To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
July 6,2020

Karachi, Jul 6: Former Pakistan captain Inzamam-ul-Haq has said that questions will be raised if Indian Premier League is slotted in the window allotted to ICC T20 World Cup in Australia, which in all likelihood will be cancelled in the wake of the Covid-19 pandemic.

The ICC is yet to decide the fate of the T20 World Cup in Australia which is scheduled to take place from October 18 to November 15.

"There are rumors that the World Cup was clashing with the Indian Premier League (IPL) and the Australia-India series, therefore, it (T20 World Cup) won't take place," Inzamam said in his YouTube channel on Sunday.

"The Indian board is strong and has control in the International Cricket Council (ICC). If Australia says that we cannot hold the World Cup because of the Covid-19 pandemic, then their stance will be easily accepted, but if any such kind event happens during the same time, then questions will be raised," he said.

The 50-year-old former batsman, who has scored 8,830 runs in 120 Tests and 11,739 runs in 378 ODIs for Pakistan, further said, "People will think, if a country could host 12 to 14 teams (16 teams), then why the ICC could not look after the teams, after all Australia is such an advanced country.

"Another thing is the ICC should not be allowed to give priority to private leagues (IPL) on international cricket. This will lead to young players forcing on private leagues other than international matches."

The former coach, however, agreed that it is not easy to host 16 nations during the T20 World Cup.

"Australia can say that it was difficult for it to manage 18 teams (16) for the mega event as it is not easy. Likewise, the Pakistan team was in England in a hotel and all the facilities were being provided there, therefore, it has not been easy to manage 18 teams (16)," he said.

The fate of Asia Cup which PCB will be hosting in a neutral country for security reason is also an issue as no one knows the fate of the tournament originally scheduled in September.

Inzamam said: "I have also heard that objections are also raised on the dates of the Asia Cup as it is clashing with some other event.

"The ICC, the Asian Cricket Council (ACC) and all cricket boards should sit together and give a strong message that any such kind of impression (giving priority to private leagues instead of international cricket), won't take place," he said.

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News Network
February 19,2020

Feb 19: India captain Virat Kohli on Wednesday dropped enough hints to indicate that seniormost pacer Ishant Sharma and young opener Prithvi Shaw will be in the playing XI for the first Test against New Zealand in Wellington. If India's net session on Wednesday is taken into consideration, Wriddhiman Saha is starting as the wicketkeeper ahead of Rishabh Pant for the series opener beginning on Friday. Hanuma Vihari, the team's designated No 6 batsman for away Tests, will be the fifth bowling option with Jasprit Bumrah, Mohammed Shami and Ishant being three specialist pacers.

Ravichandran Ashwin is in the mix for the lone specialist spinner's spot though Ravindra Jadeja's all-round skills can't be ignored either.

Ishant, who was out for three weeks with an ankle injury sustained during a Ranji Trophy game, bowled full tilt at the nets and even earned appreciation for troubling batsmen with his pace and bounce.

"He (Ishant) looked pretty normal and pretty similar to what he was bowling before the ankle injury. He is hitting good areas again and he has played (Test cricket) in New Zealand couple of times, so his experience will be useful to us. It was really good to see him bowling with pace and in good areas," Kohli said during his media interaction.

The skipper also said in as many words that the team wouldn't like to change Shaw's natural stroke-play which was a good enough hint that Shubman Gill will have to warm the benches for now.

"Prithvi is a talented player and he has his own game and we want him to follow his instincts and play the way he does. Look, these guys have no baggage and are not desperate to perform in any manner," the skipper said.

The skipper wants Shaw to take a leaf out of Mayank Agarwal's performance in Australia back in 2018-19 when he hit back to back half-centuries in Melbourne and Sydney.

"They don't have any nerves to do well overseas. Like a clear head with which Mayank played in Australia, Prithvi can do the same in New Zealand.

"A bunch of guys playing with fearlessness, something that can motivate the whole team, gives us start that the team wants and not get intimidated by the opposition in any way."

The skipper downplayed India's below-par show in the three-match ODI series, especially that of Agarwal.

"Prithvi, I think you can call him relatively inexperienced and Mayank, I wouldn't call him that inexperienced because he has scored a lot of runs last year. So he understands what his game is like in Test cricket.

"I think sometimes in white ball cricket we try to do too much but once you come into red ball cricket, you fall into that disciplined mode of batting, which obviously suits him much more at this stage."

While he didn't give an answer on the Saha-Pant debate, the burly Delhi keeper had precious little to do at the main nets and was seen spending more time doing his keeping drills and only got an opportunity to bat when the first team completed its routines.

New Zealand are likely to go with an all-pace attack but the Indian captain wants to stick to his team's strengths which is play with one spinner in the four-pronged bowling attack.

"If it had been a Johannesburg pitch, I could have said it's a possibility (to play four pacers) but our team has that skill that we can bowl out other teams with only three fast bowlers," he sounded confident.

"But you need one world class skillful spinner, who can take wickets on any pitch. We won't copy the home team. We would rather figure out what is the most lethal combination, which gives us balance," he added.

"As a bowling group it's better than the one that came to NZ last time and that is why we have got so many teams all out in last two and half years. We would like to repeat that here also," Kohli added.

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Agencies
January 19,2020

Bengaluru, Jan 19: Opening batsman Rohit Sharma on Sunday became the third-fastest batsman to register 9,000 runs in the 50-over format.

He achieved the feat in the ongoing third ODI against Australia here at the M.Chinnaswamy Stadium.

Only Virat Kohli and AB de Villiers have achieved the feat faster than Rohit.

Sharma brought up the milestone in the first over of the Indian innings as he clipped Mitchell Starc away for a single.

With this, the right-handed batsman has become just the sixth Indian to achieve the milestone.

Apart from Sharma, Virat Kohli, MS Dhoni, Sourav Ganguly, Rahul Dravid, and Sachin Tendulkar have more than 9,000 runs in the 50-over format.

Overall, 20 batsmen have more than 9,000 ODI runs to their name.

In the match between India and Australia, the former won the toss and elected to bat first.

Steve Smith played a knock of 131 runs to propel Australia to 286/9 in the allotted fifty overs.

 

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