Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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Agencies
February 4,2020

Potchefstroom, Feb 4: Yashasvi Jaiswal and Divyaansh Saxena guided India to a comfortable ten wickets win over Pakistan in the ICC U19 World Cup semifinal at Senwes Park on Tuesday and progressed to the final of the tournament.

Chasing 173, Indian openers Jaiswal and Saxena played cautiously and stitched an unbeaten partnership of 176 runs.

The duo built the highest opening partnership of the tournament's history. Jaiswal, the left-handed batsman, scored his maiden century of the tournament as he amassed unbeaten 105 runs studded with eight fours and four sixes.

Saxena scored 59* off 99 balls including six fours. India chased down the total in 35.2 overs. This is the first time in the history of the U19 World Cup that a team won a knockout match by ten wickets.

Earlier, Pakistan won the toss and elected to bat.

Opener Haider Ali and skipper Rohail Nazir's half-centuries guided the side to a respectable total of 172. Ali played a knock of 56 runs while Nazir accumulated 62 runs including six boundaries.

Pakistan did not have a good start as they lost Mohammad Hurair (4) in the second over. Fahad Munir, came to bat at number three, failed to score a single run and was departed by Ravi Bishnoi on a duck in ninth over.

Apart from Ali and Nazir, Mohammad Haris was the only batsman to score runs in double digits. He played an innings of 21 runs off 15 balls. Indian bowlers showed a spirited performance as they bowled out arch-rival in 43.1 overs.

Pacers Karthik Tyagi and Sushant Mishra bagged two and three wickets respectively. Spinner Ravi Bishnoi clinched two scalps and conceded 46 runs in his ten overs.

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News Network
February 21,2020

New Delhi, Feb 21: Vinesh Phogat yet again fell to Japanese nemesis Mayu Muakida to go out of the gold medal race but Sakshi Malik will fight for the title after winning her semifinal bout at the Asian Wrestling Championship, here on Friday.

Vinesh had lost twice to Mukaida in 2019 – at World Championship and Asian Championships —and the trend continued as the gritty Indian yet again struggled to break the strong defence of the Japanese.

In a tough opening round, Vinesh tried single leg attacks a number of times but every time Mukaida blocked her move and eventually got the upper body lock to subdue the home favourite.

In her last two meetings, Vinesh had not scored a single point against the 2019 world silver medallist. She managed a takedown this time before eventually losing 2-6.

The hard-working Vinesh will now fight for bronze against Vietnam's Thi Ly Kieu but even a medal won't suffice to lift her mood as she and the fans have high expectations from her.

Rio Olympic bronze medallist Sakshi Malik, who has been struggling of late, lost her opening round 1-2 to Naomi Ruike from Japan but later overcame two weak opponents to eventually reach the final of the non-Olympic 65kg category.

She could hardly attack Naomi but outplayed Korea's Ohyoung Ha in the next round, winning by technical superiority.

In her semifinal against Uzbekistan's Nabira Esenbaeva, Sakshi led 5-0 but her rival pulled off consecutive two-point moves to make it 5-4.

Sakshi has been losing in closing stages of late but this time she managed to hold on to her narrow lead, surviving anxious last two seconds.

Also in medal contention are India's brightest youngsters Sonam Malik (62kg) and Anshu Malik (57kg).

Sonam, who had defeated Sakshi in the trials, showed good tactical mind in her resounding win against Korea's Hanbit Lee and also in the 2-5 defeat against world bronze medallist Yukako Kawai.

She pulled off a superb point-scoring move from a disadvantageous position and resisted the 2018 U-23 world champion Yukako in a good fashion.

She will now fight for bronze against Aisuluu Tynbekova.

Anshu Malik opened up her campaign against Kyrgyzstan's Nuraida Anarkulova, winning by technical superiority but was outplayed by reigning world champion from Japan Riskao Kawai.

She will have to beat Sevara Eshmuratova from Uzbekistan to grab a bronze.

In the non-olympic 72kg, Gursharanpreet Kaur is in bronze medal contention. She beat Uzbekistan's Svetlana Oknazarova but lost to Kazakhstan's Zhamila Bakberzenova.

She still made it to the semifinal in which she lost to Japan's Mei Shindo.

She is now up against Mongloia's Tsevegmed Enkhbayar.

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News Network
January 13,2020

Mumbai, Jan 13: India captain Virat Kohli indicated at dropping himself down the batting order to accommodate both Shikhar Dhawan and KL Rahul in the playing XI against Australia in the first ODI of the three-match series starting Tuesday.

With vice-captain Rohit Sharma an automatic pick, the team management is left with tough choice of selecting either Dhawan or Rahul in the XI. But the skipper sees no reason why both can't play together.

"Look, a guy in form is always good for the team. ...You obviously want to have the best players available and then chose from what the combination should be for the team. There might be a possibility that all three (Rohit, Shikhar and Rahul) might play. It will be interesting to see what balance we want to take in on the field," Kohli said on the eve of the match.

Asked if he would he be happy to bat lower down the order, Virat said,"Yeah, big possibility. I would be very happy to do so. Look I am not possessive about where I play. I am not insecure about where I bat," said the skipper.

For Kohli, it is more important as to what kind of leadership legacy he leaves behind rather than chase personal glory.

"Being the captain of the team, it is my job to make sure that the next lot is also ready. A lot of the other people might not look at it that way, but your job as a captain is not only to look after the team right now, but also to prepare a team that you leave behind when you eventually pass it onto someone else," he added.

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