To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
March 30,2020

Lausanne, Mar 30: The International Olympic Committee (IOC) on Monday announced that the Tokyo Olympics 2020 will be 'celebrated' from July 23 to August 8 next year while the Paralympics Games will be held from August 24 to September 5, 2021.
"The International Olympic Committee (IOC), the International Paralympics Committee (IPC), the Tokyo 2020 organising Committee, the Tokyo Metropolitan Government and the Government of Japan today agreed on new dates for the games of the XXXII Olympiad, in 2021. The Olympic Games Tokyo 2020 will be celebrated from 23 July to 8 August 2021. They also agreed on new dates for the Paralympic Games, which will be celebrated from 24 August until 5 September 2021," the IOC said in a statement.
Earlier, the Tokyo Olympic Games were slated to be held from July 24 to August 9, while the Paralympic Games were scheduled to be held from August 25 to September 6. However, the coronavirus pandemic forced the postponement of the event.
IOC said the new dates are 'exactly one year' after those originally planned, giving the health authorities and all involved in the organisation of the games maximum time to deal with the constantly changing landscape caused by the coronavirus.
"These new dates give the health authorities and all involved in the organisation of the Games the maximum time to deal with the constantly changing landscape and the disruption caused by the COVID-19 pandemic," the statement read.
"The new dates, exactly one year after those originally planned for 2020 (Olympic Games: 24 July to 9 August 2020 and Paralympic Games: 25 August to 6 September 2020), also have the added benefit that any disruption that the postponement will cause to the international sports calendar can be kept to a minimum, in the interests of the athletes and the IFs. Additionally, they will provide sufficient time to finish the qualification process. The same heat mitigation measures as planned for 2020 will be implemented," it added.
The IOC president Thomas Bach thanked all the International Federations (IF) for their support.
"I want to thank the International Federations for their unanimous support and the Continental Associations of National Olympic Committees for the great partnership and their support in the consultation process over the last few days. I would also like to thank the IOC Athletes' Commission, with whom we have been in constant contact," Bach said in a statement.
"With this announcement, I am confident that, working together with the Tokyo 2020 Organising Committee, the Tokyo Metropolitan Government, the Japanese Government, and all our stakeholders, we can master this unprecedented challenge. Humankind currently finds itself in a dark tunnel. These Olympic Games Tokyo 2020 can be a light at the end of this tunnel," he added.
IPC president Andrew Parsons said the new dates will provide certainty to the athletes.
"It is fantastic news that we could find new dates so quickly for the Tokyo 2020 Games. The new dates provide certainty for the athletes, reassurance for the stakeholders and something to look forward to for the whole world. When the Paralympic Games do take place in Tokyo next year, they will be an extra-special display of humanity uniting as one, a global celebration of human resilience and a sensational showcase of sport," Parsons said.
"With the Tokyo 2020 Paralympic Games 512 days away, the priority for all those involved in the Paralympic Movement must be to focus on staying safe with their friends and family during this unprecedented and difficult time," he added.

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News Network
July 16,2020

Bhubaneswar: Jul 16: The Department of Sports and Youth Services, Government of Odisha on Thursday revealed that ace sprinter Dutee Chand has been given Rs 4.09 crore since 2015 and also appointed as Group-A officer in the Odisha Mining Corporation (OMC) currently drawing a gross salary of Rs 84,604 per month.

On Wednesday, Dutee clarified that she wants to sell her luxury car because she is unable to bear its maintenance cost and it will also aid her training for Tokyo Olympics.

The 24-year-old believes after selling her car she can use that money for training amid the shortage of money due to the ongoing coronavirus pandemic.

"Rs 3 crore as financial incentive for medals won at Asian Games 2018. Rs 30 Lakhs for training and financial support during 2015-19. Rs 50 Lakhs for training support for Tokyo Olympics (Released In two instalments on 02/08/2019 and 27/12/2019," the statement read.

"The State government appointed Dutee Chand as Group-A level officer in Odisha Mining Corporation (A Gold Category PSU). She is currently drawing Gross salary of Rs 84,604 (June 2020 Salary) per month. She is not required to come to office so that she is able to concentrate full-time on training. Accordingly, since her appointment in OMC, no official work has been allotted to Chand," it added.

The state government further provided details of the financial support provided by the OMC for her training.

"OMC provided Rs 29 Lakhs to Dutee Chand for Training and financial incentives. The total financial support provided to Dutee Chand from State government/OMC is 4.09 crores(after 2015)," the statement read.

"The Athletics Federation of India (AFI) and Ministry of Youth Affairs and Sports (MYAS), Government of India may also be providing adequate support for the athlete based on performance," it added.

Earlier, Dutee said she is facing a shortage of funds due to the postponement of the Tokyo Olympics to the next year and is planning to sell her car to meet the expense of her training.

"Training is going quite good so far, I have been training here in Bhuvneshwar. Earlier, there was no problem related to funds for training as Tokyo Olympics were coming up and our state government conferred me, but because of coronavirus the Olympics were postponed and I had spent the money which was given to me by the sponsors. Now, I need money for training, I need new sponsors but because of coronavirus I am finding it difficult to find them. Now I have decided to sell my car to arrange funds," Dutee had said.

Dutee, who has been recently nominated for the Arjuna Award 2020, said COVID-19 had impacted heavily on sports and sponsors are not willing to support her at this time.

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Agencies
March 26,2020

Karachi, Mar 26: Pakistan's centrally-contracted cricketers will contribute Rs 5 million to the national government's emergency fund to combat the COVID-19 pandemic.

Pakistan Cricket Board Chairman Ehsan Mani on Wednesday said apart from centrally-contracted players contributing Rs 5 million, the employees in the board, up to the senior manager level, will contribute their one day's salary.

Those employed as general managers or on higher posts will give two days' salary to the fund.

"The PCB will collect all these funds and deposit it to the government's coronavirus fund," he said.

Pakistan has recorded more than 1,000 positive cases of the deadly virus, which has claimed more than 19,000 lives all over the world.

"It is the history of the cricket board that we always stand by the government in difficult times," Mani said.

The PCB has already given its high performances centre in Karachi at the national stadium to be used by paramedical staff working at the special coronavirus hospital set up at the expo centre in the in the city.

Mani said though cricket has been disrupted by the virus outbreak but it was far more important for the nation to stand by the government and also take all precautionary steps during the pandemic.

Pakistan's centrally-contracted players are entitled to monthly salaries ranging from Rs 5 to 12 lakh besides match fee and other earnings.

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