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Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
July 16,2020

Bhubaneswar: Jul 16: The Department of Sports and Youth Services, Government of Odisha on Thursday revealed that ace sprinter Dutee Chand has been given Rs 4.09 crore since 2015 and also appointed as Group-A officer in the Odisha Mining Corporation (OMC) currently drawing a gross salary of Rs 84,604 per month.

On Wednesday, Dutee clarified that she wants to sell her luxury car because she is unable to bear its maintenance cost and it will also aid her training for Tokyo Olympics.

The 24-year-old believes after selling her car she can use that money for training amid the shortage of money due to the ongoing coronavirus pandemic.

"Rs 3 crore as financial incentive for medals won at Asian Games 2018. Rs 30 Lakhs for training and financial support during 2015-19. Rs 50 Lakhs for training support for Tokyo Olympics (Released In two instalments on 02/08/2019 and 27/12/2019," the statement read.

"The State government appointed Dutee Chand as Group-A level officer in Odisha Mining Corporation (A Gold Category PSU). She is currently drawing Gross salary of Rs 84,604 (June 2020 Salary) per month. She is not required to come to office so that she is able to concentrate full-time on training. Accordingly, since her appointment in OMC, no official work has been allotted to Chand," it added.

The state government further provided details of the financial support provided by the OMC for her training.

"OMC provided Rs 29 Lakhs to Dutee Chand for Training and financial incentives. The total financial support provided to Dutee Chand from State government/OMC is 4.09 crores(after 2015)," the statement read.

"The Athletics Federation of India (AFI) and Ministry of Youth Affairs and Sports (MYAS), Government of India may also be providing adequate support for the athlete based on performance," it added.

Earlier, Dutee said she is facing a shortage of funds due to the postponement of the Tokyo Olympics to the next year and is planning to sell her car to meet the expense of her training.

"Training is going quite good so far, I have been training here in Bhuvneshwar. Earlier, there was no problem related to funds for training as Tokyo Olympics were coming up and our state government conferred me, but because of coronavirus the Olympics were postponed and I had spent the money which was given to me by the sponsors. Now, I need money for training, I need new sponsors but because of coronavirus I am finding it difficult to find them. Now I have decided to sell my car to arrange funds," Dutee had said.

Dutee, who has been recently nominated for the Arjuna Award 2020, said COVID-19 had impacted heavily on sports and sponsors are not willing to support her at this time.

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Agencies
April 12,2020

London, Apr 12: Former Formula 1 legendary driver Stirling Moss died at the age of 90 on Sunday.

"All at F1 send our heartfelt condolences to Lady Susie and Sir Stirling's family and friends," Formula 1 said in a statement.

Often referred to as the greatest driver never to win the world championship, Moss contested 66 Grands Prix from 1951 to 1961, driving for the likes of Vanwall, Maserati and Mercedes, where he famously formed a contented and ruthlessly effective partnership with lead driver Juan Manuel Fangio.

In his 10-year-long stint at the tracks, Moss took 16 wins, some of which rank among the truly iconic drives in the sport's history - his 1961 victories in Monaco and Germany in particular often held up as all-time classics.

Moss won the 1955 Mille Miglia on public roads for Mercedes at an average speed of close to 100mph, while he also competed in rallies and land-speed attempts.

Following an enforced retirement from racing (barring a brief comeback in saloon cars in the 1980s) after a major crash at Goodwood in 1962, Moss maintained a presence in Formula 1 as both a sports correspondent and an interested observer, before retiring from public life in January of 2018.

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Agencies
August 2,2020

New Delhi, Aug 2: Batting great Rahul Dravid has attributed Chennai Super Kings' consistent run in the IPL to skipper Mahendra Singh Dhoni's instincts, game-smarts and the incredible amount of work that goes behind the scenes.

N Srinivasan, the former BCCI president and head of India Cements, which owns the CSK franchise, agreed that Dhoni is a man of instinct who doesn't believe in attending team meetings and going over data.

Both were speaking at a webinar organised by the Great Lakes Institute of Management.

"If you look at the success CSK has had, they've got really good access to data and they've got really good access to people behind the scenes and they've run cricket teams at the junior level," Dravid said at the webinar according to ESPNcricinfo.

The former India captain added, "They understand talent and they've obviously got a good scouting process in place. But, what they also have is a captain who really understands instincts.

"So, I mean, look, I know Dhoni quite well and I hope he hasn't changed, but I know Dhoni is probably not one to look at reams of data and statistics."

The Super Kings have won the lucrative tournament three times -- one less than Mumbai Indians -- and reached the knockouts in each of the 10 seasons they have been a part of.

Srinivasan also spoke about how Dhoni's instinct and judgement contributed to his team's success at a time when a lot of emphases is placed on data.

"We're awash with data just now. To give you an example, there are bowling coaches and in a T20 game, they play videos of every batsman whom they're going to come against and they see how he got out, what's his strength, what's his weakness etc.

"So, MS Dhoni doesn't attend this, he's a pure instinct man. The bowling coach, (head coach Stephen) Fleming will be there and everybody will be there, everyone is giving opinions, (but) he'll get up and go.

"In the context of instinct, he feels that okay he can assess a batsman or player on the field, that's his judgement. On the other hand, there is so much of data that is available to help a person also analyse. It's a very difficult line to draw (between data and instinct)."

Srinivasan also recalled how Dhoni once refused to take "one outstanding player" suggested by the franchise boss as that could have broken the team's cohesion.

"There was one outstanding player that we suggested to MS, he said: 'no sir, he will spoil the team'. The cohesion within the team is important and see in America, franchise-based sport has been there for such a long time," he said.

"In India, we're just starting and we're new to it. But we at India Cements have had a lot of experience running teams at junior levels."

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