Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
January 28,2020

Hamilton, Jan 28: No one sits on the seat that Mahendra Singh Dhoni made his own in the team bus, revealed India leg-spinner Yuzvendra Chahal, saying that the talismanic former skipper is missed by the side.

In a video shot inside the team bus while it was on its way to Hamilton for the third T20 International against New Zealand, Chahal is seen talking to several members of the squad including Jasprit Bumrah, Rishabh Pant and KL Rahul.

Towards the end of the video, he moved to the rear of the bus and pointed to an empty seat which, he said, was the former captain's preferred spot before he went on a sabbatical last year.

"Yeh woh seat hai jahan ek legend baithate the. Mahi bhai. Abhi bhi yaha koi nahi baithata. Hum unhe bohot miss karte hai (This is the seat that used to be occupied a legend. MS Dhoni. No one sits here now. We miss him a lot)," Chahal said in the video posted on 'bcci.tv'.

The-38-year-old Dhoni has not played a competitive game since the World Cup semifinal loss to New Zealand on July 9. Earlier this month, Dhoni was dropped from the BCCI's list of centrally contracted players, raising fresh doubts on his future.

However, on the same day, Dhoni returned to training, batting fluently in the Jharkhand team nets.

Head coach Ravi Shastri has hinted that the celebrated wicketkeeper-batsman might retire from ODIs soon but will be in contention for a T20 World Cup berth provided he does well for Chennai Super Kings in the IPL.

The Indian team lead the five-match T20 series against New Zealand 2-0.

Virat Kohli's men will take on the hosts in the third T20 here on Wednesday.

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News Network
June 9,2020

Jun 9: Former West Indies skipper Darren Sammy has released a video, alleging racism within the SunRisers Hyderabad camp. Last week, Sammy had lost his cool after learning the meaning of the word "Kalu", which he alleged was directed at him during his Indian Premier League (IPL) stint with the SunRisers Hyderabad. The T20 World Cup-winning Windies skipper had said that he along with Sri Lanka player Thisara Perera were sometimes called that word when they played for SunRisers Hyderabad. However, Sammy did not specify as to who directed these slurs at him, but now the player has released a video, saying he will message all those who called him that word.

"I have played all over the world and I have been loved by many people, I have embraced all dressing rooms where I have played, so I was listening to Hasan Minhaj as to how some of the people in his culture describe black people," Sammy said in a video posted on his Instagram account.

"This does not apply to all people, so after I found out a meaning of a certain word, I had said I was angry on finding out the meaning and it was degrading, instantly I remembered when I played for SunRisers Hyderabad, I was being called exactly the same word which is degrading to us black people," he added.

Sammy said that at the time when he was being called with the word, he didn''t know the meaning, and his team-mates used to laugh every time after calling him by that name.

"I will be messaging those people, you guys know who you are, I must admit at that time when I was being called as that word I thought the word meant strong stallion or whatever it is, I did not know what it meant, every time I was called with that word, there was laughter at that moment, I thought teammates are laughing so it must be something funny," Sammy said.

"Now, I realise it was degrading, I will be texting you guys and I will ask you as to when you called me with that name, did you all mean it in any bad way or form? I have had great memories in all my dressing rooms, so all those who used to you call me with that word, think about it, let's have a conversation, if it was in a bad way then I would be really disappointed," he added.

The former Windies skipper has been a vocal supporter of the protests that are currently going on in the United States over the death of an African-American man named George Floyd.

Sammy had also made an appeal to the ICC and other cricket boards to support the fight against social injustice and racism.

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Agencies
April 15,2020

Former Australia batsman Mike Hussey has heaped praise on MS Dhoni, saying the veteran Indian wicketkeeper-batsman is the "greatest finisher" the game of cricket has ever seen.

"Dhoni is the greatest finisher of all time that the cricketing world has ever produced," Hussey said while speaking to Sanjay Manjrekar on ESPNcricinfo's Videocast.

"Dhoni can keep his cool and make the opposition captain blink first. Dhoni also has unbelievable power. He knows that when he needs to clear the ropes, he can do it. He has that kind of self-belief. Honestly, I didn't have that kind of belief in myself," he added.

The former Australian batsman, who shared the dressing room with Dhoni for the Chennai Super Kings, said the 38-year-old Indian believes in the philosophy that he who panics last, wins the game.

"I tried not to let it reach 12 or 13 runs an over," said Hussey while talking about his ability to finish the game without much hiccups.

"And I learnt this from MS Dhoni. He is incredible. He believes that he who panics last wins the game. So Dhoni would keep his cool, and keep it longer because the pressure is on the bowler as well," he added.

The 44-year-old believes that the greatest players of the game have a few common traits like "they don't hang on to a defeat for too long. If they lose, they move on quickly. They don't let a loss or a win hamper their thinking".

"They are always consistent, and level headed whether it's MS Dhoni or Ricky Ponting."

Hussey, who played 59 IPL matches for CSK, further revealed the secret about the franchise's success in the Indian Premier League.

"And I learnt this from MS Dhoni. He is incredible. He believes that he who panics last wins the game. So Dhoni would keep his cool, and keep it longer because the pressure is on the bowler as well," he added.

The 44-year-old believes that the greatest players of the game have a few common traits like "they don't hang on to a defeat for too long. If they lose, they move on quickly. They don't let a loss or a win hamper their thinking".

"They are always consistent, and level headed whether it's MS Dhoni or Ricky Ponting."

Hussey, who played 59 IPL matches for CSK, further revealed the secret about the franchise's success in the Indian Premier League.

"Supportive owners who let coach Stephen Fleming and captain Dhoni decide how to run the team, excellent chemistry between the coach and the captain, Dhoni's leadership and lastly the foresight of the owners, Fleming and Dhoni to pick the best players, particularly the good Indian players and then stick with them for as long as possible."

"This has built an excellent continuity in the team. And once you have continuity, you build relationships and trust that otherwise takes time to grow," he added.

Hussey also said that once Dhoni bids adieu to the game, CSK would probably like to start all over again.

"That's a 60-million-dollar question, and I am equally intrigued. I believe the owners would like to keep Dhoni involved in some way or the other," said Hussey.

"However, whenever the change of guard happens, CSK might want to start all over again, build a brand, new team, and use their existing philosophy as they enter the next decade of IPL. It is definitely going to be more challenging in current times," he added.

Dhoni was supposed to lead CSK in the 13th IPL edition which now stands postponed due to the coronavirus pandemic.

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