Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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May 8,2020

New Delhi, May 8: India skipper Virat Kohli believes cricket in empty stadiums is a real possibility in post COVID-19 world and though it is unlikely to have a bearing on the intensity of players, he feels the magic would certainly go missing.

Cricket Boards across the globe are exploring the option of resuming the sport in empty stadiums. There is speculation that fans could be kept away from stadiums in a bid to salvage the T20 World Cup in Australia, which is currently under threat due to the global health crisis.

"It's quite a possible situation, it might happen, I honestly don't know how everyone is going to take that because we all are used to playing in front of so many passionate fans," Kohli said in Star Sports' show 'Cricket Connected'.

"I know it will be played at a very good intensity but that feeling of the crowd connecting with the players and the tension of the game where everyone goes through it in the stadium, those emotions are very difficult to recreate," he added.

Kohli said the many moments which are created because of the passion brought in by fans, would be missing.

"Things will still go on, but I doubt that one will feel that magic happening inside because of the atmosphere that was created.

"We will play sports how it is supposed to be played, but those magical moments will be difficult to come by," he said.

Cricketers such as Ben Stokes, Jason Roy, Jos Buttler and Pat Cummins have backed the idea of playing behind closed doors.

However, legendary Australian Allan Border has said it would defy belief to host a World Cup without spectators.

Another Australian all-rounder Glenn Maxwell and some other cricketers have also expressed similar sentiments.

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News Network
January 31,2020

Wellington, Jan 31: A nervous New Zealand threw it away yet again as a perseverant India prevailed in the Super Over for the second successive time to take a 4-0 lead in the T20 International series on Friday.

Needing just 11 runs off the last two overs with seven wickets in hand, New Zealand dug a hole for themselves yet again, taking the game to a Super Over two nights after doing the same in Hamilton.

New Zealand managed 13 runs in six balls and India got there effortlessly.

KL Rahul smashed 10 runs off the first two balls before he was caught. Then, a fired-up Virat Kohli and Sanju Samson finished the game in style.

Earlier, Manish Pandey proved his value to the team with an unbeaten 50 off 35 balls, taking India to 165 for eight from 88 for six in the 12th over.

India's total wasn't enough considering the batting-friendly conditions but the hosts made life a lot tougher for themselves from a commanding position before succumbing to pressure.

The entertaining knocks from Colin Munro (64 off 47) and Time Seifert went in vain (57 off 39).

Mohammed Shami, who was rested on Friday, had bowled a brilliant 20th over on Wednesday and man of the match Shardul Thakur was up to the task this time, conceding just six runs when the opposition needed seven for victory.

With the series already in the bag, India gave opportunity to Sanju Samson, Washington Sundar and Navdeep Saini for the first time in the five-match series, resting Rohit Sharma, Ravindra Jadeja and Shami. However, none of them was able to make an impact in the game.

Chasing 165, New Zealand lost Martin Guptill early. But Munro and Seifert put on 74 runs for the second wicket to put themselves on track.

Munro scored a half-century of 38 deliveries, inclusive of six fours and three sixes. He was out against the run of play as Kohli's direct hit surprisingly found the target after a relay throw from the deep.

It was the turning point as New Zealand lost regular wickets. Yuzvendra Chahal bowled Tom Bruce (0), but Seifert found a partner in Ross Taylor as they pushed the score past 150 in the 18th over.

Seifert scored a half-century off 32 balls, including four fours and three sixes. But the great choke was yet to come again. Needing 18 off 18, the Black Caps lost four wickets in the last over bowled by Thakur.

Taylor holed out of the first ball, while Seifert was run out two balls later. Daryl Mitchell (4) was caught next and Mitchell Santner (2) couldn't steal two runs off the last ball as the sides engaged in a tie-breaker for the second game running.

This was after New Zealand won a fourth consecutive toss and opted to field. Kane Williamson didn't take part in the match owing to a shoulder niggle.

Tim Southee was the stand-in skipper, with the Black Caps making two changes.

Put in to bat, the visitors were struggling at 88-6 at one stage before Pandey's lonesome rescue act took them to a respectable total. KL Rahul contributed 39 runs off 26 balls, inclusive of three sixes and two fours.

Leg spinner Ish Sodhi got into the act and ran through India's batting order. First to go was Shreyas Iyer (1) and then Shivam Dube (12) was caught at mid-wicket.

Sodhi finished with 3-26 while Santner dismissed Sundar for nought as the New Zealand spinners rounded up a good outing with 4-54 in eight overs.

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News Network
February 29,2020

Feb 29: India were all out for 242 in their first innings following a stunning battling collapse, triggered by paceman Kyle Jamieson on the opening day of the second cricket Test against New Zealand at the Hagley Oval, here on Saturday.

India were steady at 194 for five at tea but lost wickets in quick succession after the play resumed. Jamieson returned figures of 14-3-45-5.

Hanuma Vihari top-scored for India with his combative 55 while Prithvi Shaw (54) and Cheteshwar Pujara (54) hit contrasting half-centuries.

Virat Kohli's (3) poor run continued while his deputy Ajikya Rahane (7) also fell cheaply.

India lost last five wickets for 48 runs, of which 26 were contributed by last-wicket pair of Mohammed Shami (16) and Jasprit Bumrah (10).

Brief Scores:

India 1st innings: 242 all out in 63 overs. (H Vihari 55, P Shaw 54, C Pujara 54 batting; Kyle Jamieson 5/45, Tim Southee 2/38, ).

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