PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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News Network
July 19,2020

Dubai, Jul 19: On hold for the past two months, the fate of this year's T20 World Cup will be up for a decisive round of deliberation when the ICC board meets virtually on Monday with the BCCI hoping for a postponement to ensure that the IPL can go ahead.

The global event is supposed to be held from October 18 to November 15 in Australia but the country's cricket board had, in May itself, expressed its inability to host amid a second surge of Covid-19 cases in the state of Victoria.

With India's case load also exceeding the 10 lakh mark, including more than 26,000 deaths, the IPL, if it is held, is likely to move to the UAE once the central government gives its go ahead.

"The first step was postponement of Asia Cup, which has happened. We can only start to move ahead with our plans after the ICC announces the postponement. They have been sitting on the decision even after Cricket Australia said that they are not too keen on hosting the event," a BCCI Apex Council member told PTI on conditions of anonymity.

This year's T20 World Cup will likely be held in Australia in 2022 as India doesn't want to swap its 2021 hosting rights with Cricket Australia as of now.

That Australia won't be hosting the mega event was clear after the cricket board told its players to prepare for a white-ball series against England scheduled for late September.

CA has even announced a 26-strong preliminary squad for that tour.

The ICC, on its part, has maintained that it wants to explore all possible "contingency" options before taking a call of such immense magnitude. And it is not unusual for the governing body to wait this long.

"Pakistan was supposed to host the Champions Trophy in 2009. After the terrorist attacks on the Sri Lankan team bus, everyone in their proper senses knew that PCB will never host a big event in distant future," said a source familiar with the functioning of the ICC.

"Yet, ICC deputed its employees in Pakistan for months when South Africa was already preparing to host the event. Everyone knew but a formal announcement of shift took months as threat assessment was part of protocol.

"The ICC couldn't have just postponed 9the T20 World Cup) immediately as initially, the top ministers of the Australian government expressed keenness to host," he added.

The Pakistan Cricket Board has also resigned itself to this outcome after vehemently opposing the Indian board.

The postponement of Asia Cup, which was supposed to be hosted by the PCB, to 2021 was a big blow to Ehsan Mani and his team.

"We have had a lot of discussions and the feeling is it (T20 World Cup) would not be possible this year. ICC has World Cups lined up in 2021 and 2023 so we have a gap year where we can adjust this event," Mani had recently said while talking to reporters in his country.

It has been learnt that PCB is contacting other boards in the hope of finalising some bilateral engagements as the national team has nothing lined up after its England tour.

Nomination process for Chairman's election:

The other issue that is likely to come up for discussion in Monday's meeting is the nomination process for the next independent chairman of the ICC after Shashank Manohar's resignation earlier this month.

It is learnt that there is no consensus on what should be the criteria in case multiple candidates join the fray.

"The board is not united on whether the usual 2/3rd majority to decide will be used (as its in case of policy decision) or the case of simple majority among the 17 board members," an ICC Board member said.

England and Wales Cricket Board's Colin Graves was considered the top contender with BCCI president Sourav Ganguly's name also being floated.

Ganguly's candidature will certainly depend on whether the Supreme Court waives off the cooling off period and allows him to continue as BCCI president beyond July 27 when he completes six years as an office-bearer in the Indian Board's state and national units.

When asked about the possibility of taking up the ICC job in a recent interview, the 48-year-old said he is young and and in no hurry for the position.

New Zealand's Gregor Barclay, Hong Kong's Imran Khawaja, who is currently the interim chairman, are also being talked about as potential candidates.

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News Network
January 12,2020

New Delhi, Jan 12: Flamboyant India all-rounder Hardik Pandya was on Saturday pulled out of the India A team's tour of New Zealand after he failed mandatory fitness tests in Mumbai.

The selectors had picked him in the squad without testing him in the Ranji games.

Tamil Nadu captain Vijay Shankar has been drafted into the India A team and he has already boarded the flight to New Zealand where they will play two 50-over warm-up games, three List A games and two four-day 'Tests' against the home A team.

It has been learnt that Pandya failed a couple of mandatory fitness tests and his scores were well below the permissible range suggesting that he is far from being fit for international cricket. In this situation, pulling him out of the India A squad was expected.

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News Network
January 8,2020

Indore, Jan 8: Skipper Virat Kohli struck an unbeaten 30 as India beat Sri Lanka by seven wickets in the second Twenty20 international in Indore on Tuesday.

The hosts rode a 71-run opening stand between KL Rahul, who hit 45, and Shikhar Dhawan, who made 32, to chase down their target of 143 in 17.3 overs and take a 1-0 lead in the three-match series after the first match was rained off.

Leg-spinner Wanindu Hasaranga took the wickets of the Indian openers but Shreyas Iyer, who scored 34 before falling to paceman Lahiru Kumara, and Kohli, who hit the winning six, got the team home.

The third match is on Friday in Pune.

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