1. Home
  2. PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
July 31,2020

Northamptonshire, Jul 31: Mexican Formula One driver Sergio Perez has tested positive for coronavirus, and as a result, he will miss the British Grand Prix.

The Racing Point driver was absent from the circuit on Thursday after self-isolating following what his team called an "inconclusive" test. Perez then re-tested later in the day and it returned positive.

Formula 1 is following a strict testing regime as part of the safety protocols put in place when racing resumed earlier this month, and this is the first time a driver has tested positive.

"Perez has entered self-quarantine in accordance with the instructions of the relevant public health authorities, and will continue to follow the procedure mandated by those authorities," Formula 1 and the FIA said in a statement.

"With the assistance of the local organiser of the British Grand Prix, local health authorities and the FIA COVID-19 delegate, a full track and trace initiative has been undertaken and all close contacts have been quarantined," the statement added.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 2,2020

New Delhi, Jan 2: On the first day of the New Year 2020, Hardik Pandya announced his engagement with Serbian actor Natasa Stankovic.

The cricketer took to Instagram to share a photo with the actor and captioned the post: "Mai tera, Tu meri jaane, saara Hindustan. 01.01.2020 #engaged".

The 26-year-old shared three pictures and a short clip on the social media platform. In one photo, Stankovic can be seen flaunting her ring.

The couple got engaged in Dubai and were seen taking a ferry ride along with close friends.

On work front, Stankovic was last seen in a song from Bollywood movie The Body starring Emraan Hashmi and Rishi Kapoor. She had also made it to the finals of the TV show Nach Baliye with her ex-boyfriend Aly Goni.

Stankovic first became a household name after appearing as a contestant on famous reality show 'Bigg Boss 8'.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 8,2020

Indore, Jan 8:  India skipper Virat Kohli has added yet another feather to his cap by becoming the fastest player to score 1,000 runs in T20I cricket as a captain. Kohli played an unbeaten knock of 30 during India''s seven-wicket win over Sri Lanka in the second T20I of the ongoing three-match series on Tuesday evening.

Kohli achieved the milestone of scoring 1,000 runs as captain in his 30th T20I inning. He is the second Indian and sixth overall after MS Dhoni to have achieved the feat. Dhoni had scored 1112 runs in 62 T20I games as captain.

Faf du Plessis (1273 runs from 40 games), Kane Williamson (1083 runs in 39 games), Eoin Morgan (1013 runs in 43 games) and Ireland''s William Porterfield (1002 runs in 56 games) are other captains on the list.

During India''s emphatic victory at the Holkar Stadium, Kohli also surpassed team-mate Rohit Sharma, who has been rested for the series, as the top run-getter in the T20Is. Kohli now has 2663 runs from 71 innings.

Both had finished 2019 as joint top-scorers in T20Is, with 2633 runs each.

India, already with an unassailable lead of 1-0 in the series, will now face Sri Lanka in the final T20I on Friday in Pune. The first match between the two teams was called off without a ball being bowled due to wet patches on the pitch in Guwahati last Sunday.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.