Reaching out through communication: APD completes first year of IEC

Meda Release

July 4, 2017

aMangaluru, Jul 4: Anti-Pollution Drive (APD) Foundation, Mangaluru has reached a new milestone by successfully completing one year of executing various community outreach projects under the Inform-Educate-Communicate (IEC) initiative under mandate from Mangalore City Corporation.

apd1

This initiative called for a continuous series of community level interactions with the public stretched over the last 12 months for addressing various issues like Solid Waste Management, Waste Segregation at Source and promoting Clean-Green Mangaluru.

APD Foundation undertook this ambitious assignment after being appointed as the strategic partners of Antony Waste Handling Cell Pvt Ltd. (AWHCPL), the official waste handling agency of MCC. The Inform-Educate-Communicate (IEC) initiative is a part of AWHCPL’s contractual obligation towards MCC in providing comprehensive waste handling services in Mangaluru.

For several years mankind has been striving towards having a cleaner future for the generations to come by taking baby steps on grass-root levels in curbing the various types of pollution. In Mangaluru however, an initiative was taken to educate the citizens on the same matter through various campaigns by the Anti-Pollution Drive (APD) Foundation.

The chief objective of IEC is to invite citizen’s participation in waste handling activities and promote an enlightened culture of cleanliness and hygiene in MCC jurisdiction. APD Foundation undertook its first IEC project on June 2016.

Since June 2016, under the IEC campaign, APD launched around 15 projects, conducted 32 road shows, steered 27 outreach and 32 ‘grass-root’ camps, distributed almost 20,000 pamphlets, reached out to 45 educational institutions and educated around 10,000 students. Through these activities APD Foundation has overseen the responsible utilisation of nearlyRs. 15, 00,000 funding earmarked for the purpose. APD Foundation has also been recognised with the prestigious UN-HABITAT Award which makes available an additional funding of RS. 4.3 lakhs for approved projects under the terms of the award.

“As of this month, it has been a year since we initiated the IEC programme. Our key instruments towards reaching the objective is through holistic information, data sharing and advocacy campaign where we sensitise the citizens and promulgate the idea of dry and wet waste segregation. We intend on driving the citizenry towards taking a more involved role in segregating their waste and adopting a sustainable and responsible living,” says Abdullah A Rehman, Founder of APD Foundation. “In the current year, we are preparing to multiply our strategic partnerships in order to build and improvise our research and awareness programmes.”

According to Abdullah A. Rehman, the primarychallenge faced by the APD team is to convince the people regarding the advantages of protecting the environment, resource conservation and economic opportunities from leading sustainable and environment friendly lifestyle. Hence IEC plays an important role in overcoming the communication challenge.

“Our main aim is to educate the youth with more focus on schools and colleges as we believe that the future of the Nation is within its’ compound walls. It is also a psychological fact that people of all ages must see something repetitively to inculcate the subject in their lives, and thus we aim at repetitive acknowledgments”, Naveen D’Souza the IEC Programme head at APD.

According to PrakashKurup of AWHCPL, “The solid waste of every household creates waste at the end of the tunnel if it is not segregated. The penultimate motive of this IEC campaign is to raise awareness of segregation at the source.”

APD is also working on developing a people integrated website and toolkits wherein each waste generator will be able to access and find out how they can achieve segregation and turn their organization or residences into a zero waste producing establishment.

Anti-Pollution Drive (APD) Foundation is a registered public trust under the Indian Trusts Act, 1882. The not-for-profit Foundation is focussed on tackling the sources of air pollution - predominantly through tackling vehicular air pollution and proper waste management.

apd2

antipollution 1

antipollution 2

antipollution 3

antipollution 4

antipollution 5

antipollution 6

antipollution 7

antipollution 8

antipollution 9

antipollution 10

antipollution 11

antipollution 12

antipollution 13

antipollution 14

antipollution 15

antipollution 16

antipollution 17

Comments

Add new comment

Coastaldigest.com reserves the right to delete or block any comments.
Coastaldigset.com is not responsible for its readers’ comments.
Comments that are abusive, incendiary or irrelevant are strictly prohibited.
Please use a genuine email ID and provide your name to avoid reject.

Coronavirus in Karnataka: BS Yediyurappa summons emergency meet

News Network

March 13,2020

Bengaluru, Mar 13: In the wake of coronavirus outbreak, Karnataka chief minister BS Yediyurappa has summoned an emergency meeting with ministers and senior officials on Friday to discuss the situation.

The schools, malls and other public places have been shut to control the spread of the deadly virus.

Schools in the state have announced early summer vacation for their students this academic year as a precautionary measure amid Covid-19 scare.

Comments

Add new comment

Coastaldigest.com reserves the right to delete or block any comments.
Coastaldigset.com is not responsible for its readers’ comments.
Comments that are abusive, incendiary or irrelevant are strictly prohibited.
Please use a genuine email ID and provide your name to avoid reject.

'No trace of community spread of pandemic in Karnataka'

News Network

May 15,2020

Bengaluru, May 15: There is no trace of community spread of COVID-19 pandemic in Karnataka due to the strict measures taken by the State Government, Medical Education Minister Dr K Sudhakar said on Friday.

All those tested positive for the virus here have arrived from other states and are currently being treated in quarantine centres, he tweeted.

Over 25 per cent of the COVID-19 positive cases, which were detected in the state, were related to those who had either come from abroad or other states, and only about 7 per cent cases were associated with the influenza-like diseases, his tweet further read.

Comments

Add new comment

Coastaldigest.com reserves the right to delete or block any comments.
Coastaldigset.com is not responsible for its readers’ comments.
Comments that are abusive, incendiary or irrelevant are strictly prohibited.
Please use a genuine email ID and provide your name to avoid reject.

Tulu Koota Kuwait’s picnic and sports event bring families together

Media Release

February 13,2020

On Friday, February 7, 2020 Tulu Koota Kuwait under the leadership of Dynamic President Ramesh S Bhandary and coordination of Sports Secretary Roshan Quadras held its annual picnic at Mishref Garden, Kuwait. Although slight drizzling on the previous night had caused great concern amongst committee members , yet the windy and dusty weather did not lessen the enthusiasm and excitement of Tulu Koota Kuwait members. Over 1000 members enjoyed the fun filled day.

MC of the occasion Mr. Manoj Shetty & Ms. Priya Devadiga welcomed the audience and Chief guests for the event Dr Jeshna Rajan- Badr Al Samaa Clinic, Dr. S.M.Hyther Ali- Chairman of TVS Hyder Group, Mr. John Simon- Group Manager for Corporate Sales and Event Marketing , Al Mulla Exchange, Mr Pradeep, owner of Geetherb medicine and Mr. Lokesh & Team from NH Assets. The program kicked off with Kuwait & Indian National anthem. The guests in their address to audience, praised Tulu Koota Kuwait unwavering efforts to unite people through language, and also the solid philanthropy and charity work being carried by the association was applauded. The presidents of different South Canara association in Kuwait were also amongst invited dignitaries for the event, and were welcomed with flower bouquet. This was followed by the release of “ Tulu Nada Jathre flyer”.

Tulu Koota Kuwait President, Ramesh S Bhandary in his speech welcomed the dignitaries and emphasized the significance of the annual picnic gathering. He further elaborated on the innovative concept of “Tulunada Jathre ” being initiated this year, and requested fervent support and participation from all members in this wonderful program scheduled to be held on Friday, March 27, 2020 at Indian Central School Indoor Ground Abbasiya.

As part of days celebration TKK’s Flag hosting was done by President , Ramesh Bhandary. “Go Green Global concept” by Tulu Koota members was the highlight of the inaugural ceremony. This act was directed by talented committee member Mr. Suresh Salian.

The act beautifully conveyed the message of sustainability, and climate change and raised awareness on how to fight it, how to live green. The traditional inaugural of the sports event was done by breaking of coconut by Sports Secretary Mr. Roshan Quadras. TKK First Lady Mrs Anitha Ramesh Bhandary led the sports march holding the traditional torch followed by the Go Green Global team holding different country flags with plant pots, followed by President, committee members and Sponsors of TKK. The president officially inaugurated the Sports Event by officially lighting the Sports Lamp.

After the inauguration ceremony, the members and kids actively participated in day long sports games and activities meticulously planned out by the Sports committee for different age groups. Passing the parcel, Veggies collection, ball bucket, veg shopping , macroni race, hockey, kutti donne, sack race, lagori, breaking the pot , tyre race, slow cycling, water ballon race, musical chair , kabbadi, volley ball, throw ball , tug of war, housie housie, kept the members and their families engaged and entertained. The winners for the competitions were awarded with trophies towards the end of the exciting day.

Delicious and authentic Mangalorean lunch for the event was served by Oriental Restaurant Kuwait. Sounds and lights support for the event was provided by Anand, while the beautiful moments were captured in camera by Mr.Blen Dsouza and Mr.Rajesh Devadiga

Tulu Koota Kuwait takes this opportunity to thank its committee members, members and volunteers for their dedicated efforts and team spirit and active participation that eventually lead to the huge success of Family Picnic 2020. The Event Sponsors were Al Ahleia Insurance Company SAKP, Al Mulla Exchange, Khain Properties Udupi, Badr Al-Samaa Clinic, TVS Hyder Group and Geetherb.