To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
February 27,2020

Melbourne, Feb 27: Shafali Verma's 34-ball 46 followed by a superlative performance from the bowlers helped India notch up a narrow four-run win over New Zealand in a crucial group A match of the ICC Women's T20 World Cup on Thursday.

Invited to bat, India posted a below-par 133 for eight against New Zealand in the crucial group A match with Shafali top-scoring with a 34-ball 46 and Taniya Bhatia chipping in with a 25-ball 23.

India, however, produced a disciplined performance with the ball to restrict New Zealand to 129 for six and register their third successive win in the tournament.

With this win, India topped Group A, having beaten Australia and Bangladesh in their last two outing.

Defending the total, India introduced spin straight away but Deepti Sharma bled 12 runs with opener Rachel Priest (12) hitting her for two boundaries.

But experienced pacer Shikha Pandey removed Priest in the next over when she had her caught at mid wicket.

With Shikha and left-arm spinner Rajeshwari Gayakwad bowling in tandem, New Zealand played with caution to reach 28 for one.

Back into the attack, Deepti then cleaned up Bates with a beauty of a delivery as New Zealand slipped to 30 for two.

Poonam Yadav and Radha Yadav then mounted the pressure on the Kiwis and soon the Black Caps were 34 for 3 when the former dismissed skipper Sophie Devine (14).

Maddy Green (24) and Katey Martin (25) then tried to resurrect the innings with a 36-ball 43-run stand.

However, Gayakwad returned to remove Green, who danced down the pitch only to end up with an outside edge as Bhatia did the rest.

Radha then dismissed Martin to leave New Zealand at 90 for 5 in 16.3 overs.

Needing 44 off 21 balls, Kerr (34) blasted four boundaries to accumulate 18 runs in the penultimate over bowled by Poonam to bring the equation down to 16 off six balls.

In the final over, Heyley Jensen (11) and Kerr cracked a four each but Shikha held her nerves in the end to complete the win.

Earlier, 16-year-old Shafali provided the fireworks as India scored 49 for one in the powerplay overs. But they lost six wickets for 43 runs to squander the good start.

Smriti Mandhana (11), who returned to the playing XI after missing the last match due to illness, departed early but Shafali and Taniya (23) kept the scoreboard ticking, adding 51 runs for the second wicket.

In the 10th over, Taniya was caught by Amelia Kerr at backward point, while Jemimah Rodrigues (10) was caught by Kerr in the 12th over as India slipped to 80 for 3.

Skipper Harmanpreet Kaur's (1) poor form also continued as she was soon back to the hut after being caught and bowled by Leigh Kasperek.

Shafali, who was dropped at long-on in the 8th over and at mid-wicket in the 10th over, then holed out to Jensen at deep extra cover. She had four hits to the fence and three maximum shots in her innings.

Left-handed batter Deepti Sharma (8) and Veda Krishnamurthy (6) brought up the 100 in the 15th over but both departed soon as India slumped to 104 for 6.

Radha Yadav then blasted 14 off nine balls, which included a six in the final over, to give some respectability to the total.

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Agencies
January 9,2020

Kuala Lumpur, Jan 9: BWF World Championships defending champion PV Sindhu on Thursday cruised to the quarterfinals of the ongoing Malaysia Masters after winning a second-round match.

The 24-year-old had the upper hand in the clash and thrashed Japan's Aya Ohori in straight games 21-10, 21-15 that lasted for 34-minute. The world number six will now play in her quarterfinal match on January 10.

Earlier in the day, Saina Nehwal defeated South Korea's An Se Young 25-23, 21-12 in 38 minutes. The first game saw back and forth action between both shuttlers. In the end, Nehwal kept her cool to win the match.

On Wednesday, the 29-year-old had outclassed Belgium's Lianne Tan 21-15, 21-17 to progress to the pre-quarterfinals.

Shuttlers Parupalli Kashyap and Kidambi Srikanth crashed out of the tournament after losing their matches to Japan's Kento Momota and Chou Tien Chen of Chinese Taipei respectively. 

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News Network
May 4,2020

May 4: Yuzvendra Chahal is among the best leg-spinners in international cricket right now but he can be more effective with better use of the crease, says former Pakistan spinner Mushtaq Ahmed.

Ahmed picked Chahal, Australia's Adam Zampa and Pakistan's Shadab Khan among the top leg-spinners in white-ball cricket.

"Chahal as been impressive. He is definitely among the top leg-spinners of the world. And I feel he would be more effective if he uses the crease a lot more," Ahmed said.

Ahmed, who has coached all around the world and is currently a consultant for his native team, said India's ability to take wickets in the middle-overs in the limited overs format through Chahal and Kuldeep Yadav has been a game-changer for them.

Both the wrist-spinners were brought into India's limited overs set-up following the 2017 Champions Trophy. Though, of late, both Chahal and Kuldeep havn't been playing together.

"He (Chahal) can go wide of the crease at times. You got to be smart enough to understand pitches. If it is a flat pitch, you can bowl stump to stump," said Ahmed, one of the best leg-spinners Pakistan has produced.

"If the ball is gripping, you can go wide of the crease because you can trouble even the best of batsmen with that angle. That way your googly also doesn't turn as much as the batsman expects and you end up taking a wicket."

Chahal has taken 91 wickets in 52 ODIs at 25.83 and 55 wickets in 42 T20s at 24.34. He is not a huge turner of the ball but uses his variations very effectively.

Ahmed also feels the likes of Chahal and Kuldeep have benefitted immensely from former captain M S Dhoni's advice from behind the stumps.

"You have got to be one step ahead of the batsman. You should know your field position as per the batsman's strength. I always say attack with fielders not with the ball. If you understand that theory, you will always be successful," the 49-year-old, who played 52 Tests and 144 ODIs, said.

"India has become a force to reckon with in all three formats as it uses its bowlers really well. Dhoni was a master at getting the best out of his bowlers in limited overs cricket and now you have Virat Kohli."

He also said the art of leg-spin remains relevant more than ever.

"You need leg-spinners and mystery spinners in your team as they have the ability to take wickets at any stage of the game. I see a lot of them coming through in the next 10-15 years.

"Most batsmen now like playing express pace but with a good leg-spinner in the team, you are always in the game," added member of the 1992 World Cup-winning squad.

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