To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
February 14,2020

London, Feb 14: Former Sri Lanka skipper and current Marylebone Cricket Club's president Kumar Sangakkara has said that the 2009 Lahore terror attack taught him about his own character and values.

His remarks came as MCC arrived in Pakistan to play T20I matches against Lahore Qalandars. This will mark his first return to the Gaddafi Stadium, where a shocking atrocity took place when the Sri Lankan bus was attacked by terrorists.

The Sri Lankan team was on their way to Lahore's Gaddafi Stadium for a Test match with Pakistan in 2009 when terrorists from the Taliban and Lashkar-e-Jhangvi (LeJ) fired indiscriminately at their bus. The attack left eight people dead and injured seven Sri Lankan players and staff.

Ever since the incident, no cricket team toured Pakistan to play a cricket series, however, the landscape changed last year as Sri Lanka paid a visit to the country to play a series across formats. After that, even Bangladesh toured Pakistan and now there are talks of South Africa going to the country to play a series.

"I don't think I need any flashbacks, because I remember that day and those moments so very clearly. It's not something I relive or wallow in. But it's an experience you should never forget, because it gives you perspective in terms of life and sport, and you learn a lot about your own values and characters, and those of others," ESPN Cricinfo quoted Sangakkara as saying.

"I have no reservations about talking about it, it's not something that upsets me, but these sorts of experiences can only strengthen you. Today I consider myself very fortunate to be able to come back here to Lahore, and at the same time remember the sacrifice of all those who lost their lives that day," he added.

Sangakkara said that every human has his own way of dealing with such adversity.

"I think everyone deals with it in their own personal way. But at the same time, what really unites us is that you face adversity and you face challenges, and you have to get past it, and you've got to do that successfully. It's about moving forwards and upwards and being part of cricket. Being Sri Lankan you learn those lessons quite well, because, throughout our civil war, cricket was a unique vibe," Sangakkara said.

"We speak about the attack at various times. We even have a laugh about it, in terms of what we went through because it helps sometimes to look at it with a bit of humour, even though there was a tragic loss of life, and other serious injuries within that incident," he added.

MCC in the weeklong tour will take on Lahore Qalandars in a T20 match at the Gaddafi Stadium later today.

Kumar Sangakkara will lead the MCC's twelve-man squad for the tour, which includes Ravi Bopara, Roelof van der Merwe, Ross Whiteley among others.

Fixtures for the upcoming tour are as follows:

MCC vs Lahore Qalandars, T20I, Gaddafi Stadium, February 14

MCC vs Pakistan Shaheens, ODI, Aitchison College, February 16

MCC vs Northern, Aitchison College, T20I, February 17

MCC vs Multan Sultans, Aitchison College, T20I, February 19.

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News Network
June 25,2020

New Delhi, Jun 25: India spinner Ravichandran Ashwin on Thursday called the 1983 World Cup win as the 'landscape' changing moment for the game of cricket in the country.

Today, India is celebrating the completion of the 37 years of the maiden World Cup triumph under the leadership of Kapil Dev.

"Today 37 years ago, changed the cricketing landscape in India. Thank you @therealkapildev and team for making the game a career for many of us today. Deeply indebted," Ashwin tweeted.

In 1983, in the finals between India and West Indies, the latter won the toss and opted to bowl first.

The Kapil Dev-led side managed to score just 183 runs as Andy Roberts took three wickets while Malcolm Marshall, Michael Holding, and Larry Gomes picked up two wickets each.

Defending 183, India did a good job of keeping a check on the Windies run flow, reducing the side to 57/3.

Soon after, the team from the Caribbean was reduced to 76/6 and India was the favourites from there on to win the title.

Mohinder Amarnath took the final wicket of Michael Holding to give India their first-ever World Cup title win.

In the finals, West Indies was bowled out for 140, and as a result, India won the match by 43 runs.

Kapil Dev lifting the trophy at the balcony of Lord's Cricket Ground still remains an image to savour for all the Indian fans.

In the finals, Mohinder Amarnath was chosen as the Man of the Match as he scored 26 runs with the bat and also picked up three wickets with the ball.

India has been the regular participant in the World Cup from its beginning to the latest edition. The first edition was held in 1975 and from there on, it has taken place after a span of every four years.

West Indies won the first two World Cup titles (1975, 1979) and was the runner-up in 1983. India has won the title two times, in 1983 and in 2011.

MS Dhoni captained the 2011 team to win their second title after 28 years. Australia has won the tournament five times (1987, 1999, 2003, 2007, and 2015).

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News Network
May 26,2020

Mumbai, May 26: Former Pakistan pacer Shoaib Akhtar said that if he was playing currently he and Virat Kohli would have been the best of friends off the field, but real enemies whenever they stepped on the field.

Akhtar also said that he would have liked to challenge Kohli to drive the ball.

"Virat Kohli and I would have been the best of friends as both of us are Punjabi, but on the field, we would have been the best of the enemies. I would have loved to get inside the head of Kohli. I would have told him that you cannot play a cut or pull shot against me," Akhtar told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

"I would have gone wide of the crease and bowled a ball that would go away from him, I would have forced him to drive the ball as it is his favourite shot. So I would keep forcing him to play the drive shot at my pace," he added.

Akhtar also said that he wishes that Kohli could have played against some of the top bowlers in the game.

The Rawalpindi Express said that Kohli would have enjoyed the challenge of facing bowlers like Wasim Akram, Shane Warne, and Waqar Younis.

"I would also keep talking to him, because if I get him to lose his focus then that would have been great. The great thing about Kohli is that he gets more focused when he is challenged. But I believe Virat Kohli would have still scored the same amount of runs if I was playing," Akhtar said.

"I really wish that he had played against Wasim Akram, Waqar Younis, Shane Warne, and then Virat would have also enjoyed the challenge," he added.

Akhtar played 224 matches for Pakistan in international cricket and took 444 wickets across all formats.

Over the years, comparisons between Kohli and Sachin Tendulkar have been growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar called time on his career after registering 100 international centuries, while Kohli has 70 centuries across all formats.

Currently, Kohli is ranked at the top spot in the ICC ODI rankings while he is in second place in the Tests rankings.

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