To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
February 9,2020

New Delhi, Feb 9: The Indian Fed Cup team will travel to Dubai for this year's competition as the ITF has named the desert city as the new venue for the matches, to be held from March 3 to 7.

The ITF named the new venue after moving out the matches from then Chinese city of Dongguan due to Coronoavirus threat. The Asia/Oceania Group I matches were originally scheduled to be played from February 4-8.

"The event will be held in the week following the ATP Dubai tournament at the same venue, and will see six nations China P.R., Chinese Taipei, India, Indonesia, Korea Rep. and Uzbekistan - compete for a place in the Fed Cup Play-offs in April," an ITF release said.

The six teams will vie for two spots in Fed Cup Play-offs.

"Being in Dubai makes no difference. But the dates give enough time to Sania for her recovery. Doubles is an important point. Ankita is playing well. The other team members will also get some tournament to play under their belt," India's Fed Cup captain Vishal Uppal told news agency.

Sania's participation was under doubt due to a calf injury she aggravated during the Australian Open, where she pulled out of the mixed doubles before retiring mid-way into her women's doubles opening round match.

"I think we have a good chance but we will have to be at our best and fight hard for every point, every game, every set, every match," Uppal added.

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News Network
June 20,2020

Melbourne, Jun 20: If 15 teams can be allowed to enter Australia for the T20 World Cup then fans will not be stopped from watching live action from the stadiums, Cricket Australia's interim CEO Nick Hockley said on Saturday.

Hockley replaced under-fire Kevin Roberts, who recently got the boot from Cricket Australia, which is grappling with financial woes.

Different possibilities are being worked out for the T20 World to go ahead as scheduled later this year and one of them is to host the tournament before empty stands in the wake of COVID-19 pandemic.

However, Hockley said crowds will be allowed, though, hosting 15 teams with players, officials and support staff is "complex" as of now, hinting that probably the ICC flagship event could be pushed back.

"The reality is, and we've got much more understanding about this in recent weeks, is crowds are most likely to come back before international travel. Our biggest challenge is getting 15 teams into the country," Hockley told cricket.com.au when asked if he would like to see the World Cup proceed without fans.

"If I compare it with the prospect of a bilateral tour, you're talking about bringing one team in and then playing individual matches. But the prospect of bringing 15 teams in and having six or seven teams in one city at the same time, it's a much more complex exercise."

When specifically asked whether crowds would be permitted by the time borders have opened to the point that 15 teams will be allowed to travel to Australia, Hockley replied in an affirmative.

"That's the current thinking, yes."

Hockley said it came as a shock when he was asked by Cricket Australia to replace Roberts.

"I've had very mixed emotions. I was very shocked to be asked. I didn't see it coming at all, so I probably haven't had time yet to process it. I feel very sad for Kev (Roberts). On the other hand, I feel this is a massive privilege to be asked, it's a massive responsibility and a massive opportunity even if it's only for the next few months," he said.

Hockey did not commit when asked if he would like to assume the role full time, but he did say that he would quit as CEO of the T20 World Cup Organising Committee.

"My approach throughout my entire career has been to focus on doing the best job I can with what I've been tasked with, and the future will look after itself. And I'll continue the same approach.

"That's (T20 World Cup) been a real priority over the last 48 hours. We're reasonably well progressed and we will be appointing an interim because you just can't do both," he said.

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News Network
January 10,2020

Jan 10: Australian cricketer Shane Warne’s prized 'baggy green' cap raised more than A$1 million ($686,000) on Friday for bushfire relief efforts after the former leg-spinner donated it for auction.

Twenty-seven people have been killed and thousands made homeless in recent months as huge fires scorched through more than 25.5 million acres of land, an area the size of South Korea.

The baggy green is presented to Australian players when they make their Test debut and they receive just one for their entire career. The Aussie cricketer donated the cap to an online auction site on Monday. The auction closed at 10 a.m. on Friday (2300 GMT Thursday) with a final public bid of A$1,007,500.

"Unbelievable … so generous from everyone. Totally blown away," Warne said on Twitter shortly before the auction closed.

The auction attracted global interest and the price eclipsed the A$425,000 achieved by the late Don Bradman's baggy green when it was sold in 2003.

"We have been overwhelmed and it is a fantastic result," Marc Cheah, head of marketing for auctioneers Pickles, said.

"Other baggy greens have been auctioned and Don Bradman’s got $425,000 about 15 years ago, but the Don is the Don. He’s the greatest cricketer that ever lived," Cheah said in relation to the widely held recognition Bradman was the best batsman the game has produced.

"But Shane is also right up there and that drove a lot of traffic and momentum, while the cause is also very worthwhile."

Warne, 50, is one of many local and international athletes to support the fundraising for bushfire victims with several cricketers promising to donate a sum based on the number of sixes they hit in Australia’s Big Bash Twenty20 competition.

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