Political ad spend on Facebook, Google tops Rs 53-cr; BJP highest

Agencies
May 19, 2019

New Delhi, May 19: Political parties have spent over Rs 53 crore on digital platforms like Google and Facebook between February and May, with the Bharatiya Janata Party (BJP) accounting for a lion's share of the spending.

According to Facebook's Ad Library Report, there were 1.21 lakh political ads with a total spending of more than Rs 26.5 crore between February and May 15 this year.

Similarly, ad spend on Google, YouTube, and partner properties since February 19 stood at Rs 27.36 crore with 14,837 ads.

Ruling party BJP spent Rs 4.23 crore on over 2,500 ads on Facebook. Supporting pages like 'My First Vote for Modi', 'Bharat Ke Mann Ki Baat' and 'Nation with NaMo' too, infused over Rs 4 crore on ads on the social networking platform that has well over 200 million users in India. On Google's platforms, it has spent more than Rs 17 crore.

The Indian National Congress spent Rs 1.46 crore on Facebook for 3,686 ads. It shelled out another Rs 2.71 crore on Google's platforms with 425 ads.

As per Facebook's data, All India Trinamool Congress has spent Rs 29.28 lakhs.

Aam Aadmi Party shelled out Rs 13.62 lakh for 176 ads on the Facebook page. Interestingly, Google's political ad dashboard showed that Auburn Digital Solutions was running AAP campaigns and had spent Rs 2.18 crore from February 19 onwards.

Earlier this year, digital platforms like Google and Facebook had said that they will offer details of political advertisements on their platform to bring transparency ahead of elections in the country. They have also announced a slew of measures over the past few months to strengthen efforts around election integrity.

The general elections in the country have entered the final lap for 59 seats in Punjab, Uttar Pradesh, West Bengal, Bihar, Madhya Pradesh, Himachal Pradesh, Jharkhand and Chandigarh.

Counting of votes for the world's largest democracy will be on May 23.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 30,2020

Mangaluru , Mar 30: Dakshina Kannada Superintendent of Police Laxmi Prasad on Monday suspended a constable attached to Subramanya Police Station for manhandling the chief priest of Kukke Subramanya Temple on Saturday.

According to the police, when the priest Srinivas Bhat was on his way to the temple to offer Puja, Prasad, a police constable intercepted him and enquired where he was going during the lockdown period and then charged at him with lathi on his hand and back.

The priest, then immediately filed a complaint at local police station, following which a complaint was also brought to the notice of Deputy SP of Puttur Sub-division.Please lo

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
August 7,2020

Bengaluru, Aug 7: The Karnataka government would provide Rs 10,000 immediate relief to families affected by heavy rains and flooding in districts across coastal, central and southern areas of the state, an official said on Thursday.

"Chief Minister B.S. Yediyurappa has directed all the Deputy Commissioners in the rain-cum-flood-hit districts to provide Rs 10,000 interim relief to the affected families and Rs 5 lakh to those whose houses were completely damaged in the natural disaster," a Revenue Department official told media persons here.

As the south-west monsoon advanced and intensified, heavy and widespread rains with gusty winds have been lashing 12 of the 30 districts across the state, wreaking havoc and disrupting normal life due to flooding, landslides, lakes and ponds overflowing, and rivers and their tributaries in the spate.

"The Chief Minister also instructed the officials to make use schools, colleges and public places as relief centres to shelter the rain-cum-flood-hit families, as hostels and community halls have been converted into Covid care centres in the affected districts," said the official.

The affected districts have also been advised to conduct a survey of crop loss suffered by farmers for compensation under the centrally-sponsored Pradhan Mantri Fasal Bima Yojana and the Weather Based Crop Insurance Schemes.

Deputy Commissioners have been told to take preventive measures to protect and provide relief to the people from heavy rains, floods and landslides in the affected districts.

"Yediyurappa also directed ministers in-charge of the districts to remain in their constituency and visit the affected areas to assess damage caused by the rains and flash floods for compensation and relief aid," noted the official.

The Chief Minister on Wednesday announced Rs 50 crore for rescue and relief operations in the affected districts across the state.

Meanwhile, the Meteorological department has issued a red alert on heavy rains in the affected districts of Kodagu, Udupi, Dakshina Kannada and Uttar Kannada in the coastal region and in Shivamoga, Chikkamagaluru, Hassan and Haveri in the Malnad region.

"Bagamandala in Kodagu district where Cauvery river springs near Talakaveri received a whopping 486 mm rain during the last 24 hours, causing flash floods and disrupting normal life as offices, shops and eateries remained shut and public transport was affected," added the official.

The water-level in Cauvery and Lakshmanatheertha is flowing at high level while the Sayi layout and Kuvempu layout Kushalnagar is inundated and the affected residents were shifted to safer location.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 27,2020

Bengaluru, Feb 27: A notorious history-sheeter named Slum Bharath was killed in an encounter with the police here in the wee hours of Thursday.

According to police, Bharath's associates attacked the police vehicle carrying him at around 2 am and fired two rounds at officers and police officials.

Bharath managed to flee with his associates in a car. 

He was later nabbed after the special team was informed at around 5 am that the accused's car was moving towards Hesaragatta near Soladevanahalli.

Bharath succumbed after he was shot by senior police officer Venkataramanappa who responded to his open firing. He was the prime accused in the murder of history-sheeter Srinivas alias Kulla Seena in 2006.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.