In Quantico, Bollywood's Priyanka Chopra Seeks an American Foothold

September 20, 2015

Montreal, Sep 20: The golden hour on this late September afternoon was anything but. The air was hot and hazy, the sky the colour of the industrial concrete buildings doubling as the set of the FBI Academy.

QuanticoThen Priyanka Chopra sauntered out of her trailer, a vision in mirrored shades and towering gold stilettos. And suddenly, as if by divine intervention, setting sunbeams pierced through the clouds.

"The sun opened up, right?" she said with a squeal and a kick. "I said" - she crooked a finger toward the sky - "'Come to me.'"

That the sun should oblige this Bollywood actress might not seem unreasonable to her fans in India, where she is one of that nation's highest-profile celebrities. But in North America, she remains a virtual unknown outside South Asian communities. Now Priyanka, 33, is banking on television to help her crack Hollywood.

"After being in movies for 13 years in India, I'm suddenly a debutante all over again," she said. "I'm scared and nervous - petrified, actually."

In ABC's new drama Quantico," which debuts September 27, Priyanka plays Alex Parrish, a half-Indian, half-white FBI trainee suspected of masterminding the biggest attack on New York since September 11. The series, which has been described as Homeland meets Grey's Anatomy (with a bit of How to Get Away With Murder," because of its many flashbacks), places Priyanka front and centre in an ethnically varied cast.

It's part of ABC's continued drive to promote diversity on screen through casting and outreach efforts. In 2012 Priyanka and her manager, Anjula Acharia-Bath, met Keli Lee, executive vice president for talent and casting for ABC Entertainment Group, at a dinner party. As Lee named some of the actors she'd helped place through the company's diversity efforts - Sofia Vergara in Modern Family, Sandra Oh in Grey's Anatomy and Kerry Washington in Scandal - Acharia-Bath remarked, "Well, you haven't done a South Asian yet, and we're one-fifth of the population." Afterward, she sent Lee some of her's movies, and the next thing she knew, a deal was in the making.

"I flew to India to convince Priyanka to work at ABC," Lee wrote in an email. "I wasn't going to let distance be a barrier to making a deal." The one-year commitment required ABC either to develop a project for Chopra or cast her in an existing project. She ultimately read 26 scripts; Quantico was her favourite. (Also Read: Priyanka Chopra Tweets Eight-Minute Preview of Quantico)

Her audition for the role was her first - ever - and Joshua Safran, the show's creator, wasn't sure what character Priyanka intended to read for when she arrived wearing a designer dress and carrying a designer handbag. "She walked in the room, and it was like the molecules shifted in that way that superstars have," he recalled. "I was very confused because I didn't know who she was, but we all sat up straighter."

"Ah, I love that, when it happens at hello," she said, giggling at the anecdote. "I make sure my walk is a good entrance. My heels and my hair."

Mr Safran had imagined a protagonist hardened by tragedy and aloof. He hadn't quite envisioned Alex as a bombshell.

"One of the things we talked about was, 'Is she so glamorous that she can't play this regular person?'" said Mark Gordon, one of the show's executive producers. "What we quickly came to realize is that she's a huge star internationally, but she's actually quite regular. She's very accessible both to women and to men, and that's especially important at ABC, where a large percentage of the audience is women."

Off screen Priyanka is somehow unthreatening despite an entourage of assistants and stylists. There are 22 people on "Team PC": 11 in Mumbai, India, where she owns a home and is a ubiquitous presence on the city's billboards, and 11 in North America, where a recent pool party at her rental house here gave rise to a spontaneous Bollywoodesque water ballet to Major Lazer's Lean On.

The child of an Indian army doctor and a gynaecologist, Priyanka moved with her parents every two years until 12, when she decided to live with an aunt in the United States, bouncing among Cedar Rapids, Iowa, New York and Newton, Massachusetts.

A dutiful daughter, she planned to become an engineer. Returning to Bareilly, India, the end of her junior year, she was studying for her university boards when her mother, pleased by her swanlike transformation, sent photos to the Miss India pageant. She won that title and six months later, at 17, was crowned Miss World 2000 - after which her mother wailed, "Who's going to study now?"

In 2002, Chopra entered the realm of Bollywood, a term she dislikes for its dismissiveness. "Hindi movies are an amalgamation of culture, of emotions, of drama, of music, of dance - which is why Hindi movies are an experience," she said. "We make about a thousand movies a year and are expanding into markets in Japan and Germany and Russia. We premiere our movies at the Berlinale and Cannes. It's an amazing time."

Priyanka has made nearly 50 movies, winning a National Film Award (the Indian equivalent of an Oscar) for her portrayal of a small-town girl turned supermodel in Fashion and lesser prizes for her turn as a 19-year-old autistic woman in Barfi!

That role, for which she had to prove to the director that she could believably subvert her innate allure, is among those of which she's proudest. "The most challenging thing in India is for her to come out of her glamour zone," said Irrfan Khan, an occasional co-star and the Indian actor with perhaps the most familiarity in America, with films like The Amazing Spider-Man and Jurassic World.

"Hindi commercial cinema tries to incorporate a beautiful girl in the same roles over and over, but if you're smart enough you learn to expose your personality. She understands her persona and keeps experimenting in different genres."

When asked where home is these days, Priyanka replied, "On a plane," noting she'd spent Labour Day weekend filming in India and would briefly return in October. "I just want to go where my work takes me."

But for the moment, she's hoping it's in the United States. "I simply want the opportunity to show people what I bring with me. They might like it, they might hate it. I don't know. I just hope that people are inquisitive."

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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News Network
April 8,2020

Mumbai, Apr 8: Bollywood superstar Salman Khan has started the process of transferring funds into the accounts of daily wage workers of the film industry, the Federation of Western Indian Cine Employees (FWICE) said on Wednesday.

The actor had recently pledged to financially support 25,000 daily wage workers who have been badly hit by the 21-day lockdown to contain the coronavirus spread in the country.

According to B N Tiwari, FWICE, President, Salman has made an initial payment of Rs 3,000 each to the daily wage workers of the film industry, starting Tuesday.

"We had given him the final list of 23,000 workers so far, who were in dire need of financial help. He is going to transfer money in installments as he doesn't want people to misuse it. He has transferred about Rs 3,000 to every worker yesterday and he will transfer money again after some time. We are thankful to him for helping our workers," Tiwari told PTI.

A source close to Salman said the superstar will continue to support the workers until the situation improves in the country.

"We have started the process from Tuesday. We will be giving sufficient money to workers monthly, we will also give money next month and if the situation is still the same, we will continue to financially help the workers till it doesn't return to normalcy," the source said.

FWICE said Yash Raj Films have also provided a financial help of Rs 5,000 to around 3,000 workers.

"Besides Salman, a lot of people from Bollywood have come forward to help the workers, including Ajay Devgn and Rohit Shetty, who have given Rs 51 lakh each. Boney Kapoor and Arjun Kapoor too have given money and there are few more who have offered financial assistance to the federation. We also received Rs 1.5 crore from the Producers Guild of India on Tuesday.

"The federation has received a total amount of Rs 3 crore from film industry people. We are yet to receive money from Netflix, which they had announced for daily wage earners and also from Amitabh Bachchan, who is going to provide ration to one lakh workers. He is going to provide coupons which we should receive in a day or two," Tiwari said.

He further said Bachchan's ration coupon for workers will also be given to other associations across the country, such as in Chennai, Hyderabad, Kolkata and Karnataka.

Tiwari said FWICE is in the process of making another list of needy workers and then they will begin the process of transferring money.

"The Rs 3 crore that the federation has received will be distributed among our five lakh workers in Maharashtra. We will start sending money from April 14 in phases. Those who haven't received any financial aid will be helped first. We are in the process of making a list of such workers for the same," Tiwari said.

"FWICE has also begun distributing ration to workers in suburban Andheri and Jogeshwari. So far we have distributed 5,000 packets of ration and we will give more, he added.

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News Network
January 9,2020

Mumbai, Jan 9: Actor Juhi Chawla on Wednesday said instead of constantly criticising the government, one should reflect on own conduct and talk about uniting rather than dividing.

The actor attended an event which aimed to counter "Free Kashmir (narrative), anti-India slogans, false propaganda and clear the misconception."

Juhi said as artistes, it's unfair to be questioned about incidents "just for a reaction" when they should be given time to truly understand the situation.

"We are going to work, thinking how to execute our task, then some incident happens somewhere and suddenly the media asks, 'what do you think about this?' We haven't understood the matter, people haven't understood the matter but you need a reaction.

"Let people understand, whether it's NRC or CAA, and what's is it about, why is this being talked about," Juhi told reporters.

The actor said it is sad that people talk about division more than unity.

"Everyone is quick to talk about dividing. Why don't we talk about uniting? Why does everyone say 'what is the government doing, why is it doing this?' but I say if you point one finger there then three fingers are at you.

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