anil Kumble was doing the duties in the longest format.

Over his career, Dhoni has been reowned for his finishing skills and he is often viewed as the best finisher that the game has ever seen.

In December 2014, Dhoni announced his retirement from the longest format of the game.

Then in 2017, Dhoni handed over the captaincy reins to Virat Kohli in the 50-over format.

Dhoni was slated to return to the cricket field on March 29 in the IPL's opening match between CSK and Mumbai Indians. However, the tournament has been suspended indefinitely as a precautionary measure against coronavirus.

Thirty-eight-year-old Dhoni has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup.

Dhoni recently had to face criticism for his slow batting approach during India's matches.

Earlier this year, Dhoni did not find a place in the list of BCCI's centrally contracted players from October 2019 to September 2020.

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Agencies
August 5,2020

New Delhi, Aug 5: "Want to know what makes him tick," said Australian pacer Kane Richardson will talking about playing alongside Royal Challengers Bangalore (RCB) skipper Virat Kohli in the Indian Premier League (IPL) 2020.

The IPL 2020 will be played in the UAE from September 19-November 10 and the tournament will run for 53 days.

In the players' auction which was conducted in December 2019, RCB managed to bag key players like Richardson, Chris Morris, Aaron Finch, Dale Steyn, Joshua Philippe, and Isuru Udana.

In an interaction with news agency, Richardson talked about playing alongside Kohli and the learning curve which is in store for him by being in the same squad as Proteas great Dale Steyn.
"Huge. These guys (Virat, AB de Villiers) are the absolute legends of the game. Anything I can learn from them will be a bonus, that's for sure.

I am really looking forward to playing with Virat, there are few more competitive players in the world. I am really looking forward to seeing what makes him tick," Richardson said.

The 29-year-old pacer also said that he would want to learn from Steyn as to how to be consistent in all formats of the game over a long period of time.

"There are loads I can learn from Dale. He has been amongst the best at the highest level for so long. His control and ability to swing the ball without losing his pace is really impressive. 

I look forward to getting in his ear about how he performs so consistently over a long period, in all forms," said Richardson who has 39 ODI wickets to his credit.

Richardson has so far played 14 games in his IPL career so far and has picked up 18 wickets. The bowler played for Pune Warriors India in 2013, Rajasthan Royals in 2014, and RCB in 2016.

For this year's IPL, RCB has also bagged Australia's limited-overs skipper Aaron Finch, and Richardson thinks having a familiar face in the camp would help him to settle better in the franchise.

"Finchey is an awesome player and a fantastic leader. I am sure it will help to have two Aussies in the side along with Josh who is playing his first tournament after a massive summer in the BBL. We are all professionals, I'm sure it won't take long for us to gel as a side," Richardson said.

However, before the IPL starts, Australia is expected to tour England for a limited-overs series, comprising of three ODIs and as many T20Is.

The side was last seen in action in March this year as they played one ODI against New Zealand in Sydney. After the first match, the remaining two ODIs were postponed due to the coronavirus pandemic.

Talking about the series against England, Kane replied: "We will be fresh, that's one thing, while the England players have been in a bubble for some time now. As long as we get enough practice in before and possibly some centre wicket it should not be an issue."

"They are World Cup holders and the number one ranked side for a very good reason. It will be a tough series also given they will have played a fair bit of cricket together by then. We know we need to work hard on our one-day game which will be a priority over the next period," he added.

The pacer also talked about how the lockdown was like for him, and Richardson feels that everyone would come back strong as a result of this break.

"The break from playing has been refreshing, to be honest. We have come back strong and are well into pre-season training with our states. As a bowler, our loads are not at their peak but we are working towards getting ready for a tour of the UK in a few weeks," Richardson said.

The Australian quick has so far played 25 ODIs and 18 T20Is, managing to take 39 and 19 wickets respectively.

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Agencies
July 30,2020

New Delhi Jul 30: After Pakistan cricketer Umar Akmal's ban was reduced to 18 months, Danish Kaneria criticised Pakistan Cricket Board's (PCB) policies and said that the 'zero tolerance policy' applies only to him.

"Zero Tolerance policy only apply on Danish Kaneria not on others, can anybody answer the reason why I get life ban not others, Are policy applies only on cast, colour, and powerful background. I am Hindu and proud of it that's my background and my dharma," Kaneria tweeted.

Earlier on Wednesday, Akmal's three-year suspension was reduced to 18 months by an independent adjudicator, former Pakistan Supreme Court judge, Faqir Mohammad Khokhar.

On April 27, the Chairman of the Disciplinary Panel, Justice (retd) Fazal-e-Miran Chauhan, had banned the wicketkeeper-batsman for three years after finding him guilty of breaching the PCB's Anti-Corruption Code in two separate incidents.

Akmal, on May 19, filed an appeal against the three-year ban imposed on him, seeking a reduction in the duration of the sanction. He will remain suspended effectively from February 2020 till August 2021.

The batsman said he might appeal again to get the ban "reduced further".

"I am thankful to the judge for listening to my lawyers properly. I will decide about the remaining sentence and try to get it reduced further. For now I am not satisfied and will consult my lawyers and family how to take this ahead," ESPNcricinfo had quoted Akmal as saying.

"There are many players before me who made mistakes and just look at what they got and what I got. So all I say right now is thank you very much," he had added.

On the other hand, Kaneria was found guilty of spot-fixing while playing for English club Essex and was banned from the sport.

Earlier this month, Pakistan's cricket governing body 'advised' Kaneria to approach England and Wales Cricket Board (ECB) if he wants to play domestic cricket after the cricketer had appealed to the PCB, seeking permission to play domestic cricket. 

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