To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
January 28,2020

Hamilton, Jan 28: No one sits on the seat that Mahendra Singh Dhoni made his own in the team bus, revealed India leg-spinner Yuzvendra Chahal, saying that the talismanic former skipper is missed by the side.

In a video shot inside the team bus while it was on its way to Hamilton for the third T20 International against New Zealand, Chahal is seen talking to several members of the squad including Jasprit Bumrah, Rishabh Pant and KL Rahul.

Towards the end of the video, he moved to the rear of the bus and pointed to an empty seat which, he said, was the former captain's preferred spot before he went on a sabbatical last year.

"Yeh woh seat hai jahan ek legend baithate the. Mahi bhai. Abhi bhi yaha koi nahi baithata. Hum unhe bohot miss karte hai (This is the seat that used to be occupied a legend. MS Dhoni. No one sits here now. We miss him a lot)," Chahal said in the video posted on 'bcci.tv'.

The-38-year-old Dhoni has not played a competitive game since the World Cup semifinal loss to New Zealand on July 9. Earlier this month, Dhoni was dropped from the BCCI's list of centrally contracted players, raising fresh doubts on his future.

However, on the same day, Dhoni returned to training, batting fluently in the Jharkhand team nets.

Head coach Ravi Shastri has hinted that the celebrated wicketkeeper-batsman might retire from ODIs soon but will be in contention for a T20 World Cup berth provided he does well for Chennai Super Kings in the IPL.

The Indian team lead the five-match T20 series against New Zealand 2-0.

Virat Kohli's men will take on the hosts in the third T20 here on Wednesday.

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News Network
April 4,2020

New Delhi, April 4: India skipper Virat Kohli has said that the 2014 Test series against England was the lowest point of his career.

He made the revelation during a candid Instagram Live session with former England batsman Kevin Pietersen.

To date, the 2014 Test series in England remains one of the worst Test series for Kohli as he averaged just 13.40 from 10 ten innings with his highest score being 39.

"I felt like as a batsman, you know you are going to get out in the morning as soon as you wake up. That was the time I felt like that there is no chance I am getting runs. And still to get out of bed and just get dressed for the game and to go out there and go through that, knowing that you will fail, was something that ate me up," Kohli told Pietersen.

However, just four years later, Kohli made a triumphant return to England as he scored a century in the opening Test of the 2018 series and finished as the highest run-getter in the series.

Kohli told Pietersen that the performance in 2014 came because he was just thinking about his own batting.

"2014 series happened, for all the younger guys listening, because I was too focused on doing well from a personal point of view. I wanted to get runs. I could never think of what does the team want me to do in this situation," Kohli said.

"I just got too engulfed with England tour - if I perform here, Test cricket, in my mind I am going to feel established and all that crap on the outside, which is not important at all," he added.
During the chat, Kohli talked about his favourite format in cricket and he also revealed the main reason for turning into a vegan.

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News Network
February 26,2020

Melbourne, Feb 26: On a high after two easy victories on the trot, including one against defending champion Australia, the Indian women's cricket team will aim to inch closer to a semifinal berth when it takes on New Zealand in the ICC Women's T20 World Cup here on Thursday.

The Indians have hardly broke a sweat in their 17-run and 18-run wins over hosts Australia and Bangladesh in their previous two matches, and they are perched at the top of five-team Group A standings with four points from two matches.

A win against New Zealand on Thursday will take the Harmanpreet Kaur-led side on the threshold of a knock-out stage spot, to be competed among top two teams from Group A and B.

In the two matches so far, the Indian team has been impressive both in batting and bowling.

The 16-year-old sensation Shafali Verma has been the standout batter with a whirlwind 17-ball 39 against Bangladesh, following her 29 against Australia.

One-down Jemimah Rodrigues has also been among the runs with 26 and 34 in the two matches so far.

Only captain Harmanpreet, among the top order batters, has not scored big and she is due big innings.

India is also likely to be bolstered by the return of star opener Smriti Mandhana who missed the match against Bangladesh due to fever.

The middle-order has also done its bit with Deepti Sharma playing a major role against Australia with an unbeaten 49 while Veda Krishnamurthy hit a match-defining 11-ball 20 not out for a late flourish against Bangladesh.

The bowling department has been led admirably by seasoned leg-spinner Poonam Yadav -- seven wickets in the first two matches -- with pacer Shikha Pandey ably supporting her with five scalps so far.

New Zealand, though, have a better head-to-head record against India in recent years, having won the last three matches between the two sides.

Exactly a year back, they had beaten the Indian team 3-0 in a three-match T20 International home series.

India will, however, remember their massive 34-run win against New Zealand in the previous edition of the T20 World Cup in 2018 in the West Indies. Harmanpreet had struck a memorable 103 to lead her side to victory.

New Zealand have some top-class players in their ranks in the form of captain and all-rounder Sophie Devine and top-order batswoman Suzie Bates while pacer Lea Tahuhu and leg-spinner Amelia Kerr will lead the bowling department.

They will go into this match on a high after an easy seven-wicket win over Sri Lanka on Saturday.

Devine had led her side from the front with an unbeaten 75 off 55 balls at the top of the order in that win.

The Teams:

India: Harmanpreet Kaur (capt), Smriti Mandhana, Jemimah Rodrigues, Deepti Sharma, Shafali Verma, Poonam Yadav, Radha Yadav, Taniya Bhatia (wk), Harleen Deol, Rajeshwari Gayakwad, Richa Ghosh, Veda Krishnamurthy, Shikha Pandey, Arundhati Reddy, Pooja Vastrakar.

New Zealand: Sophie Devine (capt), Rosemary Mair, Amelia Kerr, Suzie Bates, Lauren Down, Maddy Green, Holly Huddleston, Hayley Jensen, Leigh Kasperek, Jess Kerr, Katey Martin (wk), Katie Perkins, Anna Peterson, Rachel Priest, Lea Tahuhu.

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