PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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News Network
January 29,2020

Hamilton, Jan 29: India defeated New Zealand in the third T20 International via Super Over to take an unassailable 3-0 lead in the five-match series here on Wednesday.

India posted a competitive 179 for five at Seddon Park after being sent into bat. Opener Rohit Sharma top scored for India with a 65-run knock while skipper Virat Kohli contributed 38 runs in team's total.

Later, skipper Kane Williamson smashed a 48-ball 95 but New Zealand faltered in the final over to take the match into the Super Over.

Needing nine runs of the last over, New Zealand lost Williamson and Ross Taylor to finish at 179 for six and tie the match.

In the Super Over, New Zealand scored 17, a target which India overwhelmed in the final ball with Rohit smashing Tim Southee for two consecutive sixes.

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News Network
May 21,2020

Mumbai, May 21: Former India opener Gautam Gambhir has chosen legendary Sachin Tendulkar over current skipper Virat Kohli as a better batsman in the ODI format, considering the changed rules of the game and the Mumbaikar's longevity of career.

Tendulkar, who retired in 2013, played 463 ODIs and amassed 18, 426 runs with 49 hundreds at an average of 44.83.

Kohli, on the other hand, has played 248 ODIs and scored 11, 867 runs with 43 tons at an average of 59.33.

"Sachin Tendulkar, because probably with one white ball and four fielders inside the circle, not five fielders outside, it will be Sachin Tendulkar for me," Gambhir said on Star Sports show 'Cricket Connected'.

Nowadays, a one-day innings is played with two white balls and with three powerplays.

In the first power play (overs 1-10), two fielders are allowed beyond the 30-yard circle, while in the second powerplay (overs 10-40) four fielders are allowed. In the last powerplay (overs 40-50), five fielders are allowed outside the 30-yard circle.

Gambhir, who was the star performer in 2011 ODI World Cup final which India won, feels that the change in rules has helped batsmen.

"It's difficult because Virat Kohli has done phenomenally well but I think the rules have changed as well, which has helped a lot of new batters," elaborated Gambhir, who played 58 Tests and 147 ODIs.

"The new generation, with 2 new balls, no reverse swing, nothing for the finger spin, five fielders inside for the 50 overs, probably that makes batting much easier.

He said he would also go with Tendulkar, considering his longevity and flow of the ODI cricket format at that time.

"Probably I’ll go with Sachin Tendulkar if we see the longevity and flow of the one-day cricket format.

"Look at how Sachin Tendulkar has played, different rules, that time 230 to 240, was a winning total," Gambhir signed off. 

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News Network
April 25,2020

New Delhi, Apr 25: The love and loyalty of the fans will never let him leave Royal Challengers Bangalore till the time he is playing IPL, skipper Virat Kohli said on Friday.

RCB have reached the IPL final thrice but have not gone on to win the trophy.

During a live session on Instagram with former South African captain and RCB teammate AB de Villiers, Kohli said winning the tournament remains the goal but he would not leave the team irrespective of the results.

"It has been such an amazing journey. It is always going to be our dream, winning the IPL together. There is no scenario where I could think of leaving the team ever.

"You can feel emotional about the season not going well but till the time I am playing IPL, I am never leaving this team. The fans, their loyalty has been amazing," said the India skipper.

Responding to Kohli's feelings towards RCB, De Villiers too acknowledged the support of fans over the past nine years. Kohli, on the other hand, has been with RCB since 2008.

"Same for me. I never want to leave RCB but to do that I got to keep scoring runs. I am not the captain you see," said the South African in jest.

Both recalled their early days in international cricket and their growth as cricketers and friends.

Kohli said at times, the youngsters coming in have too much regard for the "system" and he wants to see them break the norm.

"I want to see youngsters coming in scoring 500-600 runs. I want people to break the norm. Sometimes I feel people have too much regard for the system in sport. When you break the shackles, you do something special."

Kohli also acknowledged contribution of Mark Boucher, Gary Kirsten and Duncan Fletcher early on in his international career.

"Gary always gave me positive feedback. Boucher told me in 2008 to improve my game against the short ball. He had the vision. Then Fletcher, he had a keen eye for the game. So many people who have contributed (to my growth)," said Kohli.

De Villiers picked the 119 at Wankhede in the 2015 series decider as his best knock against India. Kohli picked the 119 he scored in Johannesburg Test in 2013.

"I was always really motivated to win the series after 2-2 . I was incredibly motivated to do something special," de Villiers said.

They also picked their combined South Africa and India ODI team. It included Sachin Tendulkar, Rohit Sharma, Virat Kohli, Ab de Villiers, Jacques Kallis, M S Dhoni (captain), Yuvraj Singh, Yuzvendra Chahal, Dale Steyn, Jasprit Bumrah and Kagiso Rabada.

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