Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
This is a advance education era. Most of the grown up childrens are well capabe to understand what is good what us bad. What is God's Creation and what is not. In our Inpendence country every one have right to choose their choice.
Orthere no need to interfere or they have right to do any forcefull act fo
Convert the rest or to do forcefull Ghar Wapsi.
Trust street mongers will stop these non sense activity.
Some one faught with his father n left home. Some mentally group's trying to create communal tension in South Kanara surroundings.
State Govt n dept must take strict action n send them behind bar for at least 6 months period is the only right remedy.
Jai Hind
bjp has no other issue and that is the reason they take up converion issue. Its cleared by Police Dept that no case of forced conversion taken place in Suliya. Based on this, Police should ban hate mongers from giving any speech and ban these terrorist organisations.
More & More people converted to Islam in USA & Britain so that they can create another Afaghanistan & Syria
Bopanna...
I feel you need more education on God... U look dumb when u dont study about your enemies.. Dont just depend on cheddis fed info on islam...
Use your own intellect and read your enemies book The QURAn...
I will help U ... read online theQuranProject , well explained for people like you... Try it man.
Another pillar of Islam
1. Bombs
@Sangeeth, Mangalore
Yes! they converted because of listening to zakir naik's speeches. Because he speak the truth. and they liked the truth.
Entire Karnataka incluidng Dakshina Kannada is crying for drinking water. But these shakunis are worried about religious conversions.
I want to ask the bunch of jokers in this forum - Viren, Yogesh & Sangeeth
Your voice speaks that you are really worried of growing popularity of Islam
Why do you think people are forcibly converted? Are they illiterates ?
You will agree to the fact that in this modern age, each product has its own USP and just imagine why there are more Airtel subscribers in the country compared to other telecom providers ?
Are the customers compelled to subscribe for their product ? In this age, every individual are smart enough to decide which one suites him.
So it is foolish to tell people are being converted forcibly
Yogesh...how innocent Hindus became chaddis...this is mind wash from terrorist group RSS
@Yogesh
UK's No 1 News channel
http://www.dailymail.co.uk/news/article-1343954/100-000-Islam-converts-…
@Yogesh proof for yogesh
http://www.dailymail.co.uk/news/article-1343954/100-000-Islam-converts-…
http://www.ibtimes.com/muslims-america-more-latinos-converting-islam-us…
CELEBRITIES WHO CONVERTED TO ISLAM, SO MANY
https://en.wikipedia.org/wiki/List_of_converts_to_Islam
And whoever seeks a religion other than Islam, it will never be accepted of him) ?3:85?.
In this Ayah ?3:19?, Allah said, asserting that the only religion accepted with Him is Islam,
No other religion book says. We dont benifit by converting u people, u are getting benifitted.
At the end of the day, those who doesnt follow and practice islam. He will be the loser.
More educated person is converting to islam than non educated ones.
Highest people are converting islam is from britain and america. There is no pint of force converting.
After 9/11 to prove quran wrong. many started to studing quran, they found that it is the true peace religion. And the terrorists are doing anti islamic. Against islam. So many people converted stil now people are converting.
Many big celebrities like mohammed ali, tyson, tony blairs sister are all converted to islam
please note that hindus converting to islam because of some hate speeches made by hindu leaders like kalladka
@VIren
U should Thank Arabs, the word Hindu is given by Arabs.
The actual Religion is named as Sanathan Dharm. Which nobody Follows.
@viren
How Hindu Population is Increasing, Show me a single Person who converted from Islam to Hindu.
i think u r just telling Opposite,
Plz Check, Ur family Members might have converted to Islam.
Police should arrest all PFI goons , hindu population is increasing day by day and PFI aware about it
Just say in ur heart, La ilaaha illalla Muhammed arra Soorula, u Have passed first stage of islam. No body can stop it.
This is the power of islam.
The Five Pillars consist of:
Shahadah: sincerely reciting the Muslim profession of faith.
Salat: performing ritual prayers in the proper way five times each day.
Zakat: paying an alms (or charity) tax to benefit the poor and the needy.
Sawm: fasting during the month of Ramadan.
Hajj: pilgrimage to Makkah.
No other religion book says so.
Hindus make idols, But i think, the man who makes the idol. is greater than idol.
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