To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
January 13,2020

Mumbai, Jan 13: India spearhead Jasprit Bumrah on Sunday headlined the BCCI Annual Awards function, grabbing the prestigious Polly Umrigar award apart from annexing the Dilip Sardesai honour for his exploits in international cricket in the 2018-19 season.

Polly Umrigar award is presented to the best male International cricketer and it carries a citation, trophy and cheque for Rs. 15 lakh.

Dilip Sardesai award is conferred on both the highest wicket-taker and highest run-getter in Test cricket. Bumrah took 34 wickets in six matches with three five-wicket hauls.

Prolific Saurashtra batsman Chetshwar Pujara was picked for the honour for scoring 677 runs in 8 matches at an average of 52.07 with three centuries and two half centuries.

Bumrah, the world's number ODI bowler made his Test debut during India's tour of South Africa in January 2018 and hasn't looked back since.

He picked up a five-wicket haul in South Africa, England, Australia and the West Indies, becoming the first and only Asian bowler to achieve the feat.

He played a stellar role in the historic 2-1 Test series win in Australia, India's first Down Under and which helped them retain the Border Gavaskar Trophy.

While Bumrah netted the biggest prize in the men's category, Poonam Yadav claimed the top prize in women's section and was awarded the best international cricketer.

The award will be another feather in the leg-spinner's cap who recently received the Arjuna Award.

Former India captains Krishnamachari Srikkanth and Anjum Chopra were presented the Col CK Nayudu Lifetime Achievement Award and the BCCI Lifetime Achievement Award for women respectively.

A member of the 1983 World Cup-winning team, Srikkanth took on the fearsome West Indies fast bowlers and scored an attacking 38, the top individual score in the low-scoring final at the Lord's.

He also captained India and post-retirement served as the chief selector and it was during his tenure that the 2011 World Cup squad was picked.

Anjum is one of the finest batswomen and the first Indian to play 100 ODIs. In a career spanning 17 years, Anjum represented India in four 50-over World Cups and two T20 World Cup (played in one).

Mayank Agarwal, who emerged as an impact batsman starting with his debut series in Australia in 2018-19, received the best international debut in men's category while talented 15-year-old Shafali Verma grabbed the same in the women's category.

Mumbai all-rounder Shivam Dube, who impressed in the recently concluded T20 series against Sri Lanka, was presented the Lala Amarnath Award for the best all-rounder in the Ranji Trophy while Delhi's Nitish Rana received the same for doing well in the limited overs competition.

India's middle-order batsmwoman Deepti Sharma received the Jagmohan Dalmiya Trophy for best woman cricketer in senior domestic circuit while Shafali was picked for honour in the junior category.

Virender Sharma was adjudged the best umpire in domestic cricket while Vidarbha Cricket Association were presented the best performance award in domestic cricket for wining the Ranji Trophy.

BCCI president Sourav Ganguly said, “The BCCI Awards is our way of recognising the finest on-field performances right from the age group to senior level and also honour our legends.”

Board secretary Jay Shah said, “We wanted to make Naman bigger and better and have introduced four new categories highest run-getter and wicket-takers in WODIs and best international debut men and women from this year.”

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News Network
June 29,2020

Jun 29: The West Indies cricketers will sport a 'Black Lives Matter' logo on the collars of their shirts during the upcoming three-Test series against England to protest against racism in sports.

Skipper Jason Holder, who has voiced his support to the cause that has once again come to the forefront after the killing of American George Floyd, said in a statement on Sunday: "We believe we have a duty to show solidarity and also to help raise awareness."

The ICC-approved logo, designed by Alisha Hosannah, will be the one which featured in the shirts of all 20 Premier League football clubs since the sport's resumption earlier this month.

"This is a pivotal moment in history for sports, for the game of cricket and for the West Indies cricket team," Holder was quoted as saying by ESPNcricinfo.

"We have come to England to retain the Wisden Trophy but we are very conscious of happenings around the world and the fight for justice and equality. "As a group of young men, we know of the rich and diverse history of West Indies cricket and we know we are guardians of the great game for a generation to come."

Holder, who wants racism to be treated at par with doping and corruption, said they arrived at the decision to wear the logo after much thought.

"We did not take our decision lightly. We know what it is for people to make judgments because of the colour of our skin, so we know what it feels like, this goes beyond the boundary. There must be equality and there must be unity. Until we get that as people, we cannot stop," he said.

"We have to find some way to have equal rights and people must not be viewed differently because of the colour of their skin or ethnic background."

The West Indies players are likely to wear the shirts for the first time in this week's four-day warm-up match at Emirates Old Trafford, starting on Monday.

The opening Test of the series, which will mark the resumption of international cricket after the coronavirus-forced hiatus, will get underway at the Ageas Bowl in Southampton on July 8.

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Agencies
August 9,2020

Manchester, Aug 9: Chris Woakes and Jos Buttler played knocks of 84 and 75 respectively as England gained an improbable three-wicket win over Pakistan in the first Test of the three-match series here at the Emirates Old Trafford.

England chased down a total of 277 on the fourth day of the first Test.

Chasing 277, England openers Rory Burns and Dom Sibley put on 22 runs for the first wicket, but Mohammad Abbas finally provided the breakthrough to Pakistan as he had Burns (10) adjudged leg-before wicket in the 12th over.

Skipper Joe Root came to the crease next, and he along with Sibley ensured that the side does not lose any more wickets before the lunch break, and England went into the lunch break at 55/1.

Sibley and Root eventually put up a 64-run stand, but their partnership was finally brought to an end by Yasir Shah as he dismissed Sibley (36) in the 36th over. Soon after, skipper Root (42) was also sent back to the pavilion by Naseem Shah, reducing England to 96/3 in the 39th over.

All eyes were on all-rounder Ben Stokes (9), but Pakistan's Yasir Shah sent him back to the pavilion in the 42nd over, and England was left in a spot of bother. Shaheen Shah Afridi, then also got among the wicket-taking charts as he scalped the wicket of Ollie Pope (7), reducing England to 117/5 in the 45th over.

Chris Woakes and Jos Buttler then got together at the crease, and the duo played in an aggressive manner to retrieve the innings for England. The hosts went into the tea break at 167/5, still, 110 runs away from the target with five wickets in hand.

Buttler and Woakes continued their march to frustrate the Pakistan bowling attack and the duo brought the target within the grasp of England. Both batsmen put up a stand of 139 runs, however, with just 21 runs away from the target, England lost the key wicket of Buttler (75) as Yasir Shah had him trapped in front of the wicket.

With England just needing four more runs for the win, Yasir Shah dismissed Stuart Broad (4), but in the end, Woakes and Dom Bess ensured England's win by three wickets.

For Pakistan, Yasir Shah was the pick of the bowlers as he scalped four wickets.

Earlier, resuming day four at 137/8, Yasir Shah (33) along with Mohammad Abbas (3*) and Naseem Shah (4) added 32 more runs to the overnight score to give England a target of 277 to win the first Test.

Stuart Broad was the pick of England bowlers as he scalped three wickets.

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