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Reaching out through communication: APD completes first year of IEC

Meda Release
July 4, 2017

aMangaluru, Jul 4: Anti-Pollution Drive (APD) Foundation, Mangaluru has reached a new milestone by successfully completing one year of executing various community outreach projects under the Inform-Educate-Communicate (IEC) initiative under mandate from Mangalore City Corporation.

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This initiative called for a continuous series of community level interactions with the public stretched over the last 12 months for addressing various issues like Solid Waste Management, Waste Segregation at Source and promoting Clean-Green Mangaluru.

APD Foundation undertook this ambitious assignment after being appointed as the strategic partners of Antony Waste Handling Cell Pvt Ltd. (AWHCPL), the official waste handling agency of MCC. The Inform-Educate-Communicate (IEC) initiative is a part of AWHCPL’s contractual obligation towards MCC in providing comprehensive waste handling services in Mangaluru.

For several years mankind has been striving towards having a cleaner future for the generations to come by taking baby steps on grass-root levels in curbing the various types of pollution. In Mangaluru however, an initiative was taken to educate the citizens on the same matter through various campaigns by the Anti-Pollution Drive (APD) Foundation.

The chief objective of IEC is to invite citizen’s participation in waste handling activities and promote an enlightened culture of cleanliness and hygiene in MCC jurisdiction. APD Foundation undertook its first IEC project on June 2016.

Since June 2016, under the IEC campaign, APD launched around 15 projects, conducted 32 road shows, steered 27 outreach and 32 ‘grass-root’ camps, distributed almost 20,000 pamphlets, reached out to 45 educational institutions and educated around 10,000 students. Through these activities APD Foundation has overseen the responsible utilisation of nearlyRs. 15, 00,000 funding earmarked for the purpose. APD Foundation has also been recognised with the prestigious UN-HABITAT Award which makes available an additional funding of RS. 4.3 lakhs for approved projects under the terms of the award.

“As of this month, it has been a year since we initiated the IEC programme. Our key instruments towards reaching the objective is through holistic information, data sharing and advocacy campaign where we sensitise the citizens and promulgate the idea of dry and wet waste segregation. We intend on driving the citizenry towards taking a more involved role in segregating their waste and adopting a sustainable and responsible living,” says Abdullah A Rehman, Founder of APD Foundation. “In the current year, we are preparing to multiply our strategic partnerships in order to build and improvise our research and awareness programmes.”

According to Abdullah A. Rehman, the primarychallenge faced by the APD team is to convince the people regarding the advantages of protecting the environment, resource conservation and economic opportunities from leading sustainable and environment friendly lifestyle. Hence IEC plays an important role in overcoming the communication challenge.

“Our main aim is to educate the youth with more focus on schools and colleges as we believe that the future of the Nation is within its’ compound walls. It is also a psychological fact that people of all ages must see something repetitively to inculcate the subject in their lives, and thus we aim at repetitive acknowledgments”, Naveen D’Souza the IEC Programme head at APD.

According to PrakashKurup of AWHCPL, “The solid waste of every household creates waste at the end of the tunnel if it is not segregated. The penultimate motive of this IEC campaign is to raise awareness of segregation at the source.”

APD is also working on developing a people integrated website and toolkits wherein each waste generator will be able to access and find out how they can achieve segregation and turn their organization or residences into a zero waste producing establishment.

Anti-Pollution Drive (APD) Foundation is a registered public trust under the Indian Trusts Act, 1882. The not-for-profit Foundation is focussed on tackling the sources of air pollution - predominantly through tackling vehicular air pollution and proper waste management.

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News Network
April 20,2020

Bengaluru, Apr 20: The cumulative positive cases of COVID-19 in Karnataka stand at 408, including 16 deaths and 112 people discharged.

Karnataka's Department of Health and Family Welfare in a media bulletin said: "As of 5 pm on April 20, cumulatively 408 COVID-19 positive cases have been confirmed in the state. It includes 16 deaths and 112 discharges."

