To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
April 9,2020

New Delhi, Apr 9: The legendary Kapil Dev on Thursday slammed Shoaib Akhtar's idea of a made-for-television three-match ODI series between India and Pakistan to raise funds for the Covid19 pandemic, saying "India doesn't need the money" and it is not worth risking lives for a cricket match.

Speaking to news agency, Akhtar on Wednesday proposed a closed-door series to jointly raise funds to fight the deadly virus both in India and Pakistan. Dev said the proposal is not feasible.

"He is entitled to his opinion but we don't need to raise the money. We have enough. For us, what is important right now is how our authorities work together to deal with this crisis. I am still seeing a lot of blame game on television from the politicians and that needs to stop," Dev said.

"Anyway, the BCCI has donated a hefty amount (Rs 51 crore) for the cause and is in a position to donate much more if the need arises. It doesn't need to raise funds.

"The situation is unlikely to get normal anytime soon and organising a cricket game means putting our cricketers at risk which we don't need to," said the World Cup-winning former captain.

Dev said cricket should not even matter for at least the next six months.

"It is just not worth the risk. And how much money can you make from three games? In my view, you can't even think of cricket for the next five to six months," he said.

Dev said the focus, at the moment, should only be on saving lives and taking care of the poor who are struggling to make ends meet in a lockdown situation.

"Cricket will resume when things get normal. The game can't be bigger than the country. The pressing issue is to look after the poor, the hospital workers, the police and all other people who are on the frontline of this war," said the 61-year-old.

As an Indian, Dev feels proud that his country is in a position help other nations including the United States.

President Donald Trump has thanked Prime Minister Narendra Modi for helping the United States with the supply of hydroxychloroquine, an anti-malarial drug being touted as a potential cure for Covid19 patients.

"Helping others is in our culture and I feel proud about that. We should not seek credit after helping others. We should strive to become a nation which gives more and more rather than taking from others," he said.

Like everyone else, Dev is at home and practising social distancing.

Asked how he views the current situation, he said: "Nelson Mandela stayed in a tiny cell for 27 years. Compared to that, we are in a privileged position (that we just have to stay at home for sometime)."

"There is nothing bigger than life at the moment and that is what we need to save."

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News Network
July 12,2020

New Delhi, Jul 12: Former India batsman Sachin Tendulkar has urged the International Cricket Council (ICC) to do away with 'umpire's call' whenever a team opts for a review regarding a leg-before wicket (LBW) decision.

The Master Blaster has also said that a batsman should be given out if the ball is hitting the stumps.

Whether more than 50 per cent of the ball is hitting the stumps or not should not be matter, he further stated.

"What per cent of the ball hits the stumps doesn't matter, if DRS shows us that the ball is hitting the stumps, it should be given out, regardless of the on-field call," Tendulkar tweeted.

With this tweet, the former India batsman also shared a video, in which he has a discussion with Brian Lara regarding the working of DRS.
"One thing I don't agree with, with the ICC, is the DRS they have been using for quite some time. It is the LBW decision where more than 50 per cent of the ball must be hitting the stumps for the on-field decision to be overturned," Tendulkar said in the video.

"The only reason they (the batsman or the bowler) have gone upstairs is that they are unhappy with the on-field decision, so when the decision goes to the third umpire, let the technology take over, just like in tennis, it's either in or out, there's nothing in between," he added.

This call for doing away with umpire's call has been recommended by many former players.
Whenever a verdict pops up as 'umpire's call, the decision of the on-field umpire is not changed, but the teams do not lose their review as well.

ICC recently introduced some changes to the game of cricket, and they gave all teams liberty of extra review as non-neutral umpires will be employed in Test matches due to the coronavirus pandemic.

As a result, all teams will now have three reviews in every innings of a Test match. 

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Agencies
May 31,2020

London, May 31: "Jacques Kallis, Sachin Tendulkar, Virat Kohli," replied umpire Ian Gould when he was asked to name the three best batsmen he loved watching when he was officiating as an umpire.

The former ICC elite umpire said that he was unlucky to not watch Ponting bat as much as he would have liked to.

"Jacques Kallis. I loved watching Jacques. He was a very, very fine player. Sachin. And probably Virat. I was unlucky in some respects. I didn't see the best of Ricky Ponting. He was an outstanding character, outstanding captain, such a proud Australian," ESPNCricinfo quoted Gould as saying.

"But his career was just starting to wane as I came on the scene. But he was incredibly helpful, so I'm disappointed I have to leave him out. Jacques Kallis, I could sit and watch all day, Virat, the same. And Sachin, if you want someone to bat for your life, he was the man," he added.

Gould had retired from the ICC's panel of elite umpires in 2019, after standing in more than 250 international matches over a 13-year career.

Over the years, comparisons between Kohli and Sachin Tendulkar have been growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar called time on his career after registering 100 international centuries, while Kohli has 70 centuries across all formats.

While, Kallis played 166 Tests, 328 ODIs and 25 T20Is for South Africa and he is often viewed as the greatest all-rounder the game has seen.

Many pundits of the game find it hard to pick between him and Sir Garfield Sobers.

Across his career, Kallis scored 25,534 runs in his career and he also managed to take 577 wickets.

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