Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
February 26,2020

Melbourne, Feb 26: On a high after two easy victories on the trot, including one against defending champion Australia, the Indian women's cricket team will aim to inch closer to a semifinal berth when it takes on New Zealand in the ICC Women's T20 World Cup here on Thursday.

The Indians have hardly broke a sweat in their 17-run and 18-run wins over hosts Australia and Bangladesh in their previous two matches, and they are perched at the top of five-team Group A standings with four points from two matches.

A win against New Zealand on Thursday will take the Harmanpreet Kaur-led side on the threshold of a knock-out stage spot, to be competed among top two teams from Group A and B.

In the two matches so far, the Indian team has been impressive both in batting and bowling.

The 16-year-old sensation Shafali Verma has been the standout batter with a whirlwind 17-ball 39 against Bangladesh, following her 29 against Australia.

One-down Jemimah Rodrigues has also been among the runs with 26 and 34 in the two matches so far.

Only captain Harmanpreet, among the top order batters, has not scored big and she is due big innings.

India is also likely to be bolstered by the return of star opener Smriti Mandhana who missed the match against Bangladesh due to fever.

The middle-order has also done its bit with Deepti Sharma playing a major role against Australia with an unbeaten 49 while Veda Krishnamurthy hit a match-defining 11-ball 20 not out for a late flourish against Bangladesh.

The bowling department has been led admirably by seasoned leg-spinner Poonam Yadav -- seven wickets in the first two matches -- with pacer Shikha Pandey ably supporting her with five scalps so far.

New Zealand, though, have a better head-to-head record against India in recent years, having won the last three matches between the two sides.

Exactly a year back, they had beaten the Indian team 3-0 in a three-match T20 International home series.

India will, however, remember their massive 34-run win against New Zealand in the previous edition of the T20 World Cup in 2018 in the West Indies. Harmanpreet had struck a memorable 103 to lead her side to victory.

New Zealand have some top-class players in their ranks in the form of captain and all-rounder Sophie Devine and top-order batswoman Suzie Bates while pacer Lea Tahuhu and leg-spinner Amelia Kerr will lead the bowling department.

They will go into this match on a high after an easy seven-wicket win over Sri Lanka on Saturday.

Devine had led her side from the front with an unbeaten 75 off 55 balls at the top of the order in that win.

The Teams:

India: Harmanpreet Kaur (capt), Smriti Mandhana, Jemimah Rodrigues, Deepti Sharma, Shafali Verma, Poonam Yadav, Radha Yadav, Taniya Bhatia (wk), Harleen Deol, Rajeshwari Gayakwad, Richa Ghosh, Veda Krishnamurthy, Shikha Pandey, Arundhati Reddy, Pooja Vastrakar.

New Zealand: Sophie Devine (capt), Rosemary Mair, Amelia Kerr, Suzie Bates, Lauren Down, Maddy Green, Holly Huddleston, Hayley Jensen, Leigh Kasperek, Jess Kerr, Katey Martin (wk), Katie Perkins, Anna Peterson, Rachel Priest, Lea Tahuhu.

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News Network
July 21,2020

Melbourne, Jul 21: Cricket Australia's chief executive Nick Hockley has said that the Indian players and staff will most likely be asked to face two weeks of quarantine before the four-match Test series.

This scenario will bring the Adelaide Oval and its newly constructed hotel firmly into view as the sort of biosecure bubble, ESPNCricinfo reported.

India and Australia are slated to face each other in a four-match Test series, which is to begin from December 4 at Brisbane.

"The two-week quarantine is pretty well-defined. What we are working on is making sure that even within that quarantine environment, the players have got the absolute best training facilities, so that their preparation for the matches is as optimal as it can possibly be," ESPNCricinfo quoted Hockey as saying.

"Certainly the fact that the Adelaide Oval has a hotel. It does provide a facility not dissimilar to Old Trafford or Ageas Bowl where the hotels are integrated into the venue," he added.

Hockley also said that an exacting standard of biosecurity and testing would be applied before the series against India as the coronavirus cases are spiking in the subcontinent.

"It's widely known and it's unlikely that international travel restrictions would have lifted by the time that India will be due to come into the country. Clearly there will be testing regimes. We will be able to test people before that they get on to the plane and it is the nature of the situation of making sure we have the quarantine arrangements in line with government and health authority protocols," Hockley said.

"The key thing for the players is that there's regular testing and that we appropriately quarantine them when they come in and all of those plans are currently in development," he added.

The International Cricket Council (ICC) on Monday announced the postponement of the T20 World Cup 2020 slated to be held in Australia from October 18-November 15 due to the coronavirus pandemic.

Following the announcement, the BCCI is likely to go ahead with the Indian Premier League (IPL) in the October-November window. However, it is known where the T20 tournament will be played as cases continue to rise in India.
"I think the BCCI has made no secrets that they are considering what that means for the IPL. For us, it's about getting a bit of an understanding and certainty around what that means. Clearly, in a normal course, some of our best players are obviously top picks for those IPL teams," Hockley said.

"It's a bit premature to speculate on that. We need to understand what the plans are if any and once we understand that we will make decisions accordingly," he added.

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News Network
April 24,2020

New Delhi, Apr 24: The International Cricket Council (ICC) on Friday extended wishes to the "most prolific batsman of all time" Sachin Tendulkar on his 47th birthday.

ICC took to Twitter and wrote: "Happy birthday to Sachin Tendulkar, the most prolific batsman of all time! To celebrate, we will give you the opportunity to vote for his top ODI innings in a bracket challenge! Stay tuned to join the celebrations."

The Maharashtra-born player had an illustrious career in the game, creating several records.
Tendulkar made his debut in Test cricket on November 15, 1989. In the same year on December 18, he played his first ODI match.

The legendary cricketer has the most number of runs in the longest format of the game, amassing 15,921 runs. Along the way, Tendulkar scored 51 Test centuries, most by any player.

Things are no different in ODI cricket as Tendulkar atop the list of most runs in this format as well. He has accumulated 18,426 runs in ODI which includes 49 tons.

Tendulkar represented the country in six World Cups during his career that lasted for 24 years. He was the part of the 2011 World Cup-winning squad.

This year, Master Blaster decided not to celebrate his birthday due to the ongoing coronavirus crisis in the country.

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