To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
March 2,2020

Christchurch, Mar 2: India captain Virat Kohli on Monday said the under-fire Rishabh Pant has got a "lot of chances" but the team is not looking to try someone else in the youngster's place just yet as one player can't be singled out in a collective failure.

Pant has been under the scanner for the past one year because of his inconsistent run. His tally of 60 runs across four innings in the 0-2 Test series loss to New Zealand, which concluded here on Monday, has only amplified the debate whether it was prudent to leave out a keeper of Wriddhiman Saha's calibre and back Pant.

"...we have given him (Pant) a lot of chances in the home season as well starting from Australia. Then he was not playing for a bit. In turn he really worked hard on himself," Kohli came to Pant's defence after the series here.

"You need to figure out when is the right time to give someone else a chance. If you push people too early, they can lose confidence," he added.

"...collectively, we didn't perform. I don't believe in singling him out. We take the hit together as a group whether it's the batting group or as a team."

When asked if he believes Pant has taken his place in the side for granted, Kohli made it clear that the culture of this team doesn't encourage anyone to think along those lines.

"I don't see anyone taking his place for granted in this team. That's the culture we have set. People are told to take responsibilities and work hard. Whether it happens or not is a different thing. Then you can have a conversation with the players," he said.

"But no one has come here thinking I am going to play every game or I am indispensable," he added in no uncertain terms.

Kohli, just like head coach Ravi Shastri, made it clear that Pant can make a difference in overseas conditions and he won't like to deviate during future tours.

"The time that he didn't play, he really worked hard on his game. So we thought this is the right time because of his game and the way he plays because he can make a difference lower down the order.

"That was our planning behind it. We can't really fluctuate when it comes to what we planned," he added.

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News Network
April 30,2020

New Delhi, Apr 30: India and Delhi Capitals batsman Ajinkya Rahane won't mind playing the IPL in empty stadiums if it ensures the safety of the fans.

Speaking in an Instagram Live session arranged by Delhi Capitals, Rahane said: "COVID-19 pandemic has taught everyone that unexpected things can happen, therefore we need to be happy about what we are doing, and should value what we have.

"As for IPL or any other sport, I feel it could be played without spectators. All of us have played domestic cricket in almost empty stadiums, so that’s an experience all cricketers are used to."

"Of course we are nothing without our fans, and that’s why their safety is of utmost importance. Even if they get to watch some Live action from home, I am sure that will be an enjoyable experience as well. The safety of fans is key, and if we need to play in empty stadiums for that, we are open to do it,” Rahane said. IPL 2020 has been indefinitely postponed due the COVID-19 pandemic but there is a possibility that it is played behind closed doors in September.

Speaking on how he has been spending time during the nationwide lockdown, India's Test specialist said he is enjoying bonding with his wife and daughter.

"I'm trying to be as positive as possible during this lockdown, and staying at home with my wife and daughter. It's given me an opportunity to bond with them, and I am also able to help my wife in cooking and cleaning.

"I'm also trying to revive my karate skills, something that I pursued as a child. It definitely helps me in maintaining my agility and fitness, and I am enjoying it a lot," said the 31-year-old.

The experienced middle-order batsman was bought by Delhi Capitals last year before the IPL Auction, and says he is really excited about playing for the franchise.

"It is something I've really been eager about, and it has stemmed in because of the things I've heard about the team from the likes of Ishant, Shikhar, and Shreyas. They’ve told me that it's like a huge family where everyone is always backing each other, and enjoying each other's successes," he said.

Talking about his excitement on playing under head coach Ricky Ponting, Rahane said he has always admired the Australian legend.

"My idols growing up were definitely Rahul Sir and Sachin Sir, but I've always admired Ricky Sir also. I used to try to copy his batting and fielding styles. And therefore, I'm really looking forward to working under him. I'm sure he will help me immensely in my batting as well as overall leadership,” said the former captain of Rajasthan Royals.

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News Network
January 20,2020

Jan 20: Both Steve Smith and Rohit Sharma made sparkling centuries in Bengaluru, but it was the Indian who finished on the winning side, leading his team to a 2-1 series win.

Smith, having run out his captain Aaron Finch early on, dug in to bring up his ninth ODI century, his 131 off 132 balls setting India a target of 287 on Sunday, 19 January. Continuing the dazzling display of batting at the M Chinnaswamy stadium, Rohit struck 119 in 128 balls, and skipper Virat Kohli chipped in with 89, as the hosts chased down the target with seven wickets to spare in 47.3 overs.

With Shikhar Dhawan hurting his shoulder in the fifth over of the day and sidelined for the rest of the match, Rohit was reunited with KL Rahul – who had a chance to open the innings after coming in at No.3 and No.5 in the first two matches, while also standing in as wicket-keeper. The vice-captain was on the ball right away, dominating the scoring as India raced to 61/0 in the first 10 overs.

The introduction of spin gave Australia a vital breakthrough: Ashton Agar trapped Rahul in front on review, and although the new pair of Rohit and Kohli weren't unduly troubled, the run-rate slowed down. Josh Hazlewood, playing his first ODI in India and his first match in the format in 14 months, was especially miserly, conceding just 10 runs in his first five overs.

But, having settled in, the duo built a useful partnership of 137 and gave themselves the chance to hit out with wickets in hand. The part-time bowling of Finch and Marnus Labuschagne was punished, Rohit lapping up the short balls and sending them soaring into the stands. His century, his eighth against Australia, came with a single to third man.

Zampa finally got the breakthrough, having him caught in the deep going for another big one. But with Kohli having loosened his arms with a couple of beautiful fours off Pat Cummins to go past his half-century, India remained on course.

The skipper missed out on a hundred, but with Shreyas Iyer too clearing the ropes, there were no hurdles as India wrapped up an entertaining series win.

Earlier, the Indian bowlers struggled to find their lines after Australia chose to bat, but Australia weren't able to fully capitalise. David Warner was thrown by the movement to nick Mohammed Shami to the wicket-keeper, while Finch was caught short after Smith pulled out of a run, to leave the hosts at 46/2.

Labuschagne and Smith, though, combined for another special partnership, going at a brisk rate and showing delectable timing against spin. They had guided their side to 173 in the 32nd over when the a sharp piece of fielding from the home captain and strong bowling pulled things back.

Kohli, at cover, plucked a drive from Labuschagne soon after the batsman had reached his maiden fifty. Ravindra Jadeja had his second of the over when the experiment to send Mitchell Starc at No.5 lasted just three balls.

Alex Carey gave Smith company as he brought up a well-earned century, having fallen just short the previous game. The former skipper stepped up the scoring once he crossed three figures, a wristy helicopter six over deep square leg the highlight of his innings. But, excellent death bowling by Shami, who finished with four wickets, ensured the tourists were kept to under 300 – a total that proved below par.

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