Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
RSS is the only enemy of India.
RSS should be allowed to wear pants. They look like mentally backward people.
Muslims will manage to get back RSS weapons.
Interesting to hear the jokes of kothi Ann...
Sanghi goon out of India.....staying in Buddha land and disrupting the unity of Indians.....soon should be behind bars....jai hind....
@Naren
Don't think that staying in singapore. And giving communal lines. Will get away from this. Ur each and every comment might be monitoring.
Once police catch u, then ur life will be behind the bars.
Think before u com
@Naren
Don't think that staying in singapore. And giving communal lines. Will get away from this. Ur each and every comment might be monitoring.
Once police catch u, then ur life will be behind the bars.
Think before u com
@Naren
WHY ??? THEY DONT HAVE GUN OF THEIR OWN. I THINK EVEN NAREN TOO WANTS THE GUN. HE ALSO DONT HAVE. POOR CHEDDY?
Donkey never disobedient to its master... whatever loaded on it, it will take...
Similarly there are few human beings despite lot of evidence of the cheddis involvement in deception... They never want to accept the REALITY of their deception and want to continue like the donkeys take their load.. with their mind filled with lies.
We say wake up guys.. look outside the cheddi installed software in your mind and use your God given intellect.
An intelligent human being will understand when shown with proof... and many times cheddis were caught of their dirty activities of doing their evil acts and blaming others...
Karkera exposed their evil acts...
Writers too exposed them
Bomb blast in their own cell
Saffron IT cell exposed with their fake display of nationalism
JNU video tampered
cheddi wearing burka caught red handed last week...
Cow business exposed too
Pakistan flag hositing too caught red handed
Fake FB account too caught red handed...
Only God knows how much bombs they keep in their own temples to create unrest in the society...
Naren, you must be Godse's elder brother....calm down guy....we all know what is RSS all about.....
No wonder. Over and again they openly admitted that they are the manufaturers of terror factories.
Jihadis are having honey moon period as it is khan grace govt as this govt licks their feet ....but everyday is not Sunday ....if jihadis are so powerful...they must directly fight ...not from behind ....if jihadis were so powerful they would have ruled whole world thru oic ...but looking at their mujra infront of Israel only we can make out hahaha....if sangh decides jihadist forces shud run for cover like how they ran in gujarath and muzzaffar Nagar ...we are showing maximum restraint becoz we honour our constitution and respect rule of land....bholo Bharath mata ki jai ..jai sangh parivar ....
We already carry it inside our jockeys......what about chaddeez...if they don't have then why they are wearing it..
.
@Brother Venki Cracked a good Joke.Joke of the Millennium.
Do we have another sample like VENKI in India.Please let us know.We need to send to the Kargil area to entertain our Soldiers.So that they can relax their mind by listening such Jokes.
G
What a funny guys they have with them. Mangana Kaiyalli Manikya...
Give them rights to allow Weapons as well allow them to Shoot who ever they wants.
Aur kya kya chayiye? Ek lambi list karo aur khadey hojao line mey.. Dharpok insaan.. LOL .
Some are getting Y guards, some are for Z guards.. Some need x guards.. Until when you chaddis will keep begging??
Hahaha. Saale Darrpok. No doubt they are criminals. Because they are always afraid of death. Noorukala iliyagi baalokkinta mooru kaala huliyagi baalode melu.
Someone was barking before that 60% of the police are from RRSS....
Where are they NOW ... why dont they Protect Your own men even after we citizens pay from our tax money for their jobs.... U cheddis are useless in taking responsibility to protect the society and now they dont even able to protect their own members..
Are the 60% turned their hearts and became good and thought of helping people rather than continuing supporting the cheddi evils... if it is, then it will be good for the people and the society...
Dear,
Please now itself list out your other demands, we will support for police commissioner permission.
Hope your request is to only for your so called brahmin community ?
Disaster, dont forget that they killed father of nation, Mahatma Gandhi, cant trust them at all....
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