To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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Agencies
April 25,2020

London, Apr 25: Former Australian cricketer Graeme Watson who was fighting cancer, has died at the age of 75.

Primarily a middle-order batsman and a medium-pace bowler, he featured in five Tests from 1967 to 1972 and two ODIs in 1972, ESPNcricinfo reported.

The all-rounder earned the national call during the 1966-67 tour of Rhodesia and South Africa. Watson slammed a half-century in the first innings of the second Test of the series.

However, the medium-pace bowler was ruled of the next test after suffering an ankle injury. He returned for the fourth Test in Johannesburg where scalped his career-best 2 for 67 but failed to leave a mark with the bat as Kangaroos lost the series.

In 1971-72 he moved to Western Australia and played a major role in their Sheffield-Shield win in 1971-72, 1972-73, and 1974-75 seasons.

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Agencies
May 22,2020

India's cricket board will not push for the Twenty20 World Cup in Australia to be postponed but would consider staging the Indian Premier League (IPL) in the October/November slot if it becomes available, a senior BCCI official has told Reuters.

This year's IPL, which is worth almost $530 million to the BCCI, has been indefinitely postponed because of the COVID-19 pandemic while the World Cup, which is scheduled to begin on Oct. 18, is also in jeopardy.

Reports in Australian media have suggested India's influential board may look to push for the World Cup to be postponed to open up a window for the IPL.

World Cup contingency plans are on the agenda at next week's International Cricket Council (ICC) board meeting but BCCI treasurer Arun Singh Dhumal said India would not be recommending it be pushed back.

"Why should the BCCI suggest postponing the Twenty20 World Cup?" Dhumal told Reuters by telephone.

"We'll discuss it in the meeting and whatever is appropriate, (the ICC) will take a call.

"If the Australia government announces that the tournament will happen and Cricket Australia is confident they can handle it, it will be their call. BCCI would not suggest anything."

While Australia has seen new infections of the novel coronavirus slow to a trickle and is gradually easing travel curbs and social distancing restrictions, hosting a 16-team World Cup would be a Herculean task for Cricket Australia.

Dhumal questioned whether the tournament should go ahead if it had to be played without spectators and said the Australian government would play a key role in any decision.

"It all depends on what the Australian government says on this - whether they'd allow so may teams to come and play the tournament," he added.

"Will it make sense to play games without spectators? Will it make sense for CA to stage such a tournament like that? It's their call."

Cricket Australia chief executive Kevin Roberts was guarded about the prospects of staging the tournament as scheduled on Friday.

"We don't have clarity on that one, yet. But as the situation continues to improve, you never know what might be possible," he said.

"It's ultimately a decision for the ICC."

The ICC has said it was unlikely to make a final call on the fate of the World Cup until August but some boards are in the process of making contingency plans in the event of a postponement.

While the BCCI recognised an open October-November window would suit the IPL, Dhumal said there was no point in making plans until there was some certainty about the World Cup.

"If we have the window available, and depending on what all can be organised, we'll decide accordingly," he added. "We can't presume that it's not happening and go on planning."

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News Network
February 19,2020

New Delhi, Feb 19: An Indian wrestler whose family story was immortalised by Bollywood is hoping to create a blockbuster of her own by becoming her country's first world champion in the high-octane sport of mixed martial arts.

Ritu Phogat, who initially followed her father and two elder sisters into wrestling, is now charting a new path after making an explosive MMA debut in November.

Phogat's father Mahavir, and her sisters Geeta and Babita were the subject of 2016 movie "Dangal", telling the story of the wrestling coach who raised his daughters to become Commonwealth champions.

But Ritu, 25, is forging a different career. After winning her first MMA fight in less than three minutes, she will face China's Wu Chiao Chen at this month's ONE Championship fight night in Singapore, which will be held behind closed doors because of the coronavirus.

The youngest Phogat daughter is trading an attempt at an Olympic medal to tackle MMA, but she said she was attracted by the lure of making history in her new sport.

"I got a chance to train with the best in Singapore and there was no looking back," she told AFP during a promotional event in New Delhi.

"There was the 2020 Olympic Games but I thought that I would do well in mixed martial arts. I have come with an aim of becoming the first girl from India to become a world champion in mixed martial art."

The nimble but strongly built Phogat said wrestlers were a good fit for the fast-growing contact sport, which is yet to take off in India.

"Top seven champions in mixed martial arts are wrestlers, so I believe that wrestlers have an edge in this sport with their ability to take down the opponent," she said.

"It is all a matter of skill. You just have to practise hard. I think MMA is not much different from wrestling in terms of preparation.

"One has to take risks to do something new and as an athlete I am ready to embrace every challenge."

She added: "Without the support of my father and sisters I would not have been where I am. My father always taught me to be far-sighted, hard-working and with strong resolve. Three traits will take you a long way."

Phogat won 48kg gold at the 2016 Commonwealth Wrestling Championship and followed it up with a silver in the under-23 world championships the next year.

"She used to watch a lot MMA and one day told me that I will win a gold in this game. So we all backed her and the result is there for everyone to see," he said.

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