Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

pvsindhul2

The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 27,2020

Auckland, Jan 27: : K.L. Rahul made an unbeaten 57 Sunday to steer India to a seven-wicket win over New Zealand in the second Twenty20 international and to a 2-0 lead in the five-match series.

Rahul and Shreyas Iyer put on 86 for the third wicket as India cruised past New Zealand's total of 132-5 with 2.3 overs to spare. Shivam Dube (13 not out) hit a six from the bowling of Tim Southeein in the 18th over to lift India to 135-3.

Iyer made 58 not out and Rahul 56 as India beat New Zealand by six wickets with an over to spare in the first match of the series.

New Zealand made 203-5 batting first in that match but on Sunday, on the same pitch, it struggled to achieve any real momentum. During the second match the pitch played much slower and India bowled expertly to restrict New Zealand's total.

Martin Guptill made 33 in a 48-run opening partnership with Colin Munro and Tim Seifert made an unbeaten 33 at the end of the innings but New Zealand wasn't able to reach a total that could stretch India's deep batting lineup.

Rohit Sharma (8) and captain Virat Kohli (11) were out relatively cheaply but Rahul and Iyer (44) sped India towards a comprehensive victory.

Dube came to the crease shortly before the end and quickly brought the match to a conclusion.

"I think we backed up the first match with a very good performance today, especially with the ball," Kohli said. "We demanded that the bowlers stood up and took control of what we wanted to do out there.

"I think our line and length and the way we wanted to bowl on that wicket, sticking to one side of the wicket and being shorter was a very good feature of us as a team and helped us restrict a very good New Zealand team."

New Zealand's total was inadequate, even on a slower pitch, and India almost toyed with the home side as it made its way to a comfortable win.

New Zealand named the same team that lost the first match of the series and batted after winning the toss, just as it batted when it was outplayed in the first match of the series.

The match raised further questions about the coaching and captaincy of the New Zealand team after its humiliating test series loss in Australia last month. New Zealand showed again Sunday it hasn't the talent to compete with the best teams in the world.

"As a batting unit we probably needed another 15 or 20 to make that total more competitive," said New Zealand captain Kane Williamson. "But credit to the way the India side bowled, they're a class side in all departments and they put us under pressure throughout that middle period."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 21,2020

Mumbai, May 21: Former India opener Gautam Gambhir has chosen legendary Sachin Tendulkar over current skipper Virat Kohli as a better batsman in the ODI format, considering the changed rules of the game and the Mumbaikar's longevity of career.

Tendulkar, who retired in 2013, played 463 ODIs and amassed 18, 426 runs with 49 hundreds at an average of 44.83.

Kohli, on the other hand, has played 248 ODIs and scored 11, 867 runs with 43 tons at an average of 59.33.

"Sachin Tendulkar, because probably with one white ball and four fielders inside the circle, not five fielders outside, it will be Sachin Tendulkar for me," Gambhir said on Star Sports show 'Cricket Connected'.

Nowadays, a one-day innings is played with two white balls and with three powerplays.

In the first power play (overs 1-10), two fielders are allowed beyond the 30-yard circle, while in the second powerplay (overs 10-40) four fielders are allowed. In the last powerplay (overs 40-50), five fielders are allowed outside the 30-yard circle.

Gambhir, who was the star performer in 2011 ODI World Cup final which India won, feels that the change in rules has helped batsmen.

"It's difficult because Virat Kohli has done phenomenally well but I think the rules have changed as well, which has helped a lot of new batters," elaborated Gambhir, who played 58 Tests and 147 ODIs.

"The new generation, with 2 new balls, no reverse swing, nothing for the finger spin, five fielders inside for the 50 overs, probably that makes batting much easier.

He said he would also go with Tendulkar, considering his longevity and flow of the ODI cricket format at that time.

"Probably I’ll go with Sachin Tendulkar if we see the longevity and flow of the one-day cricket format.

"Look at how Sachin Tendulkar has played, different rules, that time 230 to 240, was a winning total," Gambhir signed off. 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 2,2020

Jun 2: Former West Indies captain Daren Sammy has spoken strongly against the killing if George Floyd in USA, and has now urged the ICC & all the other boards in the world to come together and fight the evil.

In a series of tweets Sammy wrote how the blacks have been suffering for a long time.

“For too long black people have suffered. I’m all the way in St Lucia and I’m frustrated If you see me as a teammate then you see #GeorgeFloyd Can you be part of the change by showing your support. #BlackLivesMatter,” Sammy wrote.

He also wrote, “@ICC and all the other boards are you guys not seeing what’s happening to ppl like me? Are you not gonna speak against the social injustice against my kind. This is not only about America. This happens everyday #BlackLivesMatter now is not the time to be silent. I wanna hear u.”

“Right now if the cricket world not standing against the injustice against people of color after seeing that last video of that foot down the next of my brother you are also part of the problem.”

Earlier, West Indies star batsman Chris Gayle has said racism exists in cricket too, saying he gets the 'end of the stick' even within teams.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own! I have travelled the globe and experience racial remarks towards me because I am black, believe me, the list goes on," Gayle wrote in his Instagram story.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.