Reaching out through communication: APD completes first year of IEC

Meda Release
July 4, 2017

aMangaluru, Jul 4: Anti-Pollution Drive (APD) Foundation, Mangaluru has reached a new milestone by successfully completing one year of executing various community outreach projects under the Inform-Educate-Communicate (IEC) initiative under mandate from Mangalore City Corporation.

apd1

This initiative called for a continuous series of community level interactions with the public stretched over the last 12 months for addressing various issues like Solid Waste Management, Waste Segregation at Source and promoting Clean-Green Mangaluru.

APD Foundation undertook this ambitious assignment after being appointed as the strategic partners of Antony Waste Handling Cell Pvt Ltd. (AWHCPL), the official waste handling agency of MCC. The Inform-Educate-Communicate (IEC) initiative is a part of AWHCPL’s contractual obligation towards MCC in providing comprehensive waste handling services in Mangaluru.

For several years mankind has been striving towards having a cleaner future for the generations to come by taking baby steps on grass-root levels in curbing the various types of pollution. In Mangaluru however, an initiative was taken to educate the citizens on the same matter through various campaigns by the Anti-Pollution Drive (APD) Foundation.

The chief objective of IEC is to invite citizen’s participation in waste handling activities and promote an enlightened culture of cleanliness and hygiene in MCC jurisdiction. APD Foundation undertook its first IEC project on June 2016.

Since June 2016, under the IEC campaign, APD launched around 15 projects, conducted 32 road shows, steered 27 outreach and 32 ‘grass-root’ camps, distributed almost 20,000 pamphlets, reached out to 45 educational institutions and educated around 10,000 students. Through these activities APD Foundation has overseen the responsible utilisation of nearlyRs. 15, 00,000 funding earmarked for the purpose. APD Foundation has also been recognised with the prestigious UN-HABITAT Award which makes available an additional funding of RS. 4.3 lakhs for approved projects under the terms of the award.

“As of this month, it has been a year since we initiated the IEC programme. Our key instruments towards reaching the objective is through holistic information, data sharing and advocacy campaign where we sensitise the citizens and promulgate the idea of dry and wet waste segregation. We intend on driving the citizenry towards taking a more involved role in segregating their waste and adopting a sustainable and responsible living,” says Abdullah A Rehman, Founder of APD Foundation. “In the current year, we are preparing to multiply our strategic partnerships in order to build and improvise our research and awareness programmes.”

According to Abdullah A. Rehman, the primarychallenge faced by the APD team is to convince the people regarding the advantages of protecting the environment, resource conservation and economic opportunities from leading sustainable and environment friendly lifestyle. Hence IEC plays an important role in overcoming the communication challenge.

“Our main aim is to educate the youth with more focus on schools and colleges as we believe that the future of the Nation is within its’ compound walls. It is also a psychological fact that people of all ages must see something repetitively to inculcate the subject in their lives, and thus we aim at repetitive acknowledgments”, Naveen D’Souza the IEC Programme head at APD.

According to PrakashKurup of AWHCPL, “The solid waste of every household creates waste at the end of the tunnel if it is not segregated. The penultimate motive of this IEC campaign is to raise awareness of segregation at the source.”

APD is also working on developing a people integrated website and toolkits wherein each waste generator will be able to access and find out how they can achieve segregation and turn their organization or residences into a zero waste producing establishment.

Anti-Pollution Drive (APD) Foundation is a registered public trust under the Indian Trusts Act, 1882. The not-for-profit Foundation is focussed on tackling the sources of air pollution - predominantly through tackling vehicular air pollution and proper waste management.

apd2

antipollution 1

antipollution 2

antipollution 3

antipollution 4

antipollution 5

antipollution 6

antipollution 7

antipollution 8

antipollution 9

antipollution 10

antipollution 11

antipollution 12

antipollution 13

antipollution 14

antipollution 15

antipollution 16

antipollution 17

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
coastaldigest.com news network
May 27,2020

Bengaluru, May 27: Amidst helpless calls for learning to live with coronavirus and make a new beginning, the government of Karnataka is considering to reopen schools in the state from July 1.

Primary Education Minister S Suresh Kumar discussed the issue with the officials from the department at a meeting held on Tuesday. 

The expert committee in its report submitted to the Union Ministry for Human Resource Development recommended reopening of schools on July 1. The state department of primary and secondary education also discussed the issue. 

However, no decision has been taken yet and final decision is expected to out in a day or two. A source said that since the timetable for SSLC examination had been published and the lockdown was expected to be lifted after May 31, it had been planned to reopen the schools on July 1.

Following the recent representation by several academicians and social activists urging to cancel SSLC exams, the primary education minister met chief minister and briefed him about preparations for the safe conduct of exams.

“As of now there will not be any changes in SSLC exam schedule. We have reviewed the situation and preparations are underway for ensuring safety of children,” the source added. 

The report submitted by Nimhans about online education is yet to reach the secretariat.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 26,2020

Bengaluru, Jul 26: Paying tributes to the martyrs of Kargil war on its 21st anniversary, Karnataka Chief Minister B S Yediyurappa on Sunday said his government always stood by the soldiers and families of those who laid down their lives to protect the borders of the country.

"The government is always committed to the welfare of the soldiers. Karnataka has formed a separate department for the welfare of the soldiers and their families. We always stand with the families of the martyred soldiers," he said. He was addressing soldiers after paying tributes to the martyrs of the Kargil war at an official function organised on the occasion of Kargil Vijay Diwas at the National Military Memorial Park in the city by the Sainik Welfare and Resettlement Department under the state Home Department. 

Yediyurappa described as a symbol of India's valour and sacrifices the Kargil Vijay Diwas, observed to commemorate its victory over Pakistan in the war that ended on July 26, 1999 with recapture of the territory in Kargil. He said the state government has given due compensation to the families of the Kargil martyrs and the soldiers who were injured.

Recalling the conflict, Yediyurappa said Pakistan had set its eyes on grabbing the vast terrains of Kargil and Drass sector in Jammu and Kashmir but the Indian soldiers successfully fought a deadly battle at a height of 17,000 feet where the temperature goes up to minus 30 degrees celsius.

"The sacrifices of our soldiers will remain etched in our memories forever. The tale of the 527 soldiers, who sacrificed their lives to save our country, is a constant source of inspiration for our youth," the Chief Minister said. He also noted Karnataka's contributions to the Indian army and said the state had given two Generals, one Field Marshall, many army officers and innumerable soldiers to protect the country's borders. 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
coastaldigest.com news network
July 4,2020

More than 500 flights are expected to be operated in the fourth phase of Vande Bharat Mission, the “paid evacuation” mission of the government of India during covid-19 crisis.

This includes both Air India and private carriers who are ramping up their operations in a big way. 

Air India will be operating 170 flights till 15th of July to and from 17 countries, including Australia, Bahrain, Bangladesh, Canada, Germany, Japan, Kuwait, Malaysia, Oman, Saudi Arabia, Qatar and Philippines.

Private airlines such as IndiGo and GoAir will have significant participation in the fourth phase of Vande Bharat Mission. 

The Civil Aviation Ministry said that among others, Indigo will operate 238 flights from Qatar and 219 flights from Kuwait. GoAir will operate 41 flights from Kuwait. Phase Four will particularly focus on countries where there still are a large number of Indians who have registered to return.

Meanwhile, a record five lakh stranded Indians have returned safely to India under the Mission till now. The operations commenced on 7th May and in less than two months, nearly five lakh four thousand stranded Indians from 137 countries have returned to their homes.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.