To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
May 30,2020

St John's, May 30: The Cricket West Indies (CWI) on Saturday announced a temporary 50 per cent reduction in salaries and cricket funding across the entire regional cricket system, effective from the start of July due to the ongoing coronavirus pandemic which resulted in the suspension of all the cricketing activities across the globe since March.

"This decision has been necessary in the face of debilitating economic challenges which have resulted from the impact of the COVID-19 pandemic. With no international cricket currently being played anywhere in the world, and with great uncertainty of when regular cricket activity will resume, CWI - like many other international sporting organisations worldwide - is facing a significant loss of income, whilst also being uncertain of the long-term impact of the crisis on our operations," the CWI said in a statement.

During Thursday's teleconference, CWI's Board of Directors received recommendations from the Financial Strategy Advisory Committee (FSAC). The FSAC was formed in April by CWI president Ricky Skerritt, to make recommendations on how CWI could best manage its resources in order to continue its core business over the next few months in view of the changing and uncertain economic environment created by the global pandemic COVID-19. These recommended measures followed close consultation with all stakeholders.

"Cricket is the beating heart of our region for many individuals, communities, and economies. This pandemic is hurting every West Indian and this decision to cut staff and player incomes has been a very difficult one to make; one that will impact so many members of the cricketing family around the Caribbean," Skerritt said.

"This business continuity plan, unfortunately, requires all stakeholders to make a huge sacrifice, but I am confident that it won't be long before CWI will be in a position to ensure that the sport we love can restart and be enjoyed once again by the thousands of cricket fans across the region and diaspora," he added.

CWI has kept staff, players, umpires and coaches on full-pay since the outbreak of COVID-19 and have tried our best to avoid any cuts for as long as possible. CWI hopes that these temporary measures will only be in place for not more than three to six months. These measures will also include a 50 per cent reduction in funding for Territorial Boards, Territorial Board Franchises and WIPA, as well as a 50 per cent cut in all retainers and allowances for Directors and Executive management.

Earlier in the day, CWI gave its approval for a 'bio-secure' Test tour to England.

West Indies were first slated to play three Tests against England in June, but the original starting date of the series was pushed due to the coronavirus pandemic. The England and Wales Cricket Board (ECB) is looking to go ahead with the series against West Indies in July and then the Three Lions will play three Tests against Pakistan.

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News Network
February 11,2020

Dubai, Feb 11: Two Indian players-- Akash Singh and Ravi Bishnoi -- and three Bangladeshis have been charged by the International Cricket Council (ICC) for involvement in the quarrel just after the U-19 cricket World Cup summit clash in Potchefstroom, South Africa on Sunday.

Akash and Bishnoi and three Bangladeshi players -- Md. Towhid Hridoy, Shamim Hossain and Rakibul Hasan -- were found guilty of breaching the ICC Code of Conduct after a few players from both sides nearly came to blows after Bangladesh beat India by three wickets to win their maiden U-19 World Cup title.

"Five players have been found guilty of a Level 3 breach of the ICC Code of Conduct for Players and Support Personnel ... (they) were charged with violating Article 2.21 of the code, whilst Bishnoi received a further charge of breaching Article 2.5," the ICC said in a statement.

"All five players have accepted the sanctions proposed by ICC U-19 Cricket World Cup Match Referee Graeme Labrooy," it added.

A near brawl broke out after Bangladesh’s historic win over India in the final. The Bangladesh players were aggressive during the Indian innings with lead pacer Shoriful Islam frequently sledging the Indian batsmen.

As soon as the match ended, Bangladeshi players rushed into the playing area.

"India's Akash accepted the charge of breaching Article 2.21 and has received a sanction of eight suspension points, which equates to six demerit points, which will remain on his record for two years," the ICC said.

Compatriot Bishnoi accepted the charge of breaching Article 2.21 and has received a sanction of five suspension points, which equates to five demerit points.

"Bishnoi also accepted a level 1 charge of breaching Article 2.5 for a separate incident during the match, where he used language, actions or gestures which disparage or which could provoke an aggressive reaction from a batter following the dismissal of Avishek Das in the 23rd over," said the ICC.

"For this he received a further two demerit points meaning seven demerit points will remain on his record for the next two years."

Bangladesh's Towhid Hridoy accepted the charge of breaching Article 2.21 and has received a sanction of ten suspension points, which equates to six demerit points, which will remain on his record for two years.

Shamim Hossain accepted the charge of breaching Article 2.21 and has received a sanction of eight suspension points, which equates to six demerit points, which will remain on his record for two years.

Rakibul Hasan accepted the charge of breaching Article 2.21 and has received a sanction of four suspension points, which equates to five demerit points, which will remain on his record for two years.

All charges were levelled by on-field umpires Sam Nogajski and Adrian Holdstock, third umpire Ravindra Wimalasiri as well as fourth umpire Patrick Bongni Jele. Level 3 breaches carry a minimum penalty of four suspension points and a maximum penalty of 12 suspension points.

The suspension points will be applied to the forthcoming international matches the players are most likely to participate in at either senior or U-19 level. One suspension point equals a player being ineligible for one ODI or T20I, U-19 or A team international match.

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News Network
January 18,2020

New Delhi, Jan 18: There was not much rustiness but just the initial nervousness, which a “pleasantly surprised” Sania Mirza shook off to win a title in her first tournament in 27 months, capping off her comeback from a maternity leave in style.

Partnering Ukraine's Nadiia Kichenov, the trailblazing Indian tennis player annexed the Hobart International trophy with a straight sets win over second seed Chinese pair of Shuai Peng and Shuai Zhang.

She worked hard to get into shape but the way she moved, it seemed Sania was never away from the courts.

“It's something I did not expect totally, so to say, but I am excited to be able to do this in my first tournament on comeback," Sania told PTI in an exclusive interview from Melbourne.

“I honestly thought I would be a bit more rustier than I was. I was pleasantly surprised that I was not. But there are things I can improve and that is what makes a champion. You always want to get better in what you are doing, no matter how well you do."

The 33-year-old winner of six Grand Slam titles said she played without pressure, and insisted there was no secret to the swift success on comeback.

“There is no key, I wish I knew, there was one key to winning. I just enjoyed my game. You have to work hard, play your game. I was playing with a new partner, new gear after two-and-a-half years. There was no pressure and no expectations.

"The first match was the only one when I felt a bit nervous because I did not know how my body would react and how I would play. That match was difficult but it set the tone and momentum. I was happy to come though that one and after that things kept getting better and better," she said.

Sania said her body has certainly changed after giving birth to son Izhaan but she did not have to tweak her post-match recovery process much.

“It does change. I was dealing with a calf injury, from last month and I aggravated a bit today. I am still icing it as we speak but it should not be serious.

“The body is a lot different now. It recovers different. But recovery (process) has not changed so much, it's similar."

Asked if she could go for her shots as she was doing before the break, she said, “I was able to do enough, I can improve, no matter how I play."

"My serve was decent but I can improve. I the first match I was not serving that well and was not returning well on important points but by the time I was playing the final, I was doing both of those little better. It is a process, it does not happen overnight. It's something will keep working on."

Serena Williams set an example in 2018 when she came out playing highly competitive tennis after giving birth to her daughter Olympia. There are other tennis moms like Victoria Azrenka and Evgeniya Rodina.

Sania said she did not seek any input from tennis moms but their presence on the Tour is inspiring enough.

“I did not speak to anyone but it is inspiring to see so many moms around, playing well in different sports."

Sania will play the Australian Open mixed doubles with compatriot Rohan Bopnna after her original first-choice Rajeev Ram opted out due to health reasons.

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