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Bengaluru, Aug 6: No private hospital in Karnataka can turn away a patient without attending to him or her, irrespective of the Coronavirus status, an official has said.

"Private medical establishments shall not deny treatment and admission to any patient approaching the establishment irrespective of the fact that such patient may or may not be suffering from Covid-19," an official from the state Health and Family Welfare Department said on Wednesday.

Likewise, no private hospital can insist on a patient for a Covid-19 test report, said the official invoking the Disaster Management Act.

"The establishments also cannot insist for Covid test report," he said, directing all private hospitals to strictly abide by their responsibilities.

According to the department, it is the duty of every private hospital to provide first aid and take lifesaving steps when any patient approaches it.

"It is the duty of every private medical establishment to provide first aid and take lifesaving measures to stabilise the patient," he said.

The department also invoked statutes from Karnataka Medical Establishments Act 2017, under sections 11 and 11 (A) to drive home the message.

The directives assume significance at a time when several cases of private hospitals denying admissions and fleecing patients across the state have emerged.

"It has been noticed that some of the private hospitals are refusing treatment and admission to emergency patients, causing distress and this has resulted in complications, leading to death in certain cases," said the official.

The district authorities have been directed to take action on the erring hospitals as the department reiterated the responsibilities of private medical establishments.

Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.