Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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As per new rules consumers can take one hand bag, weighing seven (economy class) or 10 kg (business class), a laptop bag. Women can carry a purse as well without any charge. Anything beyond this will be charged at Rs 900.
Comments
They should also add Cow Tax like Rajasthan?
ACCORDING TO AIRLINES THIS IS NOT FOR REVENUE GENERATION. THEN THIS MONEY WILL GO TO WHOM? WHO WILL UTILIZE THIS AMOUNT.?
JAI HOOOOO
This is SOOFI story
Soofi helida xxxxx vishaya
first of all let them correct the delivery of check in baggage on time . my trip to mangalore on 6 jul on eid day flight no 9w 501horrible . after finishing imigration formalities it was surprised to hear that pax luggage not available on belt and after few hours 9w staff informed us no more baggage is today's flight, come and collect in the next flight next day it was all my eid day items from clothing to sweets and bottled juices next when i went to collect my baggage it was fully broken and spoiled. when i complained to 9w staff she said sorry sir........now this drama
Good move....... to make the journey comfort..... If the Passengers have excess baggage, they can use cargo facilities.... Just plan in advance, and dispatch the cargo well before departure, and make ones and others travel enjoyable ..
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