Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

pvsindhul2

The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 14,2020

New Delhi, Jul 14: Indian bowler Bhuvneshwar Kumar, who features in the list of A category players released by BCCI, has revealed his first-ever paycheck.

Bhuvneshwar was participating in a question and answer session on Twitter where he gave his take on fans' queries.

The 30-year-old bowler was asked about his first paycheck by a fan and Bhuvneshwar responded by saying, "It was for Rs 3000. I shopped and still managed to saved some."

During the question and answer session Bhuvneshwar picked Barcelona striker Lionel Messi over Juventus star Cristiano Ronaldo.

The right-arm bowler also revealed that football and badminton are his favourite sports other than cricket.

Earlier this year, Bhuvneshwar was named in the list A category of players. BCCI had released the list of centrally contracted players for the period from October 2019 to September 2020. Annually, A category players get Rs 5 crore.

The right-arm bowler would have been in action for Sunrisers Hyderabad if the Indian Premier League (IPL) had commenced from March 29. However, the tournament was postponed indefinitely due to the coronavirus pandemic.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 9,2020

May 9: Filipina weightlifting star Hidilyn Diaz noticed live-streamed concerts were collecting money for coronavirus relief and was struck by inspiration: why not raise funds with an online workout?

Since then the Olympic silver-medallist -- and strong contender for her country's first Games gold -- has made enough money to buy food packs for hundreds of hard-hit families in the Philippines.

Diaz has done it all from Malaysia, where she was training to qualify for the now-postponed Tokyo Olympics when much of the world locked down against the virus in March.

"I thought (distribution) would be impossible because I'm not physically present," Diaz, 29, told news agency.

"It's a good thing that I have trusted friends and trusted family members who understand why we need to do a fundraising."

That circle of supporters has handed out the packages, which include vegetables, eggs and rice, to more than 400 families.

The food was bought with donations from about 50 people who joined sessions that lasted up to three hours, and gave them a rare chance to train with an elite athlete.

Diaz rose to fame in 2016 after snagging a surprise silver in the 53 kilogramme category in Rio, becoming the Philippines' first female Olympic medallist and ending the nation's 20-year medal drought at the Games.

Two years later, she won gold at the Asian Games in Indonesia.

However, her quest to qualify for Tokyo is on hold ahead of the Games' rescheduled opening in July 2021.

"I thought all the hard work would soon be over... then it was extended," she said. "But I'm still thankful I can still continue with (the training) I need to do."

Still, the lockdown broke her daily training regimen, keeping her away from weights for 14 days for the first time in her career.

"I felt like I was losing my mind already. I've been carrying the barbell for 18 years and all of a sudden it's gone. Those were the kinds of anxiety that I felt," she said.

But she got access to some equipment, and with her coach's urging, got back to work. She was relieved to find her strength was still there.

Instead of a Tokyo berth, the past months have been about a different kind of accomplishment for Diaz: helping her countrymen get through the coronavirus crisis.

Rosemelyn Francisco's family in Zamboanga City, Diaz's home town, is one of the first to get help from the athlete's initiative, and is deeply grateful.

Her family was not wealthy to begin with, and the pandemic has cost her husband his construction job.

"The food she donated has all everything we need, including eggs," said Francisco, 27.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 22,2020

Dhaka, Apr 22: Star Bangladesh all-rounder Shakib Al Hasan has decided to auction the bat he used during the 2019 ODI World Cup to help raise money for the fight against deadly coronavirus pandemic.

Shakib, who is currently serving a two-year ban from all forms of cricket -- one of which is suspended -- for not reporting corrupt approaches, is the second Bangladeshi cricketer after wicket-keeper batsman Mushfiqur Rahim to auction a personal cricketing gear to raise money for the cause.

"I had said before that I want to put up a bat for auction. I have decided to auction the bat I used in the 2019 World Cup. It's a favourite bat of mine," Shakib said during a Facebook live session.

The 33-year-old all-rounder had a hugely successful World Cup in England last year, scoring 606 runs in eight matches at an average of 86.57, which included two centuries and five fifties.

Besides, he also picked up 11 wickets in the tournament and became the only cricketer to score 600 plus runs and scalp 10 wickets in a single edition of the World Cup.

"I had a good World cup with the bat and ball. There were some good performances especially with the bat. I had used a single bat throughout the World Cup and even used tapes on it to get through games," Shakib said.

"It's not that this bat has only been used at the World Cup. I have scored over 1500 runs with this bat and had used it prior to the tournament and after it as well.

"Although I like the bat a lot but I have decided to put it up for auction with the thought that maybe it can leave some contribution to forming a fund during the ongoing coronavirus crisis."

The money raised from the auction will go to the Shakib Al Hasan foundation.

"This is a very special bat to me, but my people are even more special to me," Shakib said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.