To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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Agencies
January 16,2020

Rajkot, Jan 16: Skipper Virat Kohli is set to be back at his regular number three position after the strategy of coming two-down boomeranged in the lung-opener as India take on a resolute Australia in the must-win second ODI here on Friday.

India go into the game 0-1 down after Australia registered a 10-wicket win in the lung-opener at Mumbai, courtesy David Warner and Aaron Finch, who hit unbeaten hundreds.

In a bid to field all three in-form players -- Rohit Sharma, Shikhar Dhawan and KL Rahul --, Kohli dropped himself down the order but the plan backfired spectacularly as he was unable to convert his start.

Opener Dhawan later said he was ready to bat at number three if asked to by the team management, but since Kohli has been successful at that position, the skipper would be more than willing to walk in one-down.

Kohli batting at three also provides stability to the middle-order.

With a concussed Rishabh Pant out of the second game, Rahul is a certainty as he will keep wickets.

So, like in the last game, Rohit and Dhawan, who made a dogged 74 off 91 balls in Wankhede, could open, and there could be a toss-up between Rahul and young Shreyas Iyer at number four. Iyer had a rare failure on Tuesday.

Pant's absence could pave the way for the inclusion of Karnataka batsman Manish Pandey, who made optimum use of the opportunity that he got in the third T20 against Sri Lanka in Pune.

It would also be interesting to see which among the experienced Kedar Jadhav and rookie Shivam Dube makes the squad.

Rohit, who had a phenomenal 2019, failed in the first game, but given the form he is in, the opener is expected to bounce back strongly here.

Ditto for Kohli, who is just one hundred short of equalling cricket icon Sachin Tendulkar's record of most hundreds on home soil for India.

The bowlers led by Jasprit Bumrah had a forgettable outing at the Wankhede and they would be more than eager to make a strong comeback and prove their mettle.

Bumrah, since his comeback, has not been as effective as earlier and he would like to change the perception.

It would be interesting to see whether India play Delhi speedster Navdeep Saini or persist with Shardul Thakur, who gave away 43 runs in Mumbai.

Ravindra Jadeja looks a certainty and so the choice would be between chinaman Kuldeep Yadav, who conceded 55 runs in the first ODI and Yuzvendra Chahal as the lead spinner.

On the other hand, a high on confidence Australia will be looking to seal the issue to register back to back series wins in India, a rare feat for any visiting team. The Finch-Warner combination will look forward to carry the momentum.

Their middle-order comprising the experienced Steve Smith, in-form Marnus Labuschange, Ashton Turner and Alex Carey looks more or less settled.

If all of them fire in unison, along with the openers, then it will hard for the opposition bowlers.

However, it will be quite a test of their middle-order at the Saurashtra Cricket Association stadium.

Australian bowlers also showed at the Wankhede, why they are considered among the best.

Led by pace spearhead Mitchell Starc, they bundled out India for a sub-par 255 and Mitchell Starc and Pat Cummins would be raring to go once again.

Spinners Adam Zampa and Ashton Agar, not only contained the runs, but provided crucial breakthroughs and are expected to play a similar role again in the middle overs.

The track here is expected to be a belter and India can draw confidence from the home series against New Zealand in 2017, when they won 2-1 after losing the opener, co-incidentally in Mumbai.

Squads:

India: Virat Kohli (Captain), Rohit Sharma, Shikhar Dhawan, K L Rahul (wicketkeeper), Shreyas Iyer, Manish Pandey, Kedar Jadhav, Shivam Dube, Ravindra Jadeja, Yuzvendra Chahal, Kuldeep Yadav, Navdeep Saini, Jasprit Bumrah, Shardul Thakur and Mohammed Shami.

Australia: Aaron Finch (Captain), Alex Carey (Wicket-keeper), Patrick Cummins, Sean Abbott, Ashton Agar, Peter Handscomb, Josh Hazlewood, Marnus Labuschange, Kane Richardson, Steve Smith, Mitchell Starc, Ashton Turner, David Warner and Adam Zampa.

Match starts at 1.30.

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News Network
March 5,2020

Mar 5: India reached a maiden women's Twenty20 World Cup final Thursday after their last four clash against England was washed out, sparking calls for the International Cricket Council to include reserve days in future events.

Harmanpreet Kaur's unbeaten side were due to face the 2009 champions at the Sydney Cricket Ground, but the rain began pouring early in the day with barely any let-up.

With a minimum 10 overs per side needed for a result and no break in the weather, the umpires called it off without a ball being bowled.

Normally, five overs per side are needed to constitute a Twenty20 match, but the rules are different for ICC tournaments.

Four-time champions Australia are scheduled to take on South Africa later in the second semi-final, with that match also under threat.

With no reserve day, the highest-ranked teams from the two groups move into the final if play is not possible

That would pit India against South Africa at the Melbourne Cricket Ground on Sunday, where organisers are hoping to attract 90,000 plus fans, denying Australia a chance to defend their crown.

A reserve day is allowed for the final and the lack of one for the semis has been criticised by some players, with England captain Heather Knight among those calling for change.

"If both semi-finals are lost it would be a sad time for the tournament," she told reporters ahead of the match. "It's obviously going to be a shame if it does happen and I'm sure there will be a lot of pressure on the ICC to change that."

Cricket Australia chief Kevin Roberts said he sought clarification from the ICC about adding a reserve day with the Sydney weather looking ominous, but the request was denied.

"We've asked the question and it's not part of the playing conditions and we respect that," he told Melbourne's SEN radio.

"It gives you cause to reflect and think about how you might improve things in the future, but going into a tournament with a given set of playing conditions and rules, I don't think it's time to tinker with the rules."

It is not the way India would have wanted to make the final, but they are deserving of being there having gone through the group phase as the only unbeaten team.

After opening their campaign by upsetting Australia, they beat Bangladesh, New Zealand and then Sri Lanka.

While the entire team played well, teenage batting prodigy Shafali Verma excelled, which saw her elevated to the top of the ICC T20 batting rankings this week aged just 16.

She is only the second Indian after Mithali Raj to reach number one, pushing New Zealand veteran Suzie Bates down to second.

Ranked four in the world, India had made three semi-finals before this year and lost every time, including against England at the last World Cup.

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Agencies
June 6,2020

Malappuram, Jun 6: One more COVID-19 death was reported in Kerala on Saturday taking the toll in the State to 15.

The 61-year-old deceased, Hamsa Koya, a former footballer who represented Maharashtra in Santosh Trophy, had returned from Mumbai with his family on May 21.

Koya was undergoing treatment at Manjeri Medical College in Malappuram. The medical bulletin issued said that he was suffering from pneumonia and acute respiratory distress syndrome.

On June 5, as his health deteriorated, he was administered plasma therapy on the advice of the state medical board. However, he did not respond to medicines and breathed his last at 6:30 am on Saturday.

The medical bulletin said that his family members including his wife, son, daughter-in-law and grandchildren of 3 years and a 3 month-old child also had tested COVID-19 positive and were earlier shifted to hospital for treatment.

With this, the total death toll in Kerala has reached 15. 

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