PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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Agencies
March 14,2020

Sydney, Mar 14: New Zealand pacer Lockie Ferguson has been placed under 24-hour isolation amid the fears of coronavirus after he reported a sore throat following the first ODI of the ongoing three-match series against Australia in Sydney Cricket Ground (SCG) which the hosts won by 71 runs.

"In accordance with recommended health protocols, Lockie Ferguson has been placed in isolation at the team hotel for the next 24 hours after reporting a sore throat at the end of the first ODI," said New Zealand Cricket in a statement.

"Once the test results are received and diagnosed, his return to the team can be determined," it added.

The first ODI of the Chappell-Hadlee series was played in front of empty stands as the spectators were not allowed to be at SCG as a precautionary measure to contain the spread of coronavirus pandemic.

Earlier, Australian fast bowler, Kane Richardson was also tested for the coronavirus, after suffering from a sore throat on Thursday. That saw him left out of the squad for Friday's game but the test was negative.

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News Network
January 13,2020

Mumbai, Jan 13: India spearhead Jasprit Bumrah on Sunday headlined the BCCI Annual Awards function, grabbing the prestigious Polly Umrigar award apart from annexing the Dilip Sardesai honour for his exploits in international cricket in the 2018-19 season.

Polly Umrigar award is presented to the best male International cricketer and it carries a citation, trophy and cheque for Rs. 15 lakh.

Dilip Sardesai award is conferred on both the highest wicket-taker and highest run-getter in Test cricket. Bumrah took 34 wickets in six matches with three five-wicket hauls.

Prolific Saurashtra batsman Chetshwar Pujara was picked for the honour for scoring 677 runs in 8 matches at an average of 52.07 with three centuries and two half centuries.

Bumrah, the world's number ODI bowler made his Test debut during India's tour of South Africa in January 2018 and hasn't looked back since.

He picked up a five-wicket haul in South Africa, England, Australia and the West Indies, becoming the first and only Asian bowler to achieve the feat.

He played a stellar role in the historic 2-1 Test series win in Australia, India's first Down Under and which helped them retain the Border Gavaskar Trophy.

While Bumrah netted the biggest prize in the men's category, Poonam Yadav claimed the top prize in women's section and was awarded the best international cricketer.

The award will be another feather in the leg-spinner's cap who recently received the Arjuna Award.

Former India captains Krishnamachari Srikkanth and Anjum Chopra were presented the Col CK Nayudu Lifetime Achievement Award and the BCCI Lifetime Achievement Award for women respectively.

A member of the 1983 World Cup-winning team, Srikkanth took on the fearsome West Indies fast bowlers and scored an attacking 38, the top individual score in the low-scoring final at the Lord's.

He also captained India and post-retirement served as the chief selector and it was during his tenure that the 2011 World Cup squad was picked.

Anjum is one of the finest batswomen and the first Indian to play 100 ODIs. In a career spanning 17 years, Anjum represented India in four 50-over World Cups and two T20 World Cup (played in one).

Mayank Agarwal, who emerged as an impact batsman starting with his debut series in Australia in 2018-19, received the best international debut in men's category while talented 15-year-old Shafali Verma grabbed the same in the women's category.

Mumbai all-rounder Shivam Dube, who impressed in the recently concluded T20 series against Sri Lanka, was presented the Lala Amarnath Award for the best all-rounder in the Ranji Trophy while Delhi's Nitish Rana received the same for doing well in the limited overs competition.

India's middle-order batsmwoman Deepti Sharma received the Jagmohan Dalmiya Trophy for best woman cricketer in senior domestic circuit while Shafali was picked for honour in the junior category.

Virender Sharma was adjudged the best umpire in domestic cricket while Vidarbha Cricket Association were presented the best performance award in domestic cricket for wining the Ranji Trophy.

BCCI president Sourav Ganguly said, “The BCCI Awards is our way of recognising the finest on-field performances right from the age group to senior level and also honour our legends.”

Board secretary Jay Shah said, “We wanted to make Naman bigger and better and have introduced four new categories highest run-getter and wicket-takers in WODIs and best international debut men and women from this year.”

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Agencies
August 3,2020

New Delhi, Aug 2: The finals of the Indian Premier League (IPL) 2020 will be played on November 20, the sources within the BCCI confirmed on Sunday.

The IPL's governing council met earlier today, and it has also been decided that the evening matches will start at 7:30 pm, half an hour earlier than usual.

Jay Shah, the secretary of BCCI (Board of Control for Cricket in India) and Arun Dhumal, treasurer of BCCI did not attend the IPL's governing council meeting.

"The tournament will run for 51 days, usually the IPL should go on for 49 days as per the constitution, however in the meeting it has been decided that we will go to Supreme Court for conducting the IPL in 51 days," sources within the BCCI said.

"As the tournament is running for 51 days, we will get the chance to play fewer doubleheaders, there would be just 10 double headers, evening matches will start at 7:30 and the afternoon matches will start at 3:30. 

The matches will be played across three venues at Abu Dhabi, Dubai, and Sharjah as travelling here by road is easier and bio-secure environment can be maintained," he added.

The IPL's governing council also confirmed that Women's IPL will also go on and four teams would be participating in it.

"When it comes to women's IPL, there would be four teams and the matches would be played at the time of playoffs for men's IPL," the source said.

The source within the BCCI also said that the governing council would be meeting again to discuss the Standard Operating Procedure (SOP) for all the franchises that need to be followed in the IPL.

The governing council meeting discussed the quarantine measures along with the standard operating procedures (SOP), bio bubble training facilities, stay and travel of the players.

Issues related to the broadcaster, shifting, and scheduling of the tournament, and DXB app to be downloaded for players and other officials were also discussed as well.

A few days earlier, the IPL Governing Council chairman Brijesh Patel had confirmed that the 13th edition of the mega event will commence on September 19 in the UAE.

This year's IPL was slated to commence from March 29 but the tournament was postponed due to the coronavirus pandemic.

The Emirates Cricket Board (ECB) had also confirmed receiving the official Letter of Intent from the BCCI to host the 2020 edition of the IPL.

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