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New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

New Delhi, Mar 4: Miss World 2017 Manushi Chhillar, who is all set to make her acting debut opposite Akshay Kumar in Prithviraj, says she's has always been interested in history.

"While growing up, I was really interested in history, the tales of grand kingdoms and larger than life historical heroes. I had always been fascinated with the story of Prithviraj and Sanyogita and life came to a full circle for me when I was offered this film," Manushi said.

Directed by Chandraprakash Dwivedi, Prithviraj is based on the life and heroism of the king Prithviraj Chauhan. It stars Akshay in the title role while Manushi plays Sanyogita, the love of his life.

For Manushi, being offered Prithviraj by Aditya Chopra was a sweet coincidence. She reveals, 'While growing up, I was really interested in history, the tales of grand kingdoms and larger than life historical heroes.'

The glamourous girl, who has been voted the most desirable woman in the recent past, reveals that she is 'blessed' to be playing the role of the gorgeous Rajput princess.

'When I was given the narration of the film, I had a smile on my face thinking that I’m listening to a story that I had been most interested about reading in school. Prithviraj and Sanyogita is a fascinating story and a beautiful chapter in the history of India and I’m blessed and fortunate to have got the opportunity to bring Princess Sanyogita’s story to life,' she says.

Manushi’s Bollywood debut is being directed by Dr Chandraprakash Dwivedi who directed the biggest television epic 'Chanakya', based on the life and times of the most influential political strategist of India, and the multiple award-winning Pinjar.

'Prithviraj' will release worldwide in Diwali 2020.

Chennai, Mar 12: Superstar Rajinikanth on Thursday clarified that he never aspired to become the Chief Minister of Tamil Nadu and said his plans for politics include different heads for his prospective party and a possible government headed by it.

In his first official press conference since December 31, 2017, when he announced to take the political plunge, the veteran star also said he planned to appoint as CM, an educated youth who was compassionate and had self-respect.

With a two-leadership system for party and the government, the former would act as an "opposition" to highlight issues and would not even hesitate to "remove", apparently the head of the government, if it fails to perform, he said.

His prospective party would focus on including a substantial amount of youngsters in the age group of below 45 years while the rest would comprise retired judges and IAS and IPS officials among others.

"I myself would reach out to them and invite them," to join him, the 69-year-old actor said.

Contrary to expectations, he however, did not make a concrete statement on floating his party but called for an "uprising" by youth, after which he would make his formal political entry.