Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

pvsindhul2

The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 2,2020

New Delhi, Apr 2: It was on April 2, 2011, when the Men in Blue went on to win their second 50-over World Cup title.

India won its first World Cup in 1983 and then had to wait for 28 years to again lift the title.
Going into the 2011 tournament, India went in as the clear favourites as the competition was to be played in the sub-continent.

Under MS Dhoni's leadership, India lost just one match in the competition against South Africa.
India had defeated arch-rivals Pakistan in the semi-final to set up a summit clash with Sri Lanka.

In the finals, Sri Lanka won the toss and opted to bat first. Mahela Jayawardene top-scored for Sri Lanka as he struck a century to take the team's score to 274/6.

India in their chase got off to a bad start as the side lost Sachin Tendulkar and Virender Sehwag with just 31 runs on the board.

But Gautam Gambhir and MS Dhoni stepped up and stitched a match-winning 109-run partnership.

Gambhir perished after playing a knock of 97 runs, but in the end, Dhoni and Yuvraj took the team over the line by six wickets.

The winning six struck by Dhoni is still viewed as one of the most exciting moments in India's sporting history. 

As the winning six was hit, Ravi Shastri was doing commentary then, and he famously remarked, "Dhoni, finishes it off in style, India lifts the World Cup after 28 years".
As soon as the match-winning shot was hit, Tendulkar erupted with joy and had tears to see his dream finally being fulfilled.

Earlier this year, former Indian batsman Sachin Tendulkar's famous lap around the Wankhede Stadium after the 2011 World Cup win, titled 'Carried On the Shoulders Of A Nation', was voted the greatest Laureus Sporting Moment of the last twenty years.

The lap after the World Cup is still edged into everyone's hearts.

Playing in his last mega 50-over tournament, it was the last chance for Tendulkar to lift the coveted trophy.

Before the 2011 World Cup, Tendulkar had played five tournaments (1992,1996,1999,2003 and 2007), and he fell short every time.

The closest he came to winning the trophy was in 2003 as India made the finals under the leadership of Sourav Ganguly.

But the Men in Blue fell short in the finals against Australia.

Then in 2007, the biggest setback was in store for the legend has India bowed out of the tournament in the group stages.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 26,2020

Mumbai, Jan 26: Boxing great Mary Kom has been selected for the Padma Vibhushan, the country's second highest civilian award. Olympic silver medallist and reigning badminton World Champion PV Sindhu has been named for Padma Bhushan as the names of Padma awardees were disclosed on Saturday on the eve of the 71st Republic Day.

Rated as one of the most successful amateur boxers of all time, Mary Kom won bronze at the 2012 London Olympics and has won gold at the boxing World Championships for a record six times. She has won a total of eight medals at the World Championships, the most recent of which came in October 2019 in Ulan Ude, Russia. The 36-year-old is now looking to qualify for the 2020 Tokyo Olympics.

Sindhu became the only Indian woman to win an Olympic silver when she reached the final of the women's singles event at the 2016 Olympics in Rio de Janeiro, Brazi. In August last year, the 24-year-old became the first Indian to win gold at the badminton World Championships.

She has also won two silver and two bronze medals at the World's in the past, thus making her only the second woman after Chinese two-time Olympic gold medallist Zhang Ning to win five medals in the competition.

Indian women's hockey captain Rani Rampal, who has been the face of women's hockey in the country and played a pivotal role in the team qualifying for the 2020 Tokyo Olympics, is among those who have been nominated for the Padma Shri award.

Women's football stalwart Oinam Bembem Devi, former cricketer Zaheer Khan, shooter Jitu Rai, former hockey captain and coach M.P. Ganesh and archer Tarundeep Rai are the other sportspersons to be selected for the Padma Shri award.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 18,2020

Feb 18: There are no half measures for fit-again New Zealand pace spearhead Trent Boult who is ready to challenge India captain Virat Kohli on his return to international cricket during the two-Test series starting in Wellington on Friday. Boult was out of action for the past six weeks due to a fracture on his right hand sustained during the Boxing Day Test against Australia and missed out on the limited-overs leg of the India series. Back for the traditional format, the left-arm fast bowler made his priorities clear ahead of the first Test.

"That's personally why I play the game, to get guys like that (Kohli) out and test myself against them, so I can't wait to get stuck in. But he's an exceptional player. Everyone knows how great he is," Boult said, sending out a warning after landing in the capital city for the opening Test.

New Zealand's last Test series in Australia was a nightmare as they lost 0-3 and India will be a tough test for the Black Caps.

"They are a great side and they are leading the ICC Test Championship. They are very clear on how they wanted to play the game. It was a tough learning curve in Australia. It's good to see where we are in terms of bouncing back," said Boult.

The Basin Reserve track will have a lot for the seamers and in conducive conditions, a wily customer like Boult will prove to be a handful for the travellers.

"I'm preparing for a solid wicket. It generally is very good here and goes the full distance (five days). I do enjoy playing here, the history that's involved, and it's going to be an exciting week building up. I can't wait to get out there," said the 30-year-old who has taken 256 wickets from 65 Tests.

It was frustrating for him to watch his side get walloped 0-5 in the T20 series but exhilarating when it got its mojo back in the subsequent one-dayers.

The Black Caps won 3-0 in the 50-over format. "I think it is what it is. I have just got to put the last six or so weeks behind me and just back myself to get out there and do my thing," said Boult, who warmed up by playing a club game at the picturesque Taupo ground.

Boult did find a bit of humour in his injury which, for him, was more of an accident.

"If I had to break a hand, (it would) probably be my right one. Breaking a hand, you don't really know how much you use it unless you break it," said Boult.

"I was pushing in off the long run. I think a couple of the clubbies from Taupo really enjoyed that. It was a good afternoon," added the pacer, who sent down eight overs in a friendly game for his club Cadets.

While bowling isn't a problem, Boult is hoping that catching doesn't become an issue.

"Everything has gone very well but catching will be the biggest issue for me," he said.

Professionally, Boult had to lie low due to injury, but it was also a good break as he and wife Lana welcomed their second child.

"Having some time away from the game and having my second son a couple of weeks ago came at quite a good time," said Boult.

Fighting fit, all he wants now is to get hold of a red kookaburra and get a few to tail into Kohli and company.

"I am hungry to be here and can't wait to get back in the white and get the red ball moving around," he said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.