Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
sadhya obba gand maaro antha halalilla hahaha ... see kactho avashya kathene illa ... mirchi ittu maja togollode nam passion ... even though u say ignore this guy , indirectly u r giving me imprtance and 100% madrasa product aada ninge mirchi ittange aagide , frustraion visible man .. muah ... i like it ilike it ... hogu maga chill beer haaki gand maaro :)
Narianna nige puku puku agee, hotte yalli tumba nowagta ide.
Bhrahmana ottige iddu ade buddi kalisi kottidare.
E narianna nige, joru orita ide. ade 2 points heli Udda prabhanda barediddaney.
Barnol hacchiko appa. Ninninda agalla
These are the people who desire death more ardently than social evils desire their life.
No tracks required, no comparison.
Keep it up PFI
Masha Allah, Nice program. thanks CD for good coverage.
Good coverage.. good gathering.. Great.. Keep it up..
Bogoluwa Naayi Kacchu dilla.. Ade thara illobba bogaltha iruthaney.. So guys chil maro and ignore such barkers.!
Nice pictures...all secular people must b united for save our democracy
We want honest India, Really appreciate these people doing good work to bring success for democracy instead of corrupt fake people
sure they will do good.
howdu kanappa azeeza ,Hitler kaala dalle azeeza huttidda , agle kabbaddi adthidda ... sumne koorappa :) , Hitler never believed in collective decision . he was dictator boss . hogappa ammi's biryani batting maadu .. hogappa kanda
Jai PFi
Masha Allah Very Good Program...
Abraar...its very good that you left PFI...coz there is no place coward in PFI...
Well Done P.OP.U.L.A.R F.R.O.N.T O.F I.N.D.I.A
Down Down R.S.S of ISRAEL
JAI PFI JAI HO JAI HINDUSTAN
Anna Naren.........HITLER kooda ide tara mathnadtha idda....... avna avasthe kanake neen huttirlilla......................
Masha allah..well organised and disciplined Programe..keep it up brothers.....
Very disciplined and impressive March.
Even though the permission was denied at Ullal in the last movement, the organizers did not bend and took permission at the heart of the city and made the program huge success.
Truly, appreciated your efforts.
What narendra said 90% correct. Same people will go every where and 50% crowd comes from kerala .I joined Pfi in 2008 and left within 2009.reason is simple .leaders are not capable to address real issues .empowerment is not baNd set movement .community must concentrate on uplifting up education level in our community and have community development plan .not on communal lines .you people are directly targeting rss and pm .it's unfair .even though Christian organisations don't like rss. They never indulge in direct confrontation. When u get into direct confrontation then real problem arise. Innocents will suffer with this type of act sir .no educated will support this type of movement which drives people towards extremism. I suggest boys participating is fine .but be careful about after affects .funders are based outside and Innocents suffer .shafi Bella re is the best example of brain wash .instead of this ..give importance for jobs and education in our community .when sdpi met Kumar swamiji it shows how immaturely we are handling.
WELL disciplined march, keep it up, we want honest democracy in our good Bharat, not fake people ,
honest India will flourish soon, irrespective of caste color and religion,
I support honest people
@ Naren.. its funny tht you are sitting in singapore and pi**ing in your pants...
Ma Sha Allah Well Organised And Disciplined Program
ee taraha march maadi saangh parivar na and israel na mugistivi andukondire adakkintha big joke bere illa .just two points here .
1.there is no discipline in the crowd .pics are visible .just see how people without discipline moving and also when there is a march going on track olagade barbardu ... yenu madakke agalla fish market buddhi sathru hogalla :)
2. regarding march , they are not local guys .where ever you go these guys will be there .same boys . few kl registration gaadi will come with all band sets .papa local boys ge dana kadiyo , ganja maaro kelasa bittu idennella kaliyakke agatha ? hahaha .no ways .moreover aa uniform bandu previously gulf na ondu country nalli police navru use maadtha idda uniform ... hahaha mostly sumne yaake investment antha container ge haaki togondu bandu madrasa products ge haaki march hodestha irodu ...nearly 75% of gatherers were from kerala .
3.any organisation with just support base of one religion cannot win in democratic form .sangh has nurturerd muslims , sikhs , jains , buddhists , cvhritsians in large nos .there are plenty of leaders .. bari march inda nadiyalla swamy ...one of their top leader was a earlier simi member , simi needless to say how many indians they killed and raped .papa ... same summit ... few years back ... if modiji becomes PM , their community will become terrorists :) ...i still recall and laugh at ...
last but not the least rikacha answer me ... biryani kodlilla antha unform boys hodedaata madidranthe howda ? hahaha...
Masha Allah
Unity March towards good vision to eleminate fascism fekuism from Our secular India
Masha allah good to see . pfi u have done it hatts off.....
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