Out of the remaining 280 cases, 278 COVID-19 positive patients including one pregnant woman in isolation at designated hospitals are stable, and two are in ICU, added Health and Family Welfare Department.

"18 new cases have been confirmed for COVID-19 in the State from Sunday 5 pm to Monday at 5 pm," added the department.

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coastaldigest.com news network
August 8,2020

Mangaluru, Aug 8: As visuals of the Air India Express flight crash at Kozhikode international airport emerge, one cannot help but be reminded of an eerily similar and unfortunate accident that occurred a decade ago. The August 7, 2020 tragedy brought back memories of the 2010 crash.

It was on May 22, 2010 that an Air India Express Boeing 737-800 flight from Dubai to Mangaluru over shot the runway while landing at Bajpe airport and fell into a cliff. Of the 160 passengers and 6 crew members on board, 158 were killed (all crew members and 152 passengers) and only 8 survived.

Even back then, the plane had split into two. The crash has been termed as one of India's worst aviation disasters.

The final conversations between Air traffic control (ATC) and the pilot prior to the landing showed no indication of any distress.

Like the Mangaluru accident, Karipur crash too happened when the flight was attempting to land.

The captain of the aircraft which crashed at Mangaluru, Z Glucia, was an experienced pilot with 10,000 hours of flying experience and had 19 landings at the Mangalore airport. Co-pilot S S Ahluwalia, with 3,000 hours of flying experience had as many as 66 landings at this airport. Both the pilot and co-pilot were among the victims.

An investigation into the accident later found that the cause of the accident was the captain’s failure to discontinue an ‘unstabilised approach’ and his persistence to continue with the landing, despite three calls from the First Officer to ‘go-around’.

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News Network
March 30,2020

Bengaluru, Mar 30: The nationwide lockdown has left the state on the brink of a fresh agrarian crisis.

The lack of transport facilities spells doom for ready-to-harvest grapes worth Rs 500-600 crore in Bengaluru Rural, Chikkaballapur and Kolar districts. Unable to find buyers, several farmers have begun dumping their produce into compost pits.

On Sunday, Munishamappa, a farmer in Chikkaballapur, emptied four truckloads of grapes into the pit as buyers didn’t turn up due to the lockdown. “If the grapes wither and fall to the ground, it will affect the soil’s fertility and I will be forced to dispose of them,” he said.

Venkata Krishnappa, Munishamappa’s son, said their 1.5-acre vineyard yielded 25 tonnes of grapes. “Just before the lockdown, 10 tonnes were harvested and delivered to the market. Due to lack of transport, buyers haven’t turned up for the remaining 15 tonnes which we are dumping into the pit.”

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Anjaneya Reddy, a farmer leader, said that in Chikkaballapur alone, they have cultivated grapes on 2,000 acres. “Even if you consider 15 tonnes per acre as yield, there are about 30,000 tonnes ready to be harvested in the district. At a market rate of Rs 50 to Rs 60 per kilogram, the net worth will be Rs 200 crore to Rs 300 crore. And if you consider the crop in Kolar and Bengaluru Rural, grapes worth Rs 500 to Rs 600 crore are at stake,” he explained.

The ‘Dilkush’ grapes is the most preferred variety of domestic consumption, according to the farmers.

This apart, farmers would have invested about Rs 3 lakh to 4 lakh per acre on fertilisers, pesticide and labour. “With markets being shut and no of the transport facilities available, farmers are forced to dump their produce into pits. It is high time the government intervened and provided us with market options so that farmers can sell at an affordable price of Rs 30 to 40,” Reddy said.

Somu, a farmer in Ganjam village of Srirangapattana, dumped two tonnes of chikku (sapota) citing market shutdown in Mandya. Reddy appealed to the government to emulate the Maharashtra model where the government is helping farmers market fruits through Hopcoms or dairy units as nutrient supplements to people.

